Latka logo
Showpad logo

Showpadrevenue, acquisition & funding

AI & Machine Learning Operationalization (MLOps) SoftwareChicago, IllinoisFounded 2011

Showpad was acquired by Vector Capital.

Showpad is a B2B sales enablement platform founded in 2011 and headquartered in Ghent, Belgium. The company helps marketing teams equip sales representatives with content, analytics, and branded buyer experiences.

showpad.comLinkedInUpdated Oct 14, 2026
Annual revenue
$145M
Oct 2024EST.
Owner
Vector Capital
Date not on record
Total raised
$159.5M
6 rounds
Employees
496
Oct 2024

Showpad revenue

Showpad's last reported revenue was $30M in 2017 (Pieterjan Bouten on camera). GetLatka estimates it at about $145M a year (October 2024).

$0
$50M
$100M
$30M
–
$53M
$78M
$85M
$89.3M
$98.6M
$145M
20172018201920202021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 8 revenue readings, with sources
As ofRevenueSource
2013$400KPieterjan Bouten on cameraWatch at 15:43
2017$30MPieterjan Bouten on cameraWatch at 3:29
Dec 2019$53M–
Dec 2020$78M–
Oct 2021$85M–
Nov 2022$89.3M–
Nov 2023$98.6MEST.GetLatka estimate
Oct 2024$145MEST.GetLatka estimate

– source not recorded

Who owns Showpad

Vector Capital owns Showpad. The date and price of the deal are not on record.

Showpad funding rounds & investors

Showpad has raised $159.5M across six rounds since 2013. The latest was a $70M Series D in June 2019.

DateRoundRaisedValuationSource
Jun 2019Series D$70M––
Jan 2018Funding round$25M$1BPieterjan Bouten on cameraWatch at 16:01
May 2016Funding round$50M–Pieterjan Bouten on cameraWatch at 16:10
Oct 2015Debt Financing$4M––
Nov 2014Series B$8.5M––
May 2013Series A$2M––
Total raised$159.5M

Interviews with Pieterjan Bouten

Nathan Latka has interviewed Showpad once, speaking with Pieterjan Bouten. Each figure links to the second it was said.

Watch: How Showpad Crossed $30M ARR Growing 70 to 75% a Year (2018 Interview with Co-Founder and CEO Pieterjan Bouten)

February 2018 · Pieterjan Bouten, Co-Founder and CEO

How Showpad Crossed $30M ARR Growing 70 to 75% a Year (2018 Interview with Co-Founder and CEO Pieterjan Bouten)

Read the interviewWatch

Growth tactics they described: WebinarsWatch at 9:47

Showpad competitors

Showpad competes most directly with Seismic, Outreach, MindTickle and SalesHood.

CompanyRevenueFundingEmployeesCustomersFounded
Seismic$400M$426.5M1,3022K2010
Outreach$300.8M$488.7M1,4223.1K2014
Showpad$145M$159.5M4961.2K2011
MindTickle$118M$281.3M6902.5K2011
SalesHood$8.6M–781002013

Showpad founders & employees

Peter Minne, Louis Jonckheere and Pieterjan Bouten founded Showpad in 2011. Showpad had 496 employees (October 2024, LinkedIn).

BoardTeddie Wardi, Norman Fiore, Barend Van den Brande, Jeff Horing, Mina Mutafchieva

Also at ShowpadSteffen Tallieu, Bart Becks, Ed Major

0
200
400
220
250
478
409
431
453
496
496
20172018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 10 headcount readings, with sources
As ofEmployeesSource
Oct 2024496LinkedIn
Nov 2023496–
Nov 2022453–
Nov 2021431–
Dec 2020409–
Nov 2020409–
Jun 2020419–
Dec 2019478–
Feb 2018North of 250Calculated from what Pieterjan Bouten saidWatch at 9:10
Jun 2017220–

Showpad FAQ

What was Showpad's revenue?

GetLatka estimates Showpad's revenue at about $145M a year (October 2024). The last reported figure was $30M in 2017, as Pieterjan Bouten said on camera.

Who owns Showpad?

Vector Capital owns Showpad.

How much funding has Showpad raised?

Showpad raised $159.5M across six funding rounds before Vector Capital bought it. The last was a $70M Series D in June 2019.

How many employees does Showpad have?

Showpad had 496 employees in October 2024, according to LinkedIn.

Who founded Showpad?

Peter Minne, Louis Jonckheere and Pieterjan Bouten founded Showpad in 2011.

Browse AI & Machine Learning Operationalization (MLOps) Software

How this page is sourced

13 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 14, 2026Data disclaimerReport a correctionClaim this profile