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Valuation · 2023

$75M

2024 Revenue

$5.4M(Est.)

Customers

1K

Funding

$16M

Avg ACV

$5.4K

Team

36

Founded

2011

THG Energy Solutions Revenue, Valuation & Funding (2024)

THG Energy Solutions generated an estimated $5.4M in annual revenue in 2024. Source: GetLatka estimate

THG Energy Solutions is a Tulsa-based software-as-a-service company founded in 2011 that helps commercial and industrial organizations manage utility data, track greenhouse gas emissions, and improve energy efficiency. The platform aggregates electricity, natural gas, water, waste, and recycling accounts into a single auditable data environment, serving customers such as school districts, hospital networks, banks, and manufacturers across all 50 U.S. states and 20 countries.

The company charges $5 per utility meter per month and had approximately 20,000 active meters billed as of early 2023, with access to a broader universe of roughly 300,000 accounts it has not yet fully deployed. Daniel Frey, who brings 35 years of experience in energy marketing and trading, leads the business and distributes the platform through 35 channel partners that private-label the solution for their own commercial customer portfolios.

THG Energy closed 2022 with approximately $2 million in annual recurring revenue and was tracking toward $4 million ARR by year-end 2023, growing at roughly $500,000 of ARR per quarter. The company raised a $10 million seed round in 2019 from the George Kaiser Family Foundation and was actively seeking an additional $6 million at a target valuation of approximately $75 million at the time of the interview.

Last updated

THG Energy Solutions Revenue

THG Energy Solutions generated an estimated $5.4M in annual revenue in 2024.

THG Energy Solutions reported approximately $2 million in annual recurring revenue for full-year 2022, up from roughly $900,000 the prior year, representing growth of more than 100 percent year over year on a recurring basis. By the first quarter of 2023, the company was generating approximately $200,000 per month in recurring revenue, compared with roughly $125,000 per month a year earlier.

THG Energy Solutions Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1.3M$2.5M$3.8M$5M$6.3M20112013201520172019202120232024$0$2M$5.4MSource: GetLatka.com
YearMilestoneSource
2024THG Energy Solutions Hit $5.4m revenue in October 2024Estimated
2023THG Energy Solutions revenue in 2023: $2.4mInterview13:51[1]
2022THG Energy Solutions revenue in 2022: $2mInterview13:07[2]
2021THG Energy Solutions Hit $2.1m revenue in November 2021Not recorded
2011Launched with $0 revenue

Frey told Latka that the business was adding approximately $500,000 of ARR per quarter in 2023 and expected to reach $4 million in ARR by year-end 2023. He described overall revenue growth for 2023 as stronger than 70 percent. The company has two revenue streams: the core SaaS platform billed at $5 per active utility meter per month, and a second product covering device integration and demand response, which Frey described as contributing a similar but slightly smaller monthly amount. Combined, those two streams produced the approximately $200,000 monthly run rate as of early 2023.

Looking forward, Frey identified $5 million in ARR as the threshold that would fully justify the investment case.

THG Energy Solutions Valuation, Funding Rounds

THG Energy Solutions reached a $75M valuation in 2023, set during its Raising Now round.

THG Energy Solutions has raised $16M in total funding across 2 rounds, most recently a $6M Raising Now round in 2023.

THG Energy Solutions Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$20M$4M$40M$8M$60M$12M$80M$16M$100M$20M2011201320152017201920212023$75MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2023Raising Now$6M$75M8%Not recorded
2019Seed$10M$50M20%Interview15:58[1]

Founder / CEO

Daniel Frey

Former Managing Member

Daniel Frey is the CEO of THG Energy Solutions, as confirmed by the company roster. He brings 35 years of experience in energy marketing and trading, including building and acquiring energy marketing companies prior to THG. Frey is based in Tulsa and was 62 years old at the time of the March 2023 interview.

Frey described THG's go-to-market approach as built on deep energy industry relationships, with more than 35 channel partners that private-label the SaaS platform to expand their own service offerings into sustainability reporting and energy management. His prior background in energy supply and trading informed the company's channel-partner distribution model, which targets energy suppliers and consultants that already hold portfolios of commercial and industrial customers.

Net worth was not discussed in the interview. A GetLatka estimate based on the implied 15 to 20 percent founder ownership at a $75 million target valuation would suggest a stake valued at roughly $11 million to $15 million, but ownership dilution, vesting, and current cap table details were not disclosed, so no confident figure can be stated.

Customers

THG Energy Solutions had approximately 1,000 active paying customers as of early 2023, with 20,000 active utility meters billed at $5 per meter per month. The average active customer therefore had roughly 20 active meters under management, though Frey noted the company has access to a much broader base: the platform tracks or has visibility into approximately 300,000 utility accounts across more than 10,000 customer relationships, leaving an addressable but not yet fully deployed opportunity of 250,000 to 300,000 additional accounts.

The company prices its core SaaS platform at $5 per utility meter per month. At 30 meters per customer, the average customer would pay approximately $150 per month, or $1,800 per year, for the base platform. Frey confirmed the $5 per meter per month figure and the 30-meter average across the broader account universe. The platform covers electricity, natural gas, water, waste, and recycling accounts, and additional services around advanced energy management and demand response are available beyond the base tier. A free tier was not mentioned in the interview.

THG Energy Solutions serves 1K customers.

THG Energy Solutions Business Model

THG Energy Solutions generates revenue through two recurring streams. The first is the core SaaS platform, billed at $5 per active utility meter per month, which produced approximately $100,000 per month as of early 2023 based on 20,000 active meters. The second stream covers device integration and advanced energy management, including demand response products, which Frey described as contributing a similar but slightly smaller monthly amount, bringing the combined recurring run rate to approximately $200,000 per month in the first quarter of 2023.

The company distributes its platform primarily through 35 channel partners, which are energy suppliers and consultants that private-label the solution and bring their existing commercial customer portfolios to the platform. Frey described this as a value-added reseller model that allows channel partners to expand their revenue and deepen client relationships while THG Energy gains access to large pools of pre-existing utility account data.

Frey confirmed the company was not yet profitable as of March 2023, with a burn rate of approximately $100,000 per month, which he said was being reduced as revenue growth accelerated. He said profitability was visible within the next year. The company's capital partner, the George Kaiser Family Foundation, has continued to provide support beyond the initial seed round. Gross margin, churn, LTV, CAC, and net revenue retention were not discussed in the interview. The ARPU on active meters is $5 per meter per month, and with an average of 30 meters per account across the broader universe, the implied account-level ARPU is approximately $150 per month, though the active customer base currently averages closer to 20 meters per account based on 20,000 meters across roughly 1,000 paying customers.

THG Energy Solutions Employees & Team Size

THG Energy Solutions had 30 full-time employees as of the March 2023 interview. Twenty of those employees are based in Tulsa and focus on data management. The remaining approximately eight employees are based in Austin and concentrate on engineering, including integration of smart meter data and distributed energy resources.

THG Energy Solutions employs approximately 36 people as of 2026, up from 30 in 2023, including 6 sales reps that carry a quota. It serves 1K customers that rely on its solutions.

THG Energy Solutions Team GrowthReported headcount over time02505007501,0001,25020112013201520172019202120232024003636Source: GetLatka.com
YearMilestoneSource
2024Reached 36 employees (October 2024)Not recorded
2023Reached 30 employees (November 2023)Not recorded
2023Reached 30 employees (March 2023)Not recorded
2022Reached 34 employees (November 2022)Not recorded
2022Reached 34 employees (June 2022)Not recorded
2021Reached 969 employees (November 2021)Not recorded
2020Reached 607 employees (November 2020)Not recorded

Frequently Asked Questions about THG Energy Solutions

What is THG Energy Solutions's revenue?

As of 2024, THG Energy Solutions generated an estimated $5.4M in annual revenue.

What is THG Energy Solutions's valuation?

As of 2023, THG Energy Solutions was valued at $75M.

Who founded THG Energy Solutions?

THG Energy Solutions was founded by Daniel Frey.

When was THG Energy Solutions founded?

THG Energy Solutions was founded in 2011.

How much funding does THG Energy Solutions have?

THG Energy Solutions raised $16M across 2 rounds.

How many employees does THG Energy Solutions have?

As of 2024, THG Energy Solutions had 36 employees.

Where is THG Energy Solutions headquartered?

THG Energy Solutions is headquartered in Austin, Texas, United States.

Compare THG Energy Solutions to the industry

THG Energy Solutions operates across multiple industries. Browse revenue, funding, and growth data for THG Energy Solutions in each sector below.

Full Interview Transcripts

$4m ARR, Hospitals pay $5 Per Utility Meter To Measure Gas EmissionsMar 7, 2023

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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