Sanityrevenue & funding
Other Collaboration SoftwareSan Francisco, CaliforniaFounded 2018CEO Magnus Kongsli Hillestad
Sanity is a software platform designed for delivering structured content to products and devices.
Sanity revenue
Sanity has not published its revenue. GetLatka estimates it at about $27M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Sep 2021 | $10.6M | – |
| Dec 2023 | $22.9MEST. | GetLatka estimate |
| Oct 2024 | $27MEST. | GetLatka estimate |
– source not recorded
Sanity funding rounds & investors
Sanity has raised $136.8M across five rounds since 2018. The latest was a $85M Series C in May 2025.
| Date | Round | Raised |
|---|---|---|
| May 2025 | Series C | $85M |
| Jun 2021 | Funding round | $39M |
| Oct 2020 | Series A | $9.3M |
| Sep 2019 | Seed | $2.4M |
| Apr 2018 | Pre-Seed | $1.1M |
| Total raised | $136.8M |
Sanity competitors
Sanity competes most directly with Contentful, Storyblok and prismic.io.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Contentful | $200M | $333.3M | 990 | 4K | 2013 |
 Storyblok | $80M | $138M | 252 | 50K | 2017 |
| Sanity | $27M | $136.8M | 218 | – | 2018 |
 prismic.io | $15M | – | 75 | 4K | 2013 |
Sanity CEO, founders & employees
Magnus Kongsli Hillestad founded Sanity in 2018 with Even Westvang and runs it as CEO. Sanity had 218 employees (December 2024, LinkedIn), up from 144 a year earlier.
- Magnus Kongsli HillestadCo-founder and CEO
- Even WestvangCo-founder, Head of Product
All 13 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 218 | |
| Oct 2024 | 144 | |
| Dec 2023 | 144 | |
| Sep 2023 | 144 | – |
| 2023 | 130 | – |
| Dec 2022 | 126 | |
| 2022 | 122 | – |
| Dec 2021 | 80 | |
| Aug 2021 | 72 | – |
| Jun 2021 | 55 | – |
| Dec 2020 | 43 | – |
| Jun 2020 | 23 | – |
| Dec 2019 | 24 | – |
Sanity FAQ
What is Sanity's revenue?
GetLatka estimates Sanity's revenue at about $27M a year (October 2024). The company hasn't published its own figure.
How much funding has Sanity raised?
Sanity has raised $136.8M across five funding rounds. The latest was a $85M Series C in May 2025.
How many employees does Sanity have?
Sanity had 218 employees in December 2024, according to LinkedIn.
Who is the CEO of Sanity?
Magnus Kongsli Hillestad is the CEO of Sanity and co-founded the company in 2018.
Who founded Sanity?
Magnus Kongsli Hillestad and Even Westvang founded Sanity in 2018.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 2, 2026Data disclaimerReport a correctionClaim this profileRun Sanity? Join the podcast