Founder Interview Video
How Simpli.fi Reached 400 Customers and 40% Annual Revenue Growth Bringing Programmatic Advertising to Local Markets (Interview with Co-Founder and CEO Frost Prioleau)
Chapters
- 0:01Introduction and Guest Background
- 0:21What Simpli.fi Does and How It Makes Money
- 1:07Business Model: Percent of Ad Spend vs. SaaS
- 3:19Customer Count and Advertiser Base
- 4:08Revenue Growth, Headcount, and Profitability
- 5:50Revenue Model Transparency and Pure SaaS Plans
- 6:40Platform Fee and Managed Services Economics
- 8:34Ad Spend Volume and Path to $1 Billion
- 9:33Customer Segments: Media Companies and Multi-Location Brands
- 11:09Future Growth Strategy: New Products and Customer Expansion
- 12:20Competing on Value and Transparency
- 13:13Staying with GTCR: No Plans to Buy the Company Back
- 13:58Famous Five
- 14:48Advice to Younger Self: Business Models and Culture