Founder Interview Video
How SalesChoice Bootstrapped for Eight Years on the Salesforce AppExchange Before Pitching Its First Round (Interview with CEO Cindy Gordon)
Chapters
- 0:00Introduction and Background
- 0:36What SalesChoice Does
- 0:53Salesforce AppExchange as Growth Channel
- 0:59Risks of Platform Dependency
- 1:38Pricing and What Customers Pay
- 2:47Product Vision and Expansion
- 4:12Enterprise Focus, Not Small Business
- 4:28Founding Story and Timeline
- 6:07Team Size
- 6:24Self-Funding: Own and Family Capital
- 8:22Customer Logos: Purolator, Rogers, Aspen
- 9:21Vertical Focus: Logistics and Tech
- 10:08Bootstrapped Today, Raising Next
- 10:53Raise Target and Plans
- 12:27Famous Five: Books, Tools, and Habits