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How ShopDirect CEO Henry Birch grew ShopDirect to $246.6K revenue with a 3 person team in 2021.

ShopDirect is the leading SaaS eCommerce vendor solution in Sub-Saharan Africa. Since 2004, the company has launched over 1000 online stores. ShopDirect has evolved to provide a catalogue of B2C solutions catering to the Small to Medium Enterprise, as well as corporate B2C Enterprise Solutions which integrate with almost all ERP platforms. The ShopDirect B2B solution is a highly comprehensive end-to-end proposition with numerous large scale organizations integrating ShopDirect B2B into their distribution, procurement and national dealer management practices. The ShopDirect technology is the only tried, tested and proven eCommerce software made ideal for the small to medium size enterprise (SME). With over 1000 storefronts built over the past seven years, ShopDirect customers enjoy the benefits of a fully supported and hosted solution while maintaining 100% independence to run their storefronts using powerful shopping cart features.

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ShopDirect Revenue

In 2021, ShopDirect's revenue reached $246.6K. Since its launch in 2004, ShopDirect has shown consistent revenue growth.

ShopDirect Revenue GrowthReported revenue / ARR by year$0$60K$120K$180K$240K$300K2004200620082010201220142016201820202021$0$247KSource: GetLatka.com
YearMilestone
2021ShopDirect Hit $246.6k revenue in April 2021
2004Launched with $0 revenue

ShopDirect Valuation, Funding Rounds

ShopDirect's most recent disclosed valuation is $739.8K.

ShopDirect is a bootstrapped Other Vertical Industry Software startup. Founded in 2004, ShopDirect has grown to $246.6K in revenue without raising any venture capital or outside funding.

As a self-funded Other Vertical Industry Software SaaS company, ShopDirect has built its business with no outside investment.

ShopDirect Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120042004 cumulative: $0 • 2004 Founded: $02004 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

ShopDirect Employees & Team Size

ShopDirect employs approximately 3 people as of 2026.

ShopDirect has 3 total employees in different roles and functions and 1 sales reps that carry a quota.

ShopDirect Team GrowthReported headcount over time01223420042006200820102012201420162018202020210033Source: GetLatka.com
YearMilestone
2021Reached 3 employees (April 2021)

Founder / CEO

Henry Birch

Henry Birch is listed as Founder / CEO at ShopDirect.

Q&A

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Customers

We do not have customer count information for ShopDirect yet.

Frequently Asked Questions about ShopDirect

What is ShopDirect's revenue?

ShopDirect generates $246.6K in revenue.

Who founded ShopDirect?

ShopDirect was founded by Henry Birch.

Who is the CEO of ShopDirect?

The CEO of ShopDirect is Henry Birch.

How much funding does ShopDirect have?

ShopDirect raised $0.

How many employees does ShopDirect have?

ShopDirect has 3 employees.

Where is ShopDirect headquarters?

ShopDirect is headquartered in South Africa.

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Compare ShopDirect to the industry

ShopDirect operates across multiple industries. Browse revenue, funding, and growth data for ShopDirect in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

ShopDirect Revenue 2021: $246.6K ARR, $739.8K Valuation