THE ICONIC logo
Founded 2011

THE ICONIC

2018 Revenue

$370.5M

YOY

Funding

$44.0M

Overview

About THE ICONIC

Operator of an online fashion platform created to sell clothing and accessories for men, women and children. The company's online fashion platform stocks fashion clothing and luxury goods, enabling shoppers to find apparel and fashion items.

Monthly Revenue

$30.9M

Total Expenses

$30.9M

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

SydneyNew South WalesAustralia

THE ICONIC Revenue vs Funding

$Funding$Revenue

THE ICONIC Revenue

In 2018, THE ICONIC revenue run rate hit $370.5M in revenue.

$370.5M

THE ICONIC Valuation and Funding History

THE ICONIC has raised a total of $44.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
05/21/2019$18.0M
07/10/2013$26.0M

Customers

THE ICONIC has 150M customers.

Lifetime Months

×
Monthly ARPU

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$0$0.0024681012

Churn

THE ICONIC has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

THE ICONIC has 735 employees. They have 2 sales reps that carry a quota They have an engineering team of 3. and a marketing team of 2.

2021
DistributionQty

Total Team Size

735

Engineers

3 (0%)

Sales

2 (0%)

Marketing

2 (0%)

CEO/Founder

Erica Berchtold

Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%.


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about THE ICONIC

When was THE ICONIC founded?

THE ICONIC was founded in 2011.


Who is the CEO of THE ICONIC?

The CEO of THE ICONIC is Erica Berchtold


How many employees does THE ICONIC have?

THE ICONIC has 735 employees.

How much revenue does THE ICONIC generate?

THE ICONIC generates $370.5M in revenue.


How much funding does THE ICONIC have?

THE ICONIC has raised $44.0M.


Where is THE ICONIC headquarters?

THE ICONIC is headquartered at SydneyNew South WalesAustralia

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