2020 Revenue






How Showpad hit $78.0M in Revenue with 1K Customers in 2020.

About Showpad

Showpad delivers the most intuitive sales enablement platform to make content incredibly easy to find, present, share, and measure.

Monthly Revenue


+ $2.1M (47.17%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Showpad CEO Louis Jonckheere on 12/01/2020

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62 Moutstraat GentVlaanderenBelgium

Showpad Revenue

In 2020, Showpad revenue run rate hit $78.0M in revenue.


Showpad Valuation and Funding History

Showpad has raised a total of $159.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation


Showpad has 1K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$30.0K20 month payback period02468101214161820


Showpad has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Showpad has 478 employees. They have 92 sales reps that carry a quota, an engineering team of 91 and a marketing team of 17.


Total Team Size



91 (19%)


92 (19%)


17 (4%)


Louis Jonckheere

President, Chief Product Officer & Co-Founder, Showpad Louis co-founded Showpad in 2011 with PJ Bouten and Peter Minne. As Chief Product Officer, Louis is responsible for leading the product, design, and engineering teams that deliver the only sales enablement platform that combines sales content, readiness, and engagement. Showpad is the second company Louis has founded. Prior to founding Showpad, Louis and PJ founded In The Pocket, a leading mobile development agency. Louis continues to serve on the company’s board of directors. Prior to founding In The Pocket, Louis served as a Strategic Partnerships Manager at social media network Netlog, where he first met PJ. Louis holds master’s degrees in both law and business and serves on the board of directors of his alma mater — Vlerick Business School in Belgium.


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Showpad Board of Directors

Mina Van IngelgemBoard Observer
Barend Van den BrandeInvestor, Board Member

Showpad Executives

Pieterjan BoutenChief Executive Officer, Co-Founder
Matt MillerChief Financial Officer
Peter GeiregatChief People Officer
Michiel DenisChief of Staff
Evert BeeckmanChief of Staff
Louis JonckheereCo-Founder, Chief Product Officer
Peter MinneCo-founder, Chief Technology Officer

Showpad Employees

Jacob EngelsAccount Executive DACH
Jake SpungenAccount Executive Mid-Market
Bart BecksAdvisor
Bram DhoogheData protection officer
Dwayne CoussementDeveloper
Steffen TallieuDirector of Product Engineering Platform
Bram De GeyterEngineering Manager
Ed MajorEnterprise Account Executive
Anne-Elisabeth VercruysseFinancial Planning Analysis Team lead EMEA
Bert Van HauwaertFreelance - Software Engineer
Zoe SterckxFreelance Graphic Designer
Davy Van Den SteenFreelance Senior Software Engineer
Graeme RycykMobile Engineering Lead and Mobile Release Manager
Mofe TonwehPrincipal Customer Success Manager
stefan vandegehuchtePrincipal Product Manager
Tim DucheynePrincipal Software Engineer
Frank McCrackenSVP Global Customer Success
Robrecht Le RoySales Enablement Consultant
Francesco MorettoSales Productivity Consultant Italy
Yves CretenSelf-Service Specialist Videographer
Jan DeschuttereSenior Software Engineer
Pieterjan CrielSenior Software Engineer Team Lead at Showpad
Tamara SchenkStrategic Advisor
Nieves CanadaTeam Lead Sr. Customer Success Manager Enterprise EMEA
Jacob QuartierVP Operations

Frequently Asked Questions about Showpad

When was Showpad founded?

Showpad was founded in 2011.

Who is the CEO of Showpad?

The CEO of Showpad is Louis Jonckheere

How many employees does Showpad have?

Showpad has 478 employees.

How much revenue does Showpad generate?

Showpad generates $78.0M in revenue.

How much funding does Showpad have?

Showpad has raised $159.5M.

Where is Showpad headquarters?

Showpad is headquartered at 62 Moutstraat GentVlaanderenBelgium

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