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Developer of rapid production debugging platform designed to help developers to track down issues in production code without any additional coding to write. The company's platform collects data on-demand from live code and pipeline it immediately to any destination, such as alerting and monitoring tools, enabling developers to tackle bugs and issues without any need for coding, re-deploying or restarting the application.
Last updated
In 2024, Rookout's revenue reached $30M. The company previously reported $5.7M in 2024. Since its launch in 2017, Rookout has shown consistent revenue growth.
Rookout is a bootstrapped Digital Experience Monitoring (DEM) Software startup. Founded in 2017, Rookout has grown to $30M in revenue without raising any venture capital or outside funding.
As a self-funded Digital Experience Monitoring (DEM) Software SaaS company, Rookout has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
When running code in production you are constantly trying to figure out what your code is actually doing and why. Even though it’s your code, there’s no easy way to see what’s going on. You have to write more code, test it, approve it, deploy it, and only then do you get a new sliver of data. We’re here to change that.
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We do not have customer count information for Rookout yet.
Rookout employs approximately 29 people as of 2026, down from 48 in 2023, including 4 sales reps that carry a quota.
Rookout generates $30M in revenue.
Rookout was founded by Shahar Fogel.
The CEO of Rookout is Shahar Fogel.
Rookout is bootstrapped and has not raised outside funding.
Rookout has 29 employees.
Rookout is headquartered in Pali Alto, California, United States.
Rookout operates across multiple industries. Browse revenue, funding, and growth data for Rookout in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$30M
Funding
$0
Team
29
Founded
2017
| Year | Milestone | Source |
|---|---|---|
| 2024 | Rookout Hit $30m revenue in November 2024 | |
| 2024 | Rookout Hit $5.7m revenue in October 2024 | Estimated |
| 2023 | Rookout Hit $3.6m revenue in December 2023 | Estimated |
| 2021 | Rookout Hit $3.4m revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 29 employees (December 2024) | |
| 2024 | Reached 48 employees (October 2024) | |
| 2023 | Reached 48 employees (December 2023) | |
| 2022 | Reached 69 employees (December 2022) | |
| 2021 | Reached 54 employees (December 2021) | |
| 2021 | Reached 40 employees (April 2021) |
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