Latka logo

Gary Laben

FounderCEO
LinkedIn

Bio

Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.

Companies

Trax Retail

Boston, United States · Founded 2010

Revenue
$79.8M
Funding
$865M
Team size
725

Company profile →

Survey.com

Boston, United States · Founded 2010

Revenue
$83.4M
Team size
758

Company profile →

DMA-Institute

Addison, United States · Founded 1977

Revenue
$136.5M
Team size
2.6K

Company profile →