THE ICONIC revenue hit $587.6M in 2024

THE ICONIC generates revenue from 150000000 customers

THE ICONIC

Sydney, New South Wales, Australia

About Company RevenueFundingTeamFounder/CEOCustomersCEO Net Worth

How THE ICONIC hit $587.6M revenue and 150M customers in 2023.

The Iconic is an Australian online fashion and sports retailer that operates the website theiconic.com.au. The company was founded in 2011 and is headquartered in Sydney, Australia. The Iconic offers a wide range of clothing, shoes, and accessories from over 1,000 local and international brands, including Nike, Adidas, and Calvin Klein. The company has a strong focus on customer experience, offering free and fast delivery, easy returns, and a dedicated customer service team. The Iconic has become one of Australia's largest and most popular online retailers, with over 7 million website visits per month and a presence in New Zealand and Singapore. The company has received numerous awards for its innovative approach to e-commerce and its commitment to sustainability and social responsibility.

Founded

2011

Founded

Revenue

$587.6M

2023 Revenue

YOY

12.78%

YOY

Funding

$44M

Funding

THE ICONIC Revenue

In 2023, THE ICONIC revenue run rate hit $587.6M in revenue.

  • 2023

    THE ICONIC hit $587.6M in revenue in 2023

  • 2022

    THE ICONIC hit $521M in revenue in 2022

  • 2018

    THE ICONIC hit $370.5M in revenue in 2018

  • 2011

    THE ICONIC launched in 2011 with $0 revenue

THE ICONIC Funding History

  • 2019

    THE ICONIC raised a of in May, 2019

  • 2013

    THE ICONIC raised a of in July, 2013

FUNDING DATE ROUND AMOUNT VALUATION
May, 21 2019
July, 10 2013

Team

THE ICONIC has 987 total employees and 2 sales reps that carry a quota. They have 150,000,000 customers an engineering team of 3 and a marketing team of 2.

DISTRIBUTION QTY
Total team size 987
Engineer 3 (0%)
Sales 2 (0%)
Marketing 2 (0%)

Founder / CEO

Erica Berchtold

Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%.

Q&A

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Customers

Churn

THE ICONIC Executives

Name Position Working Email Personal Email
Erica Berchtold CEO [email protected] -

THE ICONIC Employees

Name Position Working Email Personal Email
Erica Berchtold CEO [email protected] -

Frequently Asked Questions about THE ICONIC

  • When was THE ICONIC founded?

    THE ICONIC was founded in 2011.

  • How much revenue does THE ICONIC generate?

    THE ICONIC generates $587.6M in revenue.

  • Who is the CEO of THE ICONIC

    The CEO of THE ICONIC is Erica Berchtold.

  • How much funding does THE ICONIC have?

    THE ICONIC raised $44M.

  • How many employees does THE ICONIC have?

    THE ICONIC has 987 employees.

  • Where is THE ICONIC headquarters?

    THE ICONIC is headquartered at Sydney, New South Wales, Australia

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