The closest alternatives to The Bot Platform are Chatfuel, Botsify and Manychat. The Bot Platform generates $2.9M in revenue with 21 employees. Every one of the 6 alternatives below is compared with The Bot Platform on revenue, funding, customers, team size and founding year.
The Bot Platform is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  The Bot PlatformThis company |  Chatfuel |  Botsify |  Manychat |  Intercom |  Landbot |  Crisp Chat |
|---|---|---|---|---|---|---|---|
| Revenue | $2.9M | $3.8M | $269K | $34.6M | $400M | $7.3M | $1.4M |
| Valuation | $4M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $300K | Not disclosed | Not disclosed | $163.1M | $241.9M | $10.2M | Not disclosed |
| Customers | 35 | 100M | 260 | 1M | 30K | 2.2K | 200K |
| Team size | 21 | 47 | 19 | 547 | 1.5K | 73 | 15 |
| Founded | 2016 | 2015 | 2016 | 2015 | 2011 | 2017 | Not disclosed |
| HQ | London, United Kingdom | United States | Pakistan | United States | United States | Spain | France |
United States · Bot Platforms Software
Chatfuel is an AI-native operating system for private healthcare and wellness SMBs. It helps service teams shift from manual engagement to scalable revenue growth by reimagining the entire sales cycle. Official Partner…
Pakistan · Bot Platforms Software
Build intelligent virtual assistants for your websites, facebook pages, and messaging apps. Attract your customers by automating your chat and providing real time assistant. Help your customers to generate qualified…
United States · Bot Platforms Software
ManyChat is owned by a privately held company called ManyChat, Inc. ManyChat provides a chatbot platform that allows businesses to automate their customer communication on popular messaging apps like Facebook Messenger…
United States · Bot Platforms Software
A platform to provide a seamless customer experience across AI and human support, delivering increased customer satisfaction while reducing costs.
Spain · Bot Platforms Software
Landbot is a simple tool to build conversational websites and improve lead conversion rate.
France · Bot Platforms Software
Developer of a customer communication software designed to assist in customer engagement. The company's software provides various communication applications, chatbots, videos, notes and pre-programmed responses…
The Bot Platform operates in the no-code enterprise bot and workflow automation space, connecting to platforms including Microsoft Teams and Workplace from Facebook. Gibby did not name any direct software competitors by name during the interview.
Gibby referenced Microsoft Teams as a distribution channel rather than a competitor, noting the platform's more than 250 million monthly active users as a market opportunity. He also referenced Workplace from Facebook as a key early channel partner. No competitor revenue figures, valuations, or customer counts were cited by Gibby in the interview.
The Bot Platform ranks #35 of 194 Bot Platforms Software companies by annual revenue, putting it in the top 18% of the market.
The Bot Platform launched in 2016 as a Facebook Messenger bot builder for brands and entertainment clients, then pivoted roughly a year later to focus on internal enterprise tooling after concluding that automation benefits would be far greater when applied internally rather than externally. The pivot was tested as a side experiment before being fully committed to.
“We actually thought that the benefits of automation for our clients, even though they were getting huge benefits from the tools they were building, we actually thought that the benefits would be far better to be used internally rather than externally.”
In the early years, The Bot Platform generated professional services revenue from short-term messenger bot campaigns for brands and ad agencies, and used that income to fund internal development of its SaaS product. By the time of the 2021 interview, the company estimated it had done roughly $100,000 in consulting revenue in 2016.
“We were using our messenger business to fund our kind of internal enterprise business. So, we were doing a lot more service work.”
The Bot Platform's first customers came through channel promotion by Facebook, which was already a fan of the company's Messenger work and wanted to see bot automation applied to Workplace. Microsoft Teams was added as a channel partner only six to nine months before the September 2021 interview, making Workplace the dominant early customer source.
“I think at first it was probably channel promotion through those partners. So through Facebook, you know, they were a big fan of ours and what we were doing on Messenger and they were really interested to see if, you know, the benefits of bots and automation could also be applied to this workplace Facebook tool that they were building.”
The Bot Platform prices its annual license on a combination of the number of bots deployed and the number of employees regularly using them, with monthly fees ranging from $1,400 to upwards of $15,000 to $20,000 depending on company size. Professional services are offered on top of the license fee for customers who want the company to build initial bots on their behalf.
“Our pricing would probably be based on usage in terms of a mixture between how many bots they have and how many people within the company are regularly using those.”
As of September 2021, The Bot Platform reported monthly churn of 2.9% and net dollar retention of 118%, driven by usage-based upsells as customers expanded the number of bots and the employee populations interacting with them. One customer reported a 15.6 times ROI at the end of year one.
“Our monthly churn at the moment is 2.9%.”
About two and a half years before the 2021 interview, the founders considered raising outside capital but decided the time required for fundraising would be better spent growing the business and generating sales. The company had raised only $300,000 in a single round at a $4,000,000 valuation in 2018, described as friends, family, and small local investors.
“We actually decided that it might be much more valuable for us to spend that time that we would invest into raising to just invest into growing the business and trying to generate sales. And that's what we did and it worked out.”
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Jun 2018 | Funding round | $300K | $4M |
| Jun 2018 | Funding round | Not disclosed | $4M |
The Bot Platform Charges for Setup on Purpose. Here's the $2M Case for It
Latka told Tom Gibby that services revenue hits your valuation and VCs hate it. Gibby's answer explains how a company with £300,000 of outside money sells to the enterprise.
The closest alternatives to The Bot Platform are Chatfuel, Botsify and Manychat. This page compares each of them with The Bot Platform on revenue, funding, customers and team size.
Chatfuel is the closest alternative to The Bot Platform, generating $3.8M in revenue. Which alternative fits best depends on budget and company size, so compare all 6 alternatives above before choosing.
The Bot Platform generates $2.9M in revenue.
The Bot Platform has raised $300K in funding.
The Bot Platform has 35 customers.
No. Chatfuel generates $3.8M in revenue versus $2.9M at The Bot Platform.
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