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THE ICONIC revenue is $370.5 million

THE ICONIC team size is 735 employees


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THE ICONIC

- Sydney, New South Wales, Australia

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How THE ICONIC hit $370.5M Revenue with 150M customers in 2022.

Operator of an online fashion platform created to sell clothing and accessories for men, women and children. The company's online fashion platform stocks fashion clothing and luxury goods, enabling shoppers to find apparel and fashion items.

Founded

2011

Founded

Revenue

$370.5M

2022 Revenue

YOY
-----

YOY

Funding

$44M

Funding


THE ICONIC Revenue

In 2022, THE ICONIC revenue run rate hit $370.5M in revenue.

  • 2018

    THE ICONIC hit $370.5M in revenue in 2018

  • 2011

    THE ICONIC launched in 2011 with $0 revenue

$370.5M

THE ICONIC Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2019

    THE ICONIC raised a of $18M

  • 2013

    THE ICONIC raised a of $26M

FUNDING DATEROUNDAMOUNTVALUATION
05/21/2019 $18M
07/10/2013 $26M

Team

THE ICONIC has 735 total employees and 2 sales reps that carry a quota. They have 150000000 customers an engineering team of 3 and a marketing team of 2

2021
DISTRIBUTIONQTY
Total team size
735
Engineer
3(0%)
Sales
2(0%)
Marketing
2(0%)

CEO/Founder

Erica Berchtold

Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%.

Q&A

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Customers

THE ICONIC has 150M customers.

Lifetime Months

-

x

Monthly ARPU

-

=

Lifetime Dollar

-

Acquisition Cost

-

Average Annual Price

-

$0$0024681012
$0$0024681012

Churn

THE ICONIC has an annual churn rate of 0.00%.

-100-500%50100

Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%


About THE ICONIC

Monthly Revenue

$30.9M

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


THE ICONIC Board of Directors

NamePosition

THE ICONIC Executives

NamePosition
Erica Berchtold CEO

THE ICONIC Employees

NamePosition
Erica Berchtold CEO

Frequently Asked Questions about THE ICONIC

When was THE ICONIC founded?

THE ICONIC was founded in 2011.

How much revenue does THE ICONIC generate?

THE ICONIC generates $370.5M in revenue.

Who is the CEO of THE ICONIC?

The CEO of THE ICONIC is Erica Berchtold.

How much funding does THE ICONIC have?

THE ICONIC was raised $44M.

How many employees does THE ICONIC have?

THE ICONIC has raised 735 employees.

Where is THE ICONIC headquarters?

THE ICONIC headquater is at Australia