Founder Interview Video
How Shoppable Reached Profitability with 20 Employees and $5M Raised (Interview with CEO Heather Udo)
Chapters
- 0:00Introduction and Company Overview
- 1:00How Shoppable Works and the Core Technology
- 2:09Solving the Chicken-and-Egg Marketplace Problem
- 4:30Live Demo: Dove.com Powered by Shoppable
- 6:16Customer Segments: CPG Brands and Publishers
- 6:52Business Model: Annual SaaS License Fee
- 8:08Founding Story: From Affinity Labs to Shoppable
- 10:16Financial Preparation Before Launching Shoppable
- 15:18Funding, Profitability, and Team Size
- 17:08Platform Scale: Products and Merchants
- 18:40Famous Five: Books, Tools, and Habits
- 19:31Advice to Her 20-Year-Old Self