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Trace is a company based in Burlington, VT. They provide supply chain tracking technology and services.
Last updated
In 2024, Trace's revenue reached $723.6K. The company previously reported $821.4K in 2023. Since its launch in 2018, Trace has shown consistent revenue growth.
Trace reached a $2.2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.2M | - |
CEO
A cannabis supply chain expert and experienced farm manager, Joshua founded Trace to address the trust & verification problems he experienced working in the industry as it transitioned into the legal market. Joshua is passionate about communicating complex ideas simply and effectively, and cohesive team building.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Trace yet.
Trace employs approximately 3 people as of 2026, down from 4 in 2023.
Trace generates an estimated $723.6K in annual revenue.
Trace was founded by Joshua Decatur.
The CEO of Trace is Joshua Decatur.
Trace raised $0.
Trace has 3 employees.
Trace is headquartered in Burlington, Vermont, United States.
Trace operates across multiple industries. Browse revenue, funding, and growth data for Trace in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.2M
2024 Revenue
$723.6K(Est.)
Funding
$0
Team
3
Founded
2018
| Year | Milestone | Source |
|---|---|---|
| 2024 | Trace Hit $723.6k revenue in October 2024 | Estimated |
| 2023 | Trace Hit $821.4k revenue in December 2023 | Estimated |
| 2021 | Trace Hit $684.5k revenue in April 2021 | |
| 2018 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 3 employees (October 2024) | |
| 2023 | Reached 4 employees (December 2023) | |
| 2022 | Reached 5 employees (December 2022) | |
| 2021 | Reached 4 employees (December 2021) | |
| 2021 | Reached 8 employees (April 2021) |
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