Founder Interview Video
Phil Rader of SaaScend on the Sales and Marketing Tech Stack for Every B2B SaaS Growth Stage (SaaSOpen 2023 Talk)
Chapters
- 0:00Introduction to SaaScend and Rev Ops
- 0:37Stage 1: $1M to $5M ARR - Building the Foundation
- 1:03Stage 2: $5M to $10M ARR - Sales Efficiency
- 1:31Stage 3: $10M to $100M ARR - Scale and Enablement
- 2:20Technology Investment Principles
- 3:07Maximizing Time and Win Rates
- 3:47CRM as the Go-To-Market Battleground
- 5:27Marketing Automation, Sales Enablement and Lead Routing
- 6:40Salespeople Spend Only 30% of Time Selling
- 7:34Forecast Visualization and Predictable Pipeline
- 8:09Building the Marketing Engine
- 9:18Win Rate Analytics and Closed Loss Reasons
- 12:25Do Not Buy Technology for Its Own Sake
- 13:51Optimizing the Full Tech Stack at Scale
- 15:41Q&A: B2B SaaS Focus and ACV Considerations