How Revido Hit $900K in Revenue with 6 Clients and a 7-Person Team (Interview with CEO Rodrig Naska)

Introduction and Guest Background

Nathan Latka

00:00Hey, folks. My guest today is Roderick Nasca. He's a product manager and designer who discovered no code and low code as a way to build a startup without needing a cofounder. Now he's corunning a low code product studio that's helped launch dozens of successful tech startups. Roderick, ready to take us to the top?

Rodrig Naska

00:15>> Yeah. Let's go.

Notable Client Launches: SwapCommerce and Radar

Nathan Latka

00:17Alright. Name a couple of tech companies you've helped launch.

Rodrig Naska

00:22>> It's a good question. One of the most exciting ones is SwapCommerce. They are

00:30>> taking trying to take over the exchanges ecommerce exchanges and swaps Mhmm. Market in Europe at the moment. And let me think of another.

Nathan Latka

00:42We've got Radar, WeThink, Mangtas. You've launched a bunch of these companies.

Rodrig Naska

00:48>> We helped launch them. So Yep. We we didn't do them all on ourselves. We mainly did the product side, at least for the MVPs. Radar, I'd say, is a is a pretty exciting product as well.

How Clients Engage Revido

Nathan Latka

00:59Well, so let's talk let's talk about Swap. Right? They're a software company that that make returns and opportunity for growth at ecommerce stores. So how would they engage you? Right? Are you building the initial MVP for them and they're paying you a flat fee?

Rodrig Naska

01:15>> So, basically, when usually, when someone approaches us, they're usually people who are professionals in a specific field, and they usually have an idea, an experience of a pain point that needs, you know, a SaaS that is very niche for just one type of industry. So we had a couple of clients who had consulted a bunch of very large e commerce brands, And a lot of, you know, the work that they did came to the conclusion that

01:45>> there is a ton of revenue that's missed on when brands don't have the base the best process in place for exchanges and returns because someone might

Nathan Latka

01:55Roderick, sorry. Don't I don't mean to cut you off. Totally understand. I just wanna understand for my audience, they might be thinking, I'm a business person. I wanna launch a SaaS MVP using no code tools. Where do I start? And they might hire you, but I want you to tell them how they would pay you. Do you get paid in equity? Is it a flat fee? How do you work?

Pricing Model: Flat Fee per Sprint

Rodrig Naska

02:14>> It depends. We do accept equity as well. Mostly, it's a flat fee and not really a flat fee for the whole project. It's a flat fee per sprint. And, you know, with startups, after doing the sprint, priorities may change. The road map may change. So it is variable based on that. And we

Nathan Latka

02:34So what is give me an example. What would it cost me to pay you to do one of our sprints?

Rodrig Naska

02:41>> It would be about 6 to 7 k per sprint.

Nathan Latka

02:44Okay. And how long does a sprint last on average?

Rodrig Naska

02:47>> A couple of weeks.

Nathan Latka

02:49Couple of weeks. And how do you staff that sprint? Do you have a bunch of engineers you work with and you put them all on, is it just you?

Team Structure and Roles

Rodrig Naska

02:57>> So depending on the sprint. If it's a discovery sprint, you'll usually be working with a PM or designer. And then the subsequent sprints, assuming the designer is done and it was not something too complex, you'll be working with a PM and a developer.

Nathan Latka

03:14Okay. And so how many PMs and designers and developers do you have on the Revido team?

Rodrig Naska

03:20>> At the moment, we are two PMs, two designers, and three developers.

Nathan Latka

03:26Okay. And are you which one are you?

Rodrig Naska

03:29>> I dabble between PM and design.

Nathan Latka

03:32Okay. Okay. Very cool. And and was this your business? This was your idea? You launched it this year?

Founding Story and Co-Founder

Rodrig Naska

03:39>> I launched it myself initially. Got a cofounder who joined in very early on, so we are two cofounders at the moment.

Nathan Latka

03:48And when did you launch?

Rodrig Naska

03:51>> Revido was sold upgraded back at the time we started at the end of twenty twenty.

Nathan Latka

03:57Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second. But you log in, you connect

04:20your Stripe account, you see your valuation real time, you can see what it it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're

04:45gonna get a different valuation. A VC is gonna pay a different valuation, Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this

05:06is not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe

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Revenue and Client Volume in 2022

Nathan Latka

06:20Okay. So end of twenty twenty. So you've been operating for about a year and a half at this point, something like that?

Rodrig Naska

06:27>> Pretty much. Yeah.

Nathan Latka

06:28Okay. And in 2020, how many sprints did you guys work on?

Rodrig Naska

06:32>> I

06:34>> have no idea, man.

Nathan Latka

06:36What about 2021?

Rodrig Naska

06:38>> I can tell you the number of projects approximately.

Nathan Latka

06:40Yeah. Let's do that.

Rodrig Naska

06:42>> Yeah. So probably around 20 projects, give or take.

Nathan Latka

06:4820 projects. And on average, how many sprints does a project take?

Rodrig Naska

06:54>> Probably eight sprints. Usually, the first build will be anywhere from four to five, but people, you know, if the product is successful, they definitely wanna iterate at most

Nathan Latka

07:05To someone listening right now, if if it's gonna take four to five sprints to get the initial sort of SaaS product launch at 6 to 7 k per sprint, we could take seven k times five weeks or about $35,000 to get an MVP live. Is that right?

Rodrig Naska

07:20>> Yes. For an MVP, sometimes people just wanna put it in, and that can be done in two sprints even.

Nathan Latka

07:26They wanna put up a landing page, you said?

Rodrig Naska

07:28>> No. Sometimes people might just wanna prototype.

07:31>> I'll just

07:32>> to an investor, and that's that's something that you usually cannot launch. You know, you don't have payments or anything like that. But we've also had those people that wanna do that, show it to someone who might be potential customers, and then decide if they actually wanna invest more for, like, perfecting it and getting all the features in for, like, two or three months. Mhmm.

Nathan Latka

07:53And how many customers will you work with this year?

Rodrig Naska

07:58>> It's a good question. So the the trend that so we we've started to work with less customers but bigger customers, and we we kinda like that more as, you know, we were able to focus more on them. And this year, we actually started

08:17>> trying to launch our own internal products. We tried that with three of them, and one of them is picking up pace and we're

Nathan Latka

08:23Which one's that?

Rodrig Naska

08:26>> It's called Tibuto. It's a

Nathan Latka

08:28Can you spell it?

Rodrig Naska

08:29>> Yep. I can actually send it here.

Nathan Latka

08:33Yeah. That'd be great. T r i b u t o. And what does it do?

Rodrig Naska

08:38>> So Tributo is a mix is a product as a service, I'd say. So it's not really a SaaS per se, but we have built a platform.

Nathan Latka

08:47What's the website? Is it .io?

Rodrig Naska

08:49>> Yep. Exactly.

Nathan Latka

08:50AI assisted copywriting. So this is like Jarvis, copy.ai, that kind of space.

Rodrig Naska

08:56>> It's using those tools and many more, especially aimed at producing content that can help you rank in SEO. Mhmm. Productizing the whole process. Basically, making it feel like a SaaS where you go in, create an account, figure plan, submit whatever you wanna get, and then automatically, you know, you'll have someone assigned to you to get the content that they produce, have an interface where you can add feedback and everything like that.

Current Active Clients and Project Scale

Nathan Latka

09:23Understood. Roderick, I wanna talk more about Tributo, but first, back to your agency. So how many customers again will you work with this year?

Rodrig Naska

09:34>> Man, that's a good question. I should have made the the calculation so far. We've been very

Nathan Latka

09:38What's the range? Let's say, what's your I mean, this is not a complicated question. Like, five, ten, 20, a 100?

Rodrig Naska

09:44>> So we're working with six right now.

Nathan Latka

09:47Okay. Right now.

Rodrig Naska

09:48>> Yeah. We will have you know, the average length of working with someone will be, like, three months.

09:57>> I'd say probably it will be maybe thirty by the end of the year if we get small projects. If we get big projects, might be might save money.

Nathan Latka

10:08Well, so if you work with 30 customers and they pay on average $35,000, right, so four or five sprints, Right? That that would put you right around a million dollars of revenue this year. Is that about right?

Annual Revenue Estimate: Around $900K

Rodrig Naska

10:19>> It sounds about right. Yeah. Maybe do more

Nathan Latka

10:24you'll do more than 1,000,000 in revenue this year?

Rodrig Naska

10:30>> I don't think it would be more than 1,000,000. Probably around 900 k in total.

Nathan Latka

10:35800?

Rodrig Naska

10:36>> Probably 900.

Nathan Latka

10:38900. That's still great.

Rodrig Naska

10:40>> The the numbers I'm giving you, I definitely need to look at them. It's guesstimate on top of my head right now.

Nathan Latka

10:46Wait a minute. Come on. You're a founder. This is dollars, revenue, cash, bank. It's the only I mean, this is what keeps you alive. Right? So somewhere between 800,000 and $1,000,000 in revenue this year is fair. Right?

Rodrig Naska

10:56>> Yeah.

Tributo: Internal AI Content Product

Nathan Latka

10:57Okay. So this is great. So I love this story. So you have an agency. It's doing well. You're sort of a product studio, but then you're saying, hey. We built our own tool. And then you said, quote, it's starting to take off. What does take off mean for Tributo? Is that a revenue figure?

Rodrig Naska

11:11>> Yeah. Basically, it's a revenue figure we had. So without doing a proper launch, this is actually the first time I'm talking in public about it. We've only mentioned the tool to people in our network that we know who are start ups and need content help, and we already have five large clients. Mhmm. Large clients are really, you know, people who need, like, 40 articles per month, which it's at the very beginning. But for some

Nathan Latka

11:41What do you charge for someone that uses Tributo for 40 articles a month?

Rodrig Naska

11:45>> 1,200 a month.

Nathan Latka

11:471,200?

11:48>> Yeah.

11:48So we can take 1,200 times five customers. You're doing about $6,000 a month right now on revenue on Tributo?

Rodrig Naska

11:55>> No. Because a few of them, we're we're doing it for free in exchange for feedback, and I do have, you know, intention from them to pay afterwards when it's going

Nathan Latka

12:05Is anyone paying already?

Rodrig Naska

12:07>> Yep.

Nathan Latka

12:08How many of the five are paying? Two. Okay. So $2,400 a month in revenue. That's still that's still nice.

Rodrig Naska

12:15>> Yeah. It's a it's a much better progression than what we had in previous the beginning.

Nathan Latka

12:20Yeah. So are you gonna shut down the product studio and go all in on Tributo?

Bootstrapped and No Plans to Raise

Rodrig Naska

12:25>> Definitely not. One of our most talented people here is actually focusing fully on that. And, you know, having all the talent within the the studio is really helpful to spin up new solutions, new integrations, or anything that can make it that can help you be able to be more efficient. Mhmm. Mhmm.

Team Size and Hiring Plans

Nathan Latka

12:45It's great. Now now that you boot you've bootstrapped both Revido and Tributo. Right?

Rodrig Naska

12:50>> Yeah.

Nathan Latka

12:51That's awesome. That's all. Any plans to raise or wanna stay bootstrapped?

Rodrig Naska

12:56>> Probably not. We we do like to not have any snow pressure and, you know, have the freedom to do what we think are is the best thing to do the right team.

Nathan Latka

13:05That's awesome. And you mentioned two PMs, two designers, three developers. So you've got seven people total on the team today?

Rodrig Naska

13:12>> Yep.

Famous Five Rapid Fire Questions

Nathan Latka

13:13Okay. Seven. Very cool. Are you hiring or no? You're good at seven?

Rodrig Naska

13:16>> We're actually onboarding someone right now, and we wanna focus on making our processes even better before hiring them. So probably not in the next month or so.

Nathan Latka

13:29Cool. Well, we're rooting for you, man. In the meantime, though, let's wrap up here with the famous five. Number one, what's your favorite business book?

Rodrig Naska

13:38>> High output management.

Nathan Latka

13:39Number two, is there a CEO you're following or studying?

Rodrig Naska

13:45>> It's a it's a great question. I used to be a great fan of Steve Jobs when I was very, very young.

13:51>> Yeah. See.

Nathan Latka

13:52Number three, what's your favorite online tool for building Revido or Tributo?

Rodrig Naska

13:58>> Bubble dot

Nathan Latka

14:00A bottle?

Rodrig Naska

14:01>> No. Bubble dot io.

Nathan Latka

14:02Oh, Bubble Bubble.

14:03Yeah. Good no code platform. Number four, how how many hours of sleep do get every night?

Rodrig Naska

14:10>> Sorry?

Nathan Latka

14:11How many hours of sleep?

Rodrig Naska

14:13>> Seven to eight.

Nathan Latka

14:14Okay. And situation, married, single, kids?

Rodrig Naska

14:17>> Single.

Nathan Latka

14:18Okay. And how old are you?

Rodrig Naska

14:21>> 24.

14:21>> 24.

Nathan Latka

14:22Last question. Something you wish you knew when you were 20.

Closing Advice and Wrap-Up

Rodrig Naska

14:26>> Man, start earlier.

Nathan Latka

14:29Guys, there you are. Start earlier. He launched his product studio, revido.io, at the end of 2020. He'll do between 800,000 and $1,000,000 in revenue there this year across 30 customers. He charges four to seven thousand dollars or 4 to $5,000 per sprint he manages. He's got a team of seven or eight folks right now, but they built their own internal tool called Tributo, which already has $2,000 a month in revenue that's sort of in the Jarvis and

14:53AI and copywriting space. Five customers using it today, doing 40 articles on average per month. They're gonna lean into that, keep growing and see what happens next. Totally bootstrapped. Roderick, thanks for taking us to the top.

Rodrig Naska

15:03>> Thanks, Nathan.

Nathan Latka

15:06One more thing before you go. We have a brand new show every Thursday at 1PM central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday 1PM

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