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How Rookout CEO Shahar Fogel grew to $30M revenue with a 29 person team in 2024.

Developer of rapid production debugging platform designed to help developers to track down issues in production code without any additional coding to write. The company's platform collects data on-demand from live code and pipeline it immediately to any destination, such as alerting and monitoring tools, enabling developers to tackle bugs and issues without any need for coding, re-deploying or restarting the application.

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Rookout Revenue

In 2024, Rookout's revenue reached $30M. The company previously reported $5.7M in 2024. Since its launch in 2017, Rookout has shown consistent revenue growth.

Rookout Revenue GrowthReported revenue / ARR over time$0$7.5M$15M$22.5M$30M$37.5M20172018201920202021202220232024$0$3.4M$3.6M$30MSource: GetLatka.com
YearMilestoneQuote
2024Rookout Hit $30m revenue in November 2024
2023Rookout Hit $3.6m revenue in December 2023
2021Rookout Hit $3.4m revenue in April 2021
2017Launched with $0 revenue

Rookout Valuation, Funding Rounds

Rookout is a bootstrapped Digital Experience Monitoring (DEM) Software startup. Founded in 2017, Rookout has grown to $30M in revenue without raising any venture capital or outside funding.

As a self-funded Digital Experience Monitoring (DEM) Software SaaS company, Rookout has built its business with no outside investment.

Rookout Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12017Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Shahar Fogel

CEO

When running code in production you are constantly trying to figure out what your code is actually doing and why. Even though it’s your code, there’s no easy way to see what’s going on. You have to write more code, test it, approve it, deploy it, and only then do you get a new sliver of data. We’re here to change that.

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Customers

We do not have customer count information for Rookout yet.

Rookout Employees & Team Size

Rookout employs approximately 29 people as of 2026, down from 48 in 2023, including 4 sales reps that carry a quota.

Rookout Team GrowthReported headcount over time0153045607520172018201920202021202220232024002929Source: GetLatka.com
YearMilestone
2024Reached 29 employees (December 2024)
2024Reached 48 employees (October 2024)
2023Reached 48 employees (December 2023)
2022Reached 69 employees (December 2022)
2021Reached 54 employees (December 2021)
2021Reached 40 employees (April 2021)

Frequently Asked Questions about Rookout

What is Rookout's revenue?

Rookout generates $30M in revenue.

Who founded Rookout?

Rookout was founded by Shahar Fogel.

Who is the CEO of Rookout?

The CEO of Rookout is Shahar Fogel.

How much funding does Rookout have?

Rookout is bootstrapped and has not raised outside funding.

How many employees does Rookout have?

Rookout has 29 employees.

Where is Rookout headquarters?

Rookout is headquartered in Pali Alto, California, United States.

Compare Rookout to the industry

Rookout operates across multiple industries. Browse revenue, funding, and growth data for Rookout in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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