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The Bot Platformrevenue, acquisition & funding

Bot Platforms Software9 Appold Street, London, England, United KingdomFounded 2016

The Bot Platform was acquired by Flip GmbH.

The Bot Platform is a no-code enterprise software company founded in 2016 that enables organizations to build bots, digital assistants, and automated workflows on internal communication platforms including Microsoft Teams and Workplace from Facebook.

thebotplatform.comLinkedInUpdated Nov 2, 2026
Annual revenue
$2.9M
Oct 2024EST
Owner
Flip GmbH
Date not on record
Total raised
$300K
1 round
Employees
21
Oct 2024

The Bot Platform revenue

The Bot Platform's last reported revenue was $2M in September 2021 (Tom Gibby on camera). GetLatka estimates it at about $2.9M a year (October 2024).

$0
$1M
$2M
$100K
–
$840K
$2M
$1.3M
$1.6M
$2.9M
20162017–1920202021202220232024
ReportedEstimateEvery reading has its own bar
All 6 revenue readings, with sources
As ofRevenueSource
2016$100KTom Gibby on cameraWatch at 6:39
Sep 2020$840KTom Gibby on cameraWatch at 4:58
Sep 2021$2MTom Gibby on cameraWatch at 3:49
Nov 2022$1.3M–
Nov 2023$1.6MESTGetLatka estimate
Oct 2024$2.9MESTGetLatka estimate

– source not recorded

Who owns The Bot Platform

Flip GmbH owns The Bot Platform. The date and price of the deal are not on record.

The Bot Platform funding rounds & investors

The Bot Platform has raised $300K in one round, in June 2018.

DateRoundRaisedValuation
Jun 2018Funding round$300K$4M
Total raised$300K

Interviews with Tom Gibby

Nathan Latka has interviewed The Bot Platform once, speaking with Tom Gibby. Each figure links to the second it was said.

Watch: How The Bot Platform Reached Just Under $2M Annual Revenue and 35 Enterprise Customers on £300,000 Raised (Interview with Co-Founder Tom Gibby)

September 2021 · Tom Gibby, Co-Founder and CMO

How The Bot Platform Reached Just Under $2M Annual Revenue and 35 Enterprise Customers on £300,000 Raised (Interview with Co-Founder Tom Gibby)

Read the interviewWatch

Growth tactics they described: App ExchangesWatch at 3:04Partner Co-MarketingWatch at 3:04

What they said

  • Equity Shared With All Employees, 15% Unallocated for Future Hires

    “All of our employees have some equity as well, but yeah, we haven't given a huge portion of equity away to any investors or anything.” — Tom Gibby

  • Original Facebook Messenger Launch Partner Enabled Fast Pivot

    “Because we were already a messenger partner, we could actually kind of plug our software directly into workplace without actually having to rebuild too much of it.” — Tom Gibby

  • Usage-Based Pricing Tied to Bots and Active Users

    “Our pricing would probably be based on usage in terms of a mixture between how many bots they have and how many people within the company are regularly using those.” — Tom Gibby

  • Pivot from Consumer Bots to Enterprise Internal Tools

    “We actually thought that the benefits of automation for our clients, even though they were getting huge benefits from the tools they were building, we actually thought that the benefits would be far better to be used internally rather than externally.” — Tom Gibby
4 more quotes

  • 118% Net Dollar Retention With 2.9% Monthly Churn

    “Our monthly churn at the moment is 2.9%.” — Tom Gibby

  • Early Services Revenue Funded SaaS Platform Development

    “We were using our messenger business to fund our kind of internal enterprise business. So, we were doing a lot more service work.” — Tom Gibby

  • Facebook and Microsoft Teams as Early Channel Partners

    “I think at first it was probably channel promotion through those partners. So through Facebook, you know, they were a big fan of ours and what we were doing on Messenger and they were really interested to see if, you know, the benefits of bots and automation could also be applied to this workplace Facebook tool that they were building.” — Tom Gibby

  • Chose Sales Growth Over Fundraising Time Investment

    “We actually decided that it might be much more valuable for us to spend that time that we would invest into raising to just invest into growing the business and trying to generate sales. And that's what we did and it worked out.” — Tom Gibby

The Bot Platform competitors

The Bot Platform competes most directly with Intercom, Manychat, Landbot, Chatfuel and 2 others.

CompanyRevenueFundingEmployeesCustomersFounded
Intercom$400M$240.8M1,50030K2011
Manychat$34.6M$163.1M5471M2015
Landbot$7.3M$10.2M732.2K2017
Chatfuel$3.8M–47100M2015
The Bot Platform$2.9M$300K21352016
Crisp Chat$1.4M–15200K–
Botsify$269K–192602016

The Bot Platform CEO, founders & employees

Syd Lawrence founded The Bot Platform in 2016 with Tom Gibby and led it as CEO. The Bot Platform had 21 employees (October 2024, LinkedIn).

0
10
20
13
16
17
21
21
20202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 9 headcount readings, with sources
As ofEmployeesSource
Oct 202421LinkedIn
Nov 202321–
Jul 202321–
Jul 202316–
202320–
Nov 202217–
202217–
Sep 202116Tom Gibby on cameraWatch at 9:59
Nov 202013–

The Bot Platform FAQ

What was The Bot Platform's revenue?

GetLatka estimates The Bot Platform's revenue at about $2.9M a year (October 2024). The last reported figure was $2M in September 2021, as Tom Gibby said on camera.

Who owns The Bot Platform?

Flip GmbH owns The Bot Platform.

How much funding has The Bot Platform raised?

The Bot Platform raised $300K in one funding round before Flip GmbH bought it, in June 2018.

How many employees does The Bot Platform have?

The Bot Platform had 21 employees in October 2024, according to LinkedIn.

Who founded The Bot Platform?

Tom Gibby and Syd Lawrence founded The Bot Platform in 2016.

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How this page is sourced

18 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Nov 2, 2026Data disclaimerReport a correctionClaim this profile