Starred logo
Founded 2013

Starred

2020 Revenue

$2.0M

YOY

11.11%

Funding

$750.0K

Overview

About Starred

Make feedback better for everyone

Monthly Revenue

$166.7K

+ $16.7K (11.11%)
Total Expenses

$136.7K

=
Net Income

$30.0K

Ebidta Margin

18.00%

+
YOY Growth

11.11%

=
Rule of 40

29


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Starred CEO Lars van on 12/01/2020

Watch the podcast


Headquarters

542 Singel AmsterdamNoord-HollandNetherlands

Starred Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Starred revenue run rate hit $2.0M in revenue.

11.00%▲$1.8M$2.0M

Funding History

Starred has raised a total of $750.0K.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Starred has 250 customers.

Lifetime Months

10

×
Monthly ARPU

$600.0

=
Lifetime Dollars

$6.0K


Acquisition Cost

$9.0K

Average Annual Price

$7.2K

$0$7.2K15 month payback period02468101214

Churn

Starred has an annual churn rate of 120.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-120.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

-20.00%

Team

Employees

Starred has 35 employees. They have 2 sales reps that carry a quota, an engineering team of 5 and a marketing team of 3.

201820192020-14.00%▼-27.00%▼
DistributionQty

Total Team Size

35

Engineers

5 (14%)

Sales

2 (6%)

Marketing

3 (9%)

CEO/Founder

Lars van

SaaS Founder with a passion for Employee Engagement. Ex-Google Sales Manager focused to make feedback better for everyone. Living in Amsterdam, father of two daughters.


CEO Q&A

What's your age?

36

Favorite online tool?

Chargebee

Favorite book?

Hard thing about hard things

Favorite CEO?

Jason Lempkin

Advice for 20 year old self

Focus.


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Frequently Asked Questions about Starred

When was Starred founded?

Starred was founded in 2013.


Who is the CEO of Starred?

The CEO of Starred is Lars van


How many employees does Starred have?

Starred has 35 employees.

How much revenue does Starred generate?

Starred generates $2.0M in revenue.


How much funding does Starred have?

Starred has raised $750.0K.


Where is Starred headquarters?

Starred is headquartered at 542 Singel AmsterdamNoord-HollandNetherlands

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