Helsinki, FinlandFounded 2012CEO Sami Suni
Showell is a Helsinki, Finland-based sales enablement software company founded in 2012 by Sami Suni.
Showell's last reported revenue was $3M in August 2021 (Founder interview). GetLatka estimates it at about $4M a year (October 2024). Showell is #651 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2019 | $1M | Founder interviewWatch at 2:37 |
| Aug 2021 | $3M | Founder interviewWatch at 4:43 |
| Dec 2023 | $3.3MEST. | GetLatka estimate |
| Oct 2024 | $4MEST. | GetLatka estimate |
Showell is privately held, so there is no Showell stock to buy. Investors valued it at $30M.
Showell has raised $1.4M across three rounds since 2014. The latest was a $1M Seed round in July 2019.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Jul 2019 | Seed | $1M | $6M | Founder interviewWatch at 1:46 |
| Aug 2014 | Seed | $120K | – | – |
| Apr 2014 | Grant | $245K | – | – |
| Total raised | $1.4M |
Not counted as funding
Nathan Latka has interviewed Showell once, speaking with Sami Suni. Each figure links to the second it was said.
Watch: How Showell Reached $3M ARR and 300 Customers with 40 People (Interview with CEO and Founder Sami Suni)August 2021 · Sami Suni, CEO and Founder
Showell competes most directly with Seismic, MindTickle, DealHub, Accent Technologies and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Seismic | $400M | $426.5M | 1,302 | 2K | 2010 |
 MindTickle | $118M | $281.3M | 690 | 2.5K | 2011 |
 DealHub | $61.6M | $84.5M | 247 | – | 2014 |
 Accent Technologies | $20M | – | 123 | – | 1990 |
 Mediafly | $15.2M | $40.4M | 138 | 260 | 2006 |
| Showell | $4M | $1.4M | 38 | 300 | 2012 |
Sami Suni founded Showell in 2012 and runs it as CEO. Showell had 38 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 38 | |
| Dec 2023 | 38 | |
| Dec 2022 | 38 | |
| Aug 2021 | 40 | Founder interviewWatch at 6:03 |
GetLatka estimates Showell's revenue at about $4M a year (October 2024). The last reported figure was $3M in August 2021, as the founder said on camera.
Investors valued Showell at $30M.
Showell has raised $1.4M across three funding rounds. The latest was a $1M Seed round in July 2019.
No. Showell is a private company, so its shares aren't traded on a stock exchange.
Showell had 38 employees in October 2024, according to LinkedIn.
Sami Suni is the CEO of Showell and founded the company in 2012.
Sami Suni founded Showell in 2012.
12 said on camera · 3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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