Founder Interview Video
How Retraced Hit 50 Customers at €800 Monthly ARPU Building a Fashion Supply Chain Sustainability Platform (Interview with Co-Founder Peter Merkert)
Chapters
- 0:00Introduction and Company Overview
- 0:36Who Uses Retraced and How
- 1:33Average Revenue Per Customer
- 2:26Building for the Entire Supply Chain
- 2:59Origin Story: A Co-Founder's Footwear Brand
- 3:51First Customer and Launch Year
- 4:35Current Customer Count
- 4:59Early Days and COVID Impact on Revenue
- 6:14Funding History and Seed Round
- 7:10Performance Condition and Round Structure
- 8:39Team Size and Engineering Headcount
- 8:58Churn and Customer Retention
- 9:19Pilot Conversion and Customer Success
- 9:46Famous Five Rapid Fire Questions