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How Site Lantern CEO Seth Lasser grew Site Lantern to $220K revenue with a 2 person team in 2025.

The brightest light in consumer analytics. We start tracking your customers anonymously from the moment they enter your website or your store until they identify themselves. Using the wealth of information collected from multiple sources, we shed light on what your customers are doing right now. Drag-and-drop dashboards provide tailored scorecards, user flows and reports for each customer type, region or website module. Easily create your own engagement scoring system with powerful tracking engine. Configure flexible scoring using keywords or coding content to visualise how users interact with your site. Track interactions between websites and lead capture pages. Identify trends, evaluate campaign goals, analyse referrals and sales in real-time. Run A/B tests and gain a clear picture of ROI. See the big picture by measuring multiple websites and tracking codes on the same portal. SiteLantern displays site performance metrics on a real-time dashboard, highlighting their impact on engagement, page views, abandonment and loss of conversions. Key features: - we capture 100% of your data, we do not sample data - SiteLantern is built on a powerful analytics engine, allowing you to drill down and analyse data further - SiteLantern allows you to import data from multiple sources - SiteLantern provides social media plugins, that combine your website data with your social media pages/ads - SiteLantern is multi-tenanted and supports a Reseller model

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Site Lantern Revenue

In 2025, Site Lantern's revenue reached $220K. Since its launch in 2013, Site Lantern has shown consistent revenue growth.

Site Lantern Revenue GrowthReported revenue / ARR by year$0$50K$100K$150K$200K$250K2013201520172019202120232025$0$220KSource: GetLatka.com
YearMilestone
2025Site Lantern Hit $220k revenue in July 2025
2013Launched with $0 revenue

Site Lantern Valuation, Funding Rounds

Site Lantern's most recent disclosed valuation is $660K.

Site Lantern is a bootstrapped Analytics Platforms startup. Founded in 2013, Site Lantern has grown to $220K in revenue without raising any venture capital or outside funding.

As a self-funded Analytics Platforms SaaS company, Site Lantern has built its business with no outside investment.

Site Lantern Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Site Lantern Employees & Team Size

Site Lantern employs approximately 2 people as of 2026.

Site Lantern has 2 total employees in different roles and functions.

Site Lantern Team GrowthReported headcount over time01122320132015201720192021202320250022Source: GetLatka.com
YearMilestone
2025Reached 2 employees (July 2025)

Founder / CEO

Seth Lasser

Seth Lasser is listed as Founder / CEO at Site Lantern.

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Customers

We do not have customer count information for Site Lantern yet.

Frequently Asked Questions about Site Lantern

What is Site Lantern's revenue?

Site Lantern generates $220K in revenue.

Who is the CEO of Site Lantern?

The CEO of Site Lantern is Seth Lasser.

How much funding does Site Lantern have?

Site Lantern raised $0.

How many employees does Site Lantern have?

Site Lantern has 2 employees.

Where is Site Lantern headquarters?

Site Lantern is headquartered in Auckland City, New Zealand.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Site Lantern Revenue 2025: $220K ARR, $660K Valuation