2024 Revenue
$27M(Est.)
Funding
$136.8M
Team
218
Founded
2018
Sanity Revenue & Funding (2024)
Sanity generated an estimated $27M in annual revenue in 2024. Source: GetLatka estimate
Sanity is a software platform designed for delivering structured content to products and devices.
Last updated
Sanity Revenue
In 2024, Sanity's revenue reached $27M. The company previously reported $22.9M in 2023. Since its launch in 2018, Sanity has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Sanity Hit $27m revenue in October 2024 | Estimated |
| 2023 | Sanity Hit $22.9m revenue in December 2023 | Estimated |
| 2021 | Sanity Hit $10.6m revenue in September 2021 | Not recorded |
| 2018 | Launched with $0 revenue |
Sanity Valuation, Funding Rounds
Sanity has not publicly disclosed its valuation. The company has raised $136.8M in total funding to date.
Sanity has raised $136.8M in total funding across 5 rounds, most recently a $85M Series C round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | Series C | $85M | - | - | Not recorded |
| 2021 | None | $39M | - | - | Not recorded |
| 2020 | Series A | $9.3M | - | - | Not recorded |
| 2019 | Seed | $2.4M | - | - | Not recorded |
| 2018 | Pre-Seed | $1.1M | - | - | Not recorded |
Founders
Sanity Employees & Team Size
Sanity employs approximately 218 people as of 2026, up from 144 in 2023, including 16 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 218 employees (December 2024) | Not recorded |
| 2024 | Reached 144 employees (October 2024) | Not recorded |
| 2023 | Reached 144 employees (December 2023) | Not recorded |
| 2023 | Reached 144 employees (September 2023) | Not recorded |
| 2023 | Reached 130 employees (January 2023) | Not recorded |
| 2022 | Reached 126 employees (December 2022) | Not recorded |
| 2022 | Reached 122 employees (January 2022) | Not recorded |
| 2021 | Reached 80 employees (December 2021) | Not recorded |
| 2021 | Reached 72 employees (August 2021) | Not recorded |
| 2021 | Reached 55 employees (June 2021) | Not recorded |
| 2020 | Reached 43 employees (December 2020) | Not recorded |
| 2020 | Reached 23 employees (June 2020) | Not recorded |
| 2019 | Reached 24 employees (December 2019) | Not recorded |
Frequently Asked Questions about Sanity
What is Sanity's revenue?
As of 2024, Sanity generated an estimated $27M in annual revenue.
Who founded Sanity?
Sanity was founded by Magnus Kongsli Hillestad.
When was Sanity founded?
Sanity was founded in 2018.
Who is the CEO of Sanity?
The CEO of Sanity is Magnus Kongsli Hillestad.
How much funding does Sanity have?
Sanity raised $136.8M across 5 rounds.
How many employees does Sanity have?
As of 2024, Sanity had 218 employees.
Where is Sanity headquartered?
Sanity is headquartered in San Francisco, California, United States.
Compare Sanity to the industry
Sanity operates across multiple industries. Browse revenue, funding, and growth data for Sanity in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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