RootsRated
Valuation
$2.2M
2021 Revenue
$727.1K
Funding
$0
Team
12
Founded
2012
How RootsRated CEO Fynn Glover grew RootsRated to $727.1K revenue with a 12 person team in 2021.
RootsRated is a digital recreation guide that is curated by specialty outdoor retailers. It enables its users to get the best outdoor experiences recommended by local experts. RootsRated works with outdoor retailers and established brands including GORE-TEX, Marmot, Mountain Hardwear, Toad&Co, and SmartWool to connect people with premier outdoor experiences so that they will be able to live like locals wherever they go. RootsRated was launched on May 1, 2012 in Chattanooga, Tennessee.
Last updated
RootsRated Revenue
In 2021, RootsRated's revenue reached $727.1K. Since its launch in 2012, RootsRated has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | RootsRated Hit $727.1k revenue in April 2021 |
| 2012 | Launched with $0 revenue |
RootsRated Valuation, Funding Rounds
RootsRated's most recent disclosed valuation is $2.2M.
RootsRated is a bootstrapped SaaS startup. Founded in 2012, RootsRated has grown to $727.1K in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, RootsRated has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
RootsRated Employees & Team Size
RootsRated employs approximately 12 people as of 2026.
RootsRated has 12 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2021 | Reached 12 employees (April 2021) |
Founder / CEO
Fynn Glover
In 2012, Fynn Glover founded the outdoor discovery site RootsRated (rootsrated.com), which grew into one of the most visited adventure sites in the world, and remains a go-to destination for outdoor enthusiasts and adventure travelers. In 2016, the company's mission was to make storytelling easier for small businesses. Leveraging our expertise as a digital publisher, they developed content marketing software, rebranded to Matcha (getmatcha.com), and raised their Series A from TechOperators. Matcha aggregated the largest marketplace of professionally-written articles for small businesses and developed the first all-in-one blogging tool for Shopify stores. During Fynn's service as Founder/CEO, the company delivered tech-enabled services and pivoted to SaaS. They built sales and marketing and generated millions of dollars in revenue from enterprise brands & SMB merchants. They recruited and employed ~80 incredibly talented people along the way, raised angel and venture capital, and acquired by Springbot in late 2020, where he is currently leading Corporate and Business Development.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for RootsRated yet.
Frequently Asked Questions about RootsRated
What is RootsRated's revenue?
RootsRated generates $727.1K in revenue.
Who founded RootsRated?
RootsRated was founded by Fynn Glover.
Who is the CEO of RootsRated?
The CEO of RootsRated is Fynn Glover.
How much funding does RootsRated have?
RootsRated raised $0.
How many employees does RootsRated have?
RootsRated has 12 employees.
Where is RootsRated headquarters?
RootsRated is headquartered in Atlanta, Georgia, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .