Founder Interview Video
How Shorthand Reached Nearly 250 Customers Paying an Average $6,000 a Year With Zero Marketing Spend (Interview with CEO Ricky Robinson)
Chapters
- 0:00Introduction and What Shorthand Does
- 0:39Revenue Model: Annual Subscriptions Only
- 3:03Average Contract Value: $6,000 Per Year
- 3:55How Shorthand Handles Load Speed and Static Files
- 6:08Customer Count: Just Shy of 250
- 6:44Slower Growth and Churn From Story-Limited Plans
- 9:02CAC of $3,000 and Cash-Flow Positive Year
- 9:47Team of 10 Across New York, London, and Brisbane
- 10:37Growth Levers: Powered By Logo and Organic SEO
- 12:16Pricing Tiers and Moving ACV Upward
- 13:17Potential Investment and Cap Table Discussion
- 14:25Ricky Is Not the Founder: Background and Equity
- 19:21Famous Five Rapid-Fire Questions