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Atlanta, Georgia, United States
RootsRated is a digital recreation guide that is curated by specialty outdoor retailers. It enables its users to get the best outdoor experiences recommended by local experts. RootsRated works with outdoor retailers and established brands including GORE-TEX, Marmot, Mountain Hardwear, Toad&Co, and SmartWool to connect people with premier outdoor experiences so that they will be able to live like locals wherever they go. RootsRated was launched on May 1, 2012 in Chattanooga, Tennessee.
Last updated
In 2021, RootsRated's revenue reached $727.1K. Since its launch in 2012, RootsRated has shown consistent revenue growth.
RootsRated reached a $2.2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.2M | - |
CEO
In 2012, Fynn Glover founded the outdoor discovery site RootsRated (rootsrated.com), which grew into one of the most visited adventure sites in the world, and remains a go-to destination for outdoor enthusiasts and adventure travelers. In 2016, the company's mission was to make storytelling easier for small businesses. Leveraging our expertise as a digital publisher, they developed content marketing software, rebranded to Matcha (getmatcha.com), and raised their Series A from TechOperators. Matcha aggregated the largest marketplace of professionally-written articles for small businesses and developed the first all-in-one blogging tool for Shopify stores. During Fynn's service as Founder/CEO, the company delivered tech-enabled services and pivoted to SaaS. They built sales and marketing and generated millions of dollars in revenue from enterprise brands & SMB merchants. They recruited and employed ~80 incredibly talented people along the way, raised angel and venture capital, and acquired by Springbot in late 2020, where he is currently leading Corporate and Business Development.
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We do not have customer count information for RootsRated yet.
RootsRated employs approximately 12 people as of 2026.
RootsRated generates $727.1K in revenue.
RootsRated was founded by Fynn Glover.
The CEO of RootsRated is Fynn Glover.
RootsRated raised $0.
RootsRated has 12 employees.
RootsRated is headquartered in Atlanta, Georgia, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.2M
2021 Revenue
$727.1K
Funding
$0
Team
12
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2021 | RootsRated Hit $727.1k revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 12 employees (April 2021) |
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