How Simpli hit $100M revenue and 400 customers in 2020.
Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. Simpli.fi works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers, Simpli.fi’s clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing.
2010
Founded
$100M
2020 Revenue
0%
YOY
$22.3M
Funding
Simpli Revenue
In 2020, Simpli revenue run rate hit $100M in revenue.
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2020
Simpli hit $100M in revenue in 2020
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2019
Simpli hit $100M in revenue in 2019
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2018
Simpli hit $75M in revenue in 2018
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2010
Simpli launched in 2010 with $0 revenue
Simpli Funding History
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2013 Series B
Simpli raised a Series B of in December, 2013
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2012 Venture Round
Simpli raised a Venture Round of in January, 2012
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2011 Venture Round
Simpli raised a Venture Round of in June, 2011
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2011 Seed Round
Simpli raised a Seed Round of in March, 2011
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| December, 12 2013 | Series B | ||
| January, 30 2012 | Venture Round | ||
| June, 09 2011 | Venture Round | ||
| March, 17 2011 | Seed Round |
Team
Simpli has 318 total employees and 158 sales reps that carry a quota. They have 400 customers an engineering team of 54 and a marketing team of 16.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 318 |
| Engineer | 54 (17%) |
| Sales | 158 (50%) |
| Marketing | 16 (5%) |
Founder / CEO
Frost Prioleau
Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.
Q&A
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What's your age?
58
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Favorite online tool?
Slack
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Favorite book?
Bad Blood
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Favorite CEO?
Elon Musk
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Advice for 20 year old self
Business models super important
Customers
Churn
Simpli Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Frost Prioleau | CEO | [email protected] | - |
| Frost Prioleau | Chief Executive Officer | - | [email protected] |
| Lauren Edwards | Executive Administrator to CEO | - | - |
| Jason Hinrichs | Account Executive | - | - |
Simpli Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Frost Prioleau | CEO | [email protected] | - |
| Paul H | Founder, Chief Technology Officer | - | [email protected] |
| Frost Prioleau | Chief Executive Officer | - | [email protected] |
| Corbin Cunningham | Product Marketing Manager | - | - |
| Chris Nuttall | SVP Corporate Development | - | [email protected] |
| Kinsey Akins | Associate Account Manager | - | - |
| Alec Jacobs | Application Engineer | - | [email protected] |
| John Graham | Director Of Engineering Real Time Bidding and Cross Functional Infrastructure | - | [email protected] |
| Peter Berezny | Contractor | - | [email protected] |
| Jae Scarborough | Vice President - Enterprise Channel Sales Simpli.fi | - | [email protected] |
| Elizabeth Brockey | Chief Customer Officer | - | [email protected] |
| Andries Marx | Chief Financial Officer | - | [email protected] |
| James Moore | Chief Revenue Officer | - | [email protected] |
| Lauren Edwards | Executive Administrator to CEO | - | - |
| Jason Hinrichs | Account Executive | - | - |
| Stacey Perry | Director of Sales Mid-Atlantic Region | - | [email protected] |
| Casey Squier | Senior Director - Sales | - | [email protected] |
| Richard Threlkeld | Developer | - | [email protected] |
Simpli Board of Directors
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Stephen Master | Board Member | - | [email protected] |
Frequently Asked Questions about Simpli
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When was Simpli founded?
Simpli was founded in 2010.
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How much revenue does Simpli generate?
Simpli generates $100M in revenue.
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Who is the CEO of Simpli
The CEO of Simpli is Frost Prioleau.
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How much funding does Simpli have?
Simpli raised $22.3M.
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How many employees does Simpli have?
Simpli has 318 employees.
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Where is Simpli headquarters?
Simpli is headquartered at 1407-Texas Street, Fort Worth, Texas, 76102, United States
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