Founder Interview Video
How Swag.com Grew from $7M to $33M in Revenue Before Being Acquired by Custom Ink (Interview with Co-Founder and CEO Jeremy Parker)
Chapters
- 0:00Introduction and What Makes Swag Worth Keeping
- 1:35Revenue, Customer Count, and Growth Since Launch
- 1:51SKU Count and Product Strategy
- 2:142021 Customer Count and Doubling Goals
- 3:11Total Team and Engineering Headcount
- 6:14Funding Story and Capital Efficiency
- 8:00Co-Founder Equity Split and Early Days
- 8:50Acquiring the Swag.com Domain for $200,000
- 10:26The $700K Round and Building Remote Distribution
- 11:33Gross Margin and Unit Economics
- 12:22Pandemic Impact on Monthly Sales
- 13:16Custom Ink Acquisition: How the Deal Happened
- 15:41Post-Acquisition Motivation and Stock in Custom Ink
- 16:39Famous Five: Lessons Learned and Advice for Founders