Adthena vs Tracer: Revenue, Funding & Team Size Compared
Adthena generates $26M in revenue; Tracer generates $19.6M. Adthena is 1.3× bigger than Tracer by revenue. The table below compares Adthena and Tracer on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  AdthenaThis company |  Tracer |
|---|---|---|
| Revenue | $26M | $19.6M |
| Valuation | $181.7M | Not disclosed |
| Funding raised | $23.3M | Not disclosed |
| Customers | 200 | Not disclosed |
| Team size | 133 | 178 |
| Founded | 2012 | 2011 |
| HQ | London, United Kingdom | Salt Lake City, United States |
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Adthena at a glance
Adthena generates $26M in revenue with 133 employees, headquartered in London, United Kingdom.
- Revenue
- $26M
- Valuation
- $181.7M
- Funding
- $23.3M
- Customers
- 200
- Team size
- 133
- Founded
- 2012
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Tracer at a glance
Tracer generates $19.6M in revenue with 178 employees, headquartered in Salt Lake City, United States.
- Revenue
- $19.6M
- Team size
- 178
- Founded
- 2011
Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth…
Other Adthena alternatives
Adthena competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Adthena vs Tracer: frequently asked questions
Is Adthena or Tracer bigger?
Adthena is the bigger company by revenue, at $26M against $19.6M for Tracer.
How much revenue does Adthena make?
Adthena generates $26M in annual revenue with a team of 133.
How much revenue does Tracer make?
Tracer generates $19.6M in annual revenue with a team of 178.
How much funding has Adthena raised?
Adthena has raised $23.3M in total funding since it was founded in 2012.