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How Sanity CEO Magnus Kongsli Hillestad grew Sanity to $27M revenue with a 218 person team in 2024.

Sanity is a software platform designed for delivering structured content to products and devices.

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Sanity Revenue

In 2024, Sanity's revenue reached $27M. The company previously reported $22.9M in 2023. Since its launch in 2018, Sanity has shown consistent revenue growth.

Sanity Revenue GrowthReported revenue / ARR by year$0$6M$12M$18M$24M$30M2018201920202021202220232024$0$11M$23M$27MSource: GetLatka.com
YearMilestone
2024Sanity Hit $27m revenue in October 2024
2023Sanity Hit $22.9m revenue in December 2023
2021Sanity Hit $10.6m revenue in September 2021
2018Launched with $0 revenue

Sanity Valuation, Funding Rounds

Sanity has not publicly disclosed its valuation. The company has raised $136.8M in total funding to date.

Sanity has raised $136.8M in total funding across 5 rounds, most recently a $85M Series C round in 2025.

Sanity Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$30M$60M$90M$120M$150M201820192020202120222023202420252018 cumulative: $1M • 2018 Pre Seed Round: $1M2019 cumulative: $4M • 2018 Pre Seed Round: $1M • 2019 Seed Round: $2M2020 cumulative: $13M • 2018 Pre Seed Round: $1M • 2019 Seed Round: $2M • 2020 Series A: $9M2021 cumulative: $52M • 2018 Pre Seed Round: $1M • 2019 Seed Round: $2M • 2020 Series A: $9M • 2021 None: $39M2025 cumulative: $137M • 2018 Pre Seed Round: $1M • 2019 Seed Round: $2M • 2020 Series A: $9M • 2021 None: $39M • 2025 Series C: $85M$137MSource: GetLatka.com
YearRoundAmountValuation% Sold
2025Series C$85M--
2021None$39M--
2020Series A$9.3M--
2019Seed Round$2.4M--
2018Pre Seed Round$1.1M--

Sanity Employees & Team Size

Sanity employs approximately 218 people as of 2026, up from 144 in 2023.

Sanity has 218 total employees in different roles and functions and 16 sales reps that carry a quota.

Sanity Team GrowthReported headcount over time050100150200250201820192020202120222023202400218218Source: GetLatka.com
YearMilestone
2024Reached 218 employees (December 2024)
2024Reached 144 employees (October 2024)
2023Reached 144 employees (December 2023)
2023Reached 144 employees (September 2023)
2023Reached 130 employees (January 2023)
2022Reached 126 employees (December 2022)
2022Reached 122 employees (January 2022)
2021Reached 80 employees (December 2021)
2021Reached 72 employees (August 2021)
2021Reached 55 employees (June 2021)
2020Reached 43 employees (December 2020)
2020Reached 23 employees (June 2020)
2019Reached 24 employees (December 2019)

Founder / CEO

Magnus Kongsli Hillestad

Magnus Kongsli Hillestad is listed as Founder / CEO at Sanity.

Q&A

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Customers

We do not have customer count information for Sanity yet.

Frequently Asked Questions about Sanity

What is Sanity's revenue?

Sanity generates $27M in revenue.

Who founded Sanity?

Sanity was founded by Even Westvang.

Who is the CEO of Sanity?

The CEO of Sanity is Magnus Kongsli Hillestad.

How much funding does Sanity have?

Sanity raised $136.8M.

How many employees does Sanity have?

Sanity has 218 employees.

Where is Sanity headquarters?

Sanity is headquartered in San Francisco, California, United States.

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Compare Sanity to the industry

Sanity operates across multiple industries. Browse revenue, funding, and growth data for Sanity in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Sanity Revenue 2024: $27M ARR, $136.8M Raised