TicketingHub
London, London, United Kingdom
2024 Revenue
$851.1K(Est.)
Customers · 2022
250(Est.)
Team
7
Cash Flow · 2022
$10K
Founded
2012
TicketingHub Revenue (2024)
TicketingHub generated an estimated $851.1K in annual revenue in 2024. Source: GetLatka estimate
TicketingHub is a cloud-based reservation and ticketing software platform built for the tours and activities industry. Founded in 2012 and headquartered in the United Kingdom, the company operates as a bootstrapped SaaS business, charging operators a percentage of gross merchandise volume processed through its system. As of late 2022, TicketingHub serves approximately 250 customers and generates roughly $600,000 in annualized revenue.
The company counts Immersive Gamebox, a VR experience operator with 15 worldwide locations, and Secret Food Tours, the largest food tour operator in the world with presence in 67 cities, among its enterprise clients. Carl Pihl, the sole founder and CEO, owns 100% of the business after buying out a co-founder for 15,000 pounds in October 2019.
TicketingHub reached profitability on a bootstrapped basis, reporting approximately $90,000 in net profit over the six months preceding the November 2022 interview, or roughly $10,000 per month in cash flow. Pihl has stated he intends to remain bootstrapped until the business reaches $1 million to $1.5 million in annual recurring revenue before considering outside capital.
Last updated
TicketingHub Revenue
TicketingHub generated an estimated $851.1K in annual revenue in 2024.
TicketingHub generated approximately $600,000 in annualized revenue as of November 2022, based on a run rate of roughly $50,000 per month. Pihl confirmed the monthly figure directly: with approximately 250 customers each paying an average of $200 per month, the math produces about $50,000 in monthly revenue.
One year prior, in late 2021, the business was generating approximately $200,000 on an annualized basis, or about $15,000 to $17,000 per month, as the company was emerging from the COVID-19 pandemic. That represents growth of roughly 200% year over year in annualized run rate terms between late 2021 and late 2022.
Pihl himself cited a personal target of $1 million to $1.5 million in ARR as the threshold at which he would consider raising outside capital.
Founder / CEO
Carl Pihl
CEO
Carl Pihl is the founder and CEO of TicketingHub. As of the November 2022 interview, he was 39 years old. Pihl owns 100% of the company's equity.
Pihl's entrepreneurial history predates TicketingHub by more than a decade. During high school, he promoted nightclub events in Paris. While studying engineering at King's College London, he founded an entrepreneur society and launched a bespoke accessories brand called Monte Napoleon. He later built Lost in London, a social platform for language schools that sold events, nightclub access, tours, and activities, and also organized international student social programs for universities including SOAS and King's College.
In approximately 2010, Pihl acquired a company called Mini Cards, an advertising display business with access to hotels and hostels, for roughly 15,000 to 20,000 pounds. The acquisition was intended to extend Lost in London's distribution into hotel concierge channels, but operational problems, including students photocopying tickets that venues were not scanning, nearly sank the business. That experience led directly to the founding of TicketingHub in 2012. A co-founder who held 50% of the equity later started a competing business, allegedly hacked TicketingHub's platform, and attempted to poach clients. Pihl bought out that co-founder's 50% stake in October 2019 for 15,000 pounds, regaining full ownership without signing a non-disclosure agreement. Pihl's net worth was not discussed in the interview.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 42 |
Customers
TicketingHub served approximately 250 customers as of November 2022, with Pihl noting the count was between 250 and 300. The company's client base spans small operators processing as few as five to ten ticket sales per month up to large enterprise accounts processing millions of tickets.
Named enterprise clients include Secret Food Tours, which Pihl described as the largest food tour operator in the world, operating in 67 cities, and Immersive Gamebox, which Pihl described as the largest VR company in the world, operating in 15 locations worldwide with three additional locations opening. The average customer pays approximately $200 per month, which at a 3% fee implies average gross merchandise volume of roughly $7,000 per customer per month.
TicketingHub's pricing is percentage-based, set at 3% of GMV for standard accounts. Enterprise clients receive negotiated discounts, with Pihl citing approximately 1.5% as the lowest tier offered. Some customers prefer a flat monthly fee, which is calculated on the same percentage basis. There is no setup fee charged to customers. By contrast, a third-party ticketing provider Pihl encountered before building his own system charged a 20,000 pound setup fee and required a minimum of 200,000 tickets per year, a threshold that drove him to build TicketingHub instead.
TicketingHub serves 250 customers.
TicketingHub Business Model
TicketingHub earns revenue as a percentage of gross merchandise volume processed through its platform. The standard rate is 3%, with enterprise clients negotiating rates as low as approximately 1.5%. Some customers opt for a flat monthly fee calculated on the same percentage basis. There are no setup fees.
The average customer generates approximately $200 per month in revenue for TicketingHub, implying average GMV per customer of roughly $7,000 per month. Across approximately 250 customers, that produces roughly $50,000 in monthly revenue, or $600,000 annualized.
The business is profitable on a bootstrapped basis. Pihl reported approximately $90,000 in net profit over the six months preceding the November 2022 interview, equating to roughly $10,000 per month in cash flow. The company had over $90,000 in the bank at the time of the interview. Pihl stated he intends to remain bootstrapped until reaching $1 million to $1.5 million in ARR, at which point he would consider raising outside capital. Gross margin, churn, LTV, CAC, and burn rate were not discussed in the interview. Pihl cited the global tours and activities market as a $254 billion opportunity.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2022)
250(Est.)
“Carl Pihl: So we have between two hundred and fifty and three hundred customers at the minute.”
Watch at 7:56Average revenue per user (2022)
$200(Est.)
“Nathan Latka: What would you say the average customer pays you per month? Carl Pihl: Average customer is around 200.”
Watch at 2:03Annual profit (2022)
$10,000(Est.)
“Nathan Latka: So you're profiting, like, 5 or $10,000 a month right now, something like that? Carl Pihl: Yeah. Something like that.”
Watch at 9:40TicketingHub Employees & Team Size
TicketingHub employed nine people as of November 2022, all on a full-time basis. Five of the nine team members are engineers. Pihl noted the engineering team is currently focused on refactoring the company's codebase, which has constrained near-term hiring of additional developers. Once that work is complete, he indicated the company plans to expand the engineering team.
TicketingHub employs approximately 7 people as of 2026, up from 6 in 2023. It serves 250 customers that rely on its solutions.
Frequently Asked Questions about TicketingHub
What is TicketingHub's revenue?
As of 2024, TicketingHub generated an estimated $851.1K in annual revenue.
Who founded TicketingHub?
TicketingHub was founded by Carl Pihl.
When was TicketingHub founded?
TicketingHub was founded in 2012.
Who is the CEO of TicketingHub?
The CEO of TicketingHub is Carl Pihl.
How many employees does TicketingHub have?
As of 2024, TicketingHub had 7 employees.
Where is TicketingHub headquartered?
TicketingHub is headquartered in London, London, United Kingdom.
Compare TicketingHub to the industry
TicketingHub operates across multiple industries. Browse revenue, funding, and growth data for TicketingHub in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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