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The Iconic is an Australian online fashion and sports retailer that operates the website theiconic.com.au. The company was founded in 2011 and is headquartered in Sydney, Australia. The Iconic offers a wide range of clothing, shoes, and accessories from over 1,000 local and international brands, including Nike, Adidas, and Calvin Klein. The company has a strong focus on customer experience, offering free and fast delivery, easy returns, and a dedicated customer service team. The Iconic has become one of Australia's largest and most popular online retailers, with over 7 million website visits per month and a presence in New Zealand and Singapore. The company has received numerous awards for its innovative approach to e-commerce and its commitment to sustainability and social responsibility.
Last updated
In 2024, THE ICONIC's revenue reached $625M. The company previously reported $587.6M in 2023. Since its launch in 2011, THE ICONIC has shown consistent revenue growth.
THE ICONIC has not publicly disclosed its valuation. The company has raised $44M in total funding to date.
THE ICONIC has raised $44M in total funding across 2 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Funding round | $18M | - | - | |
| 2013 | Funding round | $26M | - | - |
CEO
Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%.
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| What's your age? | - |
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We do not have customer count information for THE ICONIC yet.
THE ICONIC employs approximately 972 people as of 2026, down from 987 in 2023, including 2 sales reps that carry a quota. It serves 150M customers that rely on its solutions.
THE ICONIC generates an estimated $625M in annual revenue.
THE ICONIC was founded by Erica Berchtold.
The CEO of THE ICONIC is Erica Berchtold.
THE ICONIC raised $44M across 2 rounds.
THE ICONIC has 972 employees.
THE ICONIC is headquartered in Sydney, New South Wales, Australia.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$625M(Est.)
Funding
$44M
Team
972
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | THE ICONIC Hit $625m revenue in October 2024 | Estimated |
| 2023 | THE ICONIC Hit $587.6m revenue in December 2023 | Estimated |
| 2022 | THE ICONIC Hit $521m revenue in December 2022 | ragtrader.com.au |
| 2018 | THE ICONIC Hit $370.5m revenue in December 2018 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 972 employees (October 2024) | |
| 2023 | Reached 987 employees (December 2023) | |
| 2022 | Reached 1.1K employees (December 2022) | |
| 2021 | Reached 735 employees (April 2021) |
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