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Simpli.firevenue, acquisition & funding

Demand Side Platform (DSP)1407 Texas Street, Fort Worth, TexasFounded 2010

Simpli.fi was acquired by GTCR and Blackstone.

Simpli.fi is a Fort Worth, Texas, ad tech company whose programmatic platform and workflow software let local media companies, agencies and multi-location brands target, buy and measure ad campaigns across CTV, mobile, display and other channels.

simpli.fiLinkedInUpdated Oct 30, 2026
Annual revenue
$100M
Dec 2019
Owner
GTCR and Blackstone
Date not on record
Total raised
$20M
3 rounds
Employees
318
Dec 2020

Simpli.fi revenue

Simpli.fi's annual revenue was $100M in December 2019, its last figure before GTCR and Blackstone bought it (source not recorded).

$0
$25M
$50M
$75M
$100M
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$100M
201020112012–182019
ReportedFounded 2010 at $0; every reading has its own bar
All 2 revenue readings, with sources
As ofRevenueSource
2011$1MFrost Prioleau on cameraWatch at 3:42
Dec 2019$100M–

– source not recorded

Who owns Simpli.fi

GTCR and Blackstone owns Simpli.fi. The date and price of the deal are not on record.

Simpli.fi funding rounds & investors

Simpli.fi has raised $20M across three rounds since 2011. The latest was a $16M Series B in December 2013.

DateRoundRaised
Dec 2013Series B$16M
Jan 2012Venture$603.3K
Jun 2011Venture$3.4M
Total raised$20M

Interviews with Frost Prioleau

Nathan Latka has interviewed Simpli.fi once, speaking with Frost Prioleau. Each figure links to the second it was said.

Watch: How Simpli.fi Reached 400 Customers and 40% Annual Revenue Growth Bringing Programmatic Advertising to Local Markets (Interview with Co-Founder and CEO Frost Prioleau)

August 2018 · Frost Prioleau, Co-Founder and CEO

How Simpli.fi Reached 400 Customers and 40% Annual Revenue Growth Bringing Programmatic Advertising to Local Markets (Interview with Co-Founder and CEO Frost Prioleau)

Read the interviewWatch

Growth tactics they described: Value-Added ResellersWatch at 9:33

Simpli.fi CEO, founders & employees

Frost Prioleau and Paul Harrison founded Simpli.fi in 2010. Sean McCaffrey was CEO. Simpli.fi had 318 employees (December 2020).

Also at Simpli.fiCorbin Cunningham, Chris Nuttall, Kinsey Akins, Alec Jacobs, John Graham, Peter Berezny, Lauren Edwards, Stephen Master, Jason Hinrichs, Stacey Perry, Casey Squier, Richard Threlkeld

Formerly at Simpli.fiAndries Marx

0
100
200
300
279
317
318
201820192020
ReportedOne figure per year; a reported figure wins over an estimate

Team mix (Dec 2020): 54 engineers, 158 in sales, 16 in marketing

All 5 headcount readings, with sources
As ofEmployeesSource
Dec 2020318–
Jun 2020342–
Dec 2019317–
Dec 2018279–
Aug 2018250–

Simpli.fi FAQ

What was Simpli.fi's revenue?

Before GTCR and Blackstone bought it, Simpli.fi's annual revenue was $100M in December 2019 (source not recorded).

Who owns Simpli.fi?

GTCR and Blackstone owns Simpli.fi.

How much funding has Simpli.fi raised?

Simpli.fi raised $20M across three funding rounds before GTCR and Blackstone bought it. The last was a $16M Series B in December 2013.

Is Simpli.fi profitable?

Simpli.fi was profitable in August 2018, as Frost Prioleau said on camera.

How many employees does Simpli.fi have?

Simpli.fi had 318 employees in December 2020.

Who founded Simpli.fi?

Frost Prioleau and Paul Harrison founded Simpli.fi in 2010.

Browse Demand Side Platform (DSP)

How this page is sourced

6 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profile