THE ICONICrevenue & funding
Sydney, New South Wales, AustraliaFounded 2011CEO Erica Berchtold
The Iconic is an Australian online fashion and sports retailer that operates the website theiconic.com.au. The company was founded in 2011 and is headquartered in Sydney, Australia.
THE ICONIC revenue
THE ICONIC's annual revenue was $521M in December 2022 (ragtrader.com.au), the most recent reported figure.
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Dec 2018 | $370.5M | – |
| Dec 2022 | $521M | ragtrader.com.au |
| Dec 2023 | $587.6MEST. | GetLatka estimate |
| Oct 2024 | $625MEST. | GetLatka estimate |
– source not recorded
THE ICONIC funding rounds & investors
THE ICONIC has raised $44M across two rounds since 2013. The latest was a $18M funding round in May 2019.
| Date | Round | Raised |
|---|---|---|
| May 2019 | Funding round | $18M |
| Jul 2013 | Funding round | $26M |
| Total raised | $44M |
THE ICONIC CEO, founders & employees
Erica Berchtold founded THE ICONIC in 2011 and runs it as CEO. THE ICONIC had 972 employees (October 2024, LinkedIn).
- Erica BerchtoldFounder & CEO
All 4 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 972 | |
| Dec 2023 | 987 | |
| Dec 2022 | 1,050 | |
| Apr 2021 | 735 | – |
THE ICONIC FAQ
What is THE ICONIC's revenue?
THE ICONIC's annual revenue was $521M in December 2022, according to ragtrader.com.au. No later figure has been reported.
How much funding has THE ICONIC raised?
THE ICONIC has raised $44M across two funding rounds. The latest was a $18M funding round in May 2019.
How many employees does THE ICONIC have?
THE ICONIC had 972 employees in October 2024, according to LinkedIn.
Who is the CEO of THE ICONIC?
Erica Berchtold is the CEO of THE ICONIC and founded the company in 2011.
Who founded THE ICONIC?
Erica Berchtold founded THE ICONIC in 2011.
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How this page is sourced
4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profileRun THE ICONIC? Join the podcast