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Sanity Revenue & Funding (2024)

Sanity is a software platform designed for delivering structured content to products and devices.

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Sanity Revenue

In 2024, Sanity's revenue reached $27M. The company previously reported $22.9M in 2023. Since its launch in 2018, Sanity has shown consistent revenue growth.

Sanity Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$6M$12M$18M$24M$30M2018201920202021202220232024$0$10.6M$22.9M$27MSource: GetLatka.com
YearMilestoneSource
2024Sanity Hit $27m revenue in October 2024Estimated
2023Sanity Hit $22.9m revenue in December 2023Estimated
2021Sanity Hit $10.6m revenue in September 2021
2018Launched with $0 revenue

Sanity Valuation, Funding Rounds

Sanity has not publicly disclosed its valuation. The company has raised $136.8M in total funding to date.

Sanity has raised $136.8M in total funding across 5 rounds, most recently a $85M Series C round in 2025.

Sanity Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$30M$60M$90M$120M$150M20182019202020212022202320242025$136.8MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2025Series C$85M--
2021None$39M--
2020Series A$9.3M--
2019Seed Round$2.4M--
2018Pre Seed Round$1.1M--

Founders

Magnus Kongsli Hillestad

Co-founder and CEO

Magnus Kongsli Hillestad is listed as Co-founder and CEO at Sanity.

Even Westvang

Co-founder, Head of Product

Even Westvang is listed as Co-founder, Head of Product at Sanity.

Q&A

QuestionAnswer
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Customers

We do not have customer count information for Sanity yet.

Sanity Employees & Team Size

Sanity employs approximately 218 people as of 2026, up from 144 in 2023, including 16 sales reps that carry a quota.

Sanity Team GrowthReported headcount over time050100150200250201820192020202120222023202400218218Source: GetLatka.com
YearMilestoneSource
2024Reached 218 employees (December 2024)
2024Reached 144 employees (October 2024)
2023Reached 144 employees (December 2023)
2023Reached 144 employees (September 2023)
2023Reached 130 employees (January 2023)
2022Reached 126 employees (December 2022)
2022Reached 122 employees (January 2022)
2021Reached 80 employees (December 2021)
2021Reached 72 employees (August 2021)
2021Reached 55 employees (June 2021)
2020Reached 43 employees (December 2020)
2020Reached 23 employees (June 2020)
2019Reached 24 employees (December 2019)

Frequently Asked Questions about Sanity

What is Sanity's revenue?

Sanity generates an estimated $27M in annual revenue.

Who founded Sanity?

Sanity was founded by Magnus Kongsli Hillestad.

Who is the CEO of Sanity?

The CEO of Sanity is Magnus Kongsli Hillestad.

How much funding does Sanity have?

Sanity raised $136.8M across 5 rounds.

How many employees does Sanity have?

Sanity has 218 employees.

Where is Sanity headquarters?

Sanity is headquartered in San Francisco, California, United States.

Compare Sanity to the industry

Sanity operates across multiple industries. Browse revenue, funding, and growth data for Sanity in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Sanity Revenue, Funding & Growth History (2024)