THE ICONIC
2024 Revenue
$625M
Customers
150M
Funding
$44M
YOY
6.4%
Avg ACV
$4
Team
972
Founded
2011
How THE ICONIC CEO Erica Berchtold grew THE ICONIC to $625M revenue and 150M customers in 2024.
The Iconic is an Australian online fashion and sports retailer that operates the website theiconic.com.au. The company was founded in 2011 and is headquartered in Sydney, Australia. The Iconic offers a wide range of clothing, shoes, and accessories from over 1,000 local and international brands, including Nike, Adidas, and Calvin Klein. The company has a strong focus on customer experience, offering free and fast delivery, easy returns, and a dedicated customer service team. The Iconic has become one of Australia's largest and most popular online retailers, with over 7 million website visits per month and a presence in New Zealand and Singapore. The company has received numerous awards for its innovative approach to e-commerce and its commitment to sustainability and social responsibility.
Last updated
THE ICONIC Revenue
In 2024, THE ICONIC's revenue reached $625M. The company previously reported $587.6M in 2023. Since its launch in 2011, THE ICONIC has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | THE ICONIC Hit $625m revenue in October 2024 |
| 2023 | THE ICONIC Hit $587.6m revenue in December 2023 |
| 2022 | THE ICONIC Hit $521m revenue in December 2022Source |
| 2018 | THE ICONIC Hit $370.5m revenue in December 2018 |
| 2011 | Launched with $0 revenue |
THE ICONIC Valuation, Funding Rounds
THE ICONIC has not publicly disclosed its valuation. The company has raised $44M in total funding to date.
THE ICONIC has raised $44M in total funding across 2 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2019 | Funding round | $18M | - | - |
| 2013 | Funding round | $26M | - | - |
THE ICONIC Employees & Team Size
THE ICONIC employs approximately 972 people as of 2026, down from 987 in 2023.
THE ICONIC has 972 total employees in different roles and functions and 2 sales reps that carry a quota. They have 150M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 972 employees (October 2024) |
| 2023 | Reached 987 employees (December 2023) |
| 2022 | Reached 1.1K employees (December 2022) |
| 2021 | Reached 735 employees (April 2021) |
Founder / CEO
Erica Berchtold
Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
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LockedFrequently Asked Questions about THE ICONIC
What is THE ICONIC's revenue?
THE ICONIC generates $625M in revenue.
Who founded THE ICONIC?
THE ICONIC was founded by Erica Berchtold.
Who is the CEO of THE ICONIC?
The CEO of THE ICONIC is Erica Berchtold.
How much funding does THE ICONIC have?
THE ICONIC raised $44M.
How many employees does THE ICONIC have?
THE ICONIC has 972 employees.
Where is THE ICONIC headquarters?
THE ICONIC is headquartered in Sydney, New South Wales, Australia.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .