Shorthand logo
Founded 2013


2021 Revenue






How Shorthand hit $3.2M in Revenue with 431 Customers in 2021.

About Shorthand

Shorthand is the platform used by iconic news and brand publishers for creating immersive reading experiences. We enable publishing, commercial, marketing and communications teams to publish premium look-and-feel content in hours not weeks and with fewer resources than ever before.

Monthly Revenue


+ $83.5K (45.58%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Shorthand CEO Ricky Robinson on 04/10/2021

Watch the podcast


Central Plaza One Level 38 345 Queen Street Brisbane, QLD, 4000 AUSTRALIA Brisbane QueenslandAustralia

Shorthand Revenue

In 2021, Shorthand revenue run rate hit $3.2M in revenue.


Shorthand Valuation and Funding History

Shorthand has raised a total of $7.5M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
04/10/2021Private Equity Round$7.5M


Shorthand has 431 customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$6.0K6 month payback period024681012


Shorthand has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Shorthand has 20 employees. They have 3 sales reps that carry a quota, an engineering team of 5 and a marketing team of 1.


Total Team Size



5 (25%)


3 (15%)


1 (5%)


Ricky Robinson

Ricky is CEO of Shorthand, makers of a most excellent storytelling editor used by the likes of the BBC, the Telegraph, Refinery29, FT, Dow Jones, LinkedIn, Médecins Sans Frontières, Save the Children, WWF, Red Cross, a few major investment banks and many others. His roles as a parent of young children and an author of scientific publications means he is in the habit of speaking about himself in the third person. Sometimes Ricky sports a scruffy beard, sometimes he doesn’t. Now that he’s living in New York, he will probably find occasion to wear his rex walking hat more often. When he visits the dentist, he enters a zen-like state approaching total relaxation, which is the only reason he bothers going for a regular check-up.


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Frequently Asked Questions about Shorthand

When was Shorthand founded?

Shorthand was founded in 2013.

Who is the CEO of Shorthand?

The CEO of Shorthand is Ricky Robinson

How many employees does Shorthand have?

Shorthand has 20 employees.

How much revenue does Shorthand generate?

Shorthand generates $3.2M in revenue.

How much funding does Shorthand have?

Shorthand has raised $7.5M.

Where is Shorthand headquarters?

Shorthand is headquartered at Central Plaza One Level 38 345 Queen Street Brisbane, QLD, 4000 AUSTRALIA Brisbane QueenslandAustralia

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