Bio
In 2012, Fynn Glover founded the outdoor discovery site RootsRated (rootsrated.com), which grew into one of the most visited adventure sites in the world, and remains a go-to destination for outdoor enthusiasts and adventure travelers. In 2016, the company's mission was to make storytelling easier for small businesses. Leveraging our expertise as a digital publisher, they developed content marketing software, rebranded to Matcha (getmatcha.com), and raised their Series A from TechOperators. Matcha aggregated the largest marketplace of professionally-written articles for small businesses and developed the first all-in-one blogging tool for Shopify stores. During Fynn's service as Founder/CEO, the company delivered tech-enabled services and pivoted to SaaS. They built sales and marketing and generated millions of dollars in revenue from enterprise brands & SMB merchants. They recruited and employed ~80 incredibly talented people along the way, raised angel and venture capital, and acquired by Springbot in late 2020, where he is currently leading Corporate and Business Development.