Refersion logo
Founded 2012

Refersion

2020 Revenue

$5.3M

YOY

Funding

$0.0

How Refersion hit $5.3M in Revenue with 5K Customers in 2020.

About Refersion

Track, pay and grow influencer networks

Monthly Revenue

$445.0K

Total Expenses

$335.0K

=
Net Income

$110.0K

Ebidta Margin

24.72%

+
YOY Growth

=
Rule of 40

25


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Refersion CEO Shibo Xu on 12/01/2020

Watch the podcast


Headquarters

311 West 43rd St. New York NY 10036United States
$Funding$Revenue

Refersion Revenue

In 2020, Refersion revenue run rate hit $5.3M in revenue.

$5.3M

Refersion Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Refersion has 5K customers.

Lifetime Months

24

×
Monthly ARPU

$89.0

=
Lifetime Dollars

$2.1K


Acquisition Cost

$25.0

Average Annual Price

$1.1K

$0$1.1K0 month payback period024681012

Churn

Refersion has an annual churn rate of 50.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-50.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

50.00%

Team

Employees

Refersion has 32 employees. They have 5 sales reps that carry a quota They have an engineering team of 6. and a marketing team of 3.

2020
DistributionQty

Total Team Size

32

Engineers

6 (19%)

Sales

5 (16%)

Marketing

3 (9%)

CEO/Founder

Shibo Xu

My first startup powered private anonymous forums for college campuses - I was maybe 20? Through that project, I met an investor who offered me a job in his agency. I did tech consulting and helped build digital products for about 8-9 years in NYC, LA and Shanghai before building Refersion.


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about Refersion

When was Refersion founded?

Refersion was founded in 2012.


Who is the CEO of Refersion?

The CEO of Refersion is Shibo Xu


How many employees does Refersion have?

Refersion has 32 employees.

How much revenue does Refersion generate?

Refersion generates $5.3M in revenue.


How much funding does Refersion have?

Refersion has raised $0.0.


Where is Refersion headquarters?

Refersion is headquartered at 311 West 43rd St. New York NY 10036United States

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