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Refersion logo
Founded 2014

Refersion

 
2020 Revenue

$5.3M

YOY

Funding

$0.0

Overview

About Refersion

Track, pay and grow influencer networks

Monthly Revenue

$445.0K

Total Expenses

$335.0K

=
Net Income

$110.0K

Ebidta Margin

0%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Refersion CEO Shibo Xu on 01/29/2020.

Watch the podcast


Headquarters

311 West 43rd Street New YorkNew YorkUnited States

Refersion Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Refersion revenue run rate hit $5.3M in revenue.

20142020$5.3M

Funding History

Refersion has raised $0.0.

Customers

Refersion has 5000 customers.

Lifetime Months

24

×
Monthly ARPU

$89.0

=
Lifetime Dollars

$2.1K


Acquisition Cost

$25.0

Average Annual Price

$1.1K

$0$1.1K0 month payback period024681012

Churn

Refersion has an annual churn rate of 50%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-50%

Annual Dollar Expansion

+0%

Net Revenue Retention

50%

Team

Employees

Refersion has 20 employees.They have an engineering team of 6.

202020
DistributionQty

All

20

Engineers

6 (30%)

Quota Carrying

0

CEO/Founder

Shibo Xu

My first startup powered private anonymous forums for college campuses - I was maybe 20? Through that project, I met an investor who offered me a job in his agency. I did tech consulting and helped build digital products for about 8-9 years in NYC, LA and Shanghai before building Refersion.


Q&A

What's your age?

32

Favorite online tool?

Stripe

Favorite book?

Fast and Slow Thinking

Favorite CEO?

Gabe Neumann, Valve Industries Gaming

Advice for 20 year old self

Start faster


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