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Sami Suni

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How Showell Reached $3M ARR and 300 Customers with 40 People (Interview with CEO and Founder Sami Suni)

Sami Suni (CEO and Founder of Showell) spoke to Nathan Latka on August 4, 2021.

Showell figures from the interview

ARR (2021)
$3M
Customers (2021)
300
Net Dollar Retention (2021)
112%
Gross Churn (2021)
3.5%
Team Size (2021)
40
“Actually, we are not competing against Gong and SalesLoft, for example. So it's more about against Showpad and Highspot.”
“I would say that by the end of this fiscal year. So right now we are at about 3,000,000 ARR. We don't calculate MRR that much. So it's not that relevant for us because customers pay us, you know, twelve months ahead and there are always annual contracts.”
“Yeah, it's a really good situation at the moment. You know, the cash plus is good.”

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Bio

CEO, founder of Showell. Entrepeneur for 15+ years, started a web development agency while studying at university.

Company

Showell

Helsinki, Finland · Founded 2012

Revenue
$4M
Funding
$1.4M
Team size
38
Customers
300

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