Refersion logo
Founded 2012


2020 Revenue





How Refersion hit $5.3M in Revenue with 5K Customers in 2020.

About Refersion

Track, pay and grow influencer networks

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Refersion CEO Shibo Xu on 12/01/2020

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311 West 43rd St. New York NY 10036United States

Refersion Revenue

In 2020, Refersion revenue run rate hit $5.3M in revenue.


Refersion Valuation and Funding History

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


Refersion has 5K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$1.1K0 month payback period024681012


Refersion has an annual churn rate of 50.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Refersion has 32 employees. They have 5 sales reps that carry a quota They have an engineering team of 6. and a marketing team of 3.


Total Team Size



6 (19%)


5 (16%)


3 (9%)


Shibo Xu

My first startup powered private anonymous forums for college campuses - I was maybe 20? Through that project, I met an investor who offered me a job in his agency. I did tech consulting and helped build digital products for about 8-9 years in NYC, LA and Shanghai before building Refersion.


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Frequently Asked Questions about Refersion

When was Refersion founded?

Refersion was founded in 2012.

Who is the CEO of Refersion?

The CEO of Refersion is Shibo Xu

How many employees does Refersion have?

Refersion has 32 employees.

How much revenue does Refersion generate?

Refersion generates $5.3M in revenue.

How much funding does Refersion have?

Refersion has raised $0.0.

Where is Refersion headquarters?

Refersion is headquartered at 311 West 43rd St. New York NY 10036United States

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