Tru-Signal logo
Founded 2012

Tru-Signal

2018 Revenue

$4.8M

YOY

Funding

$5.0M

Overview

About Tru-Signal

We use offline data and predictive scoring to build custom advertising solutions for brands, agencies and platforms to power digital audience targeting.

Monthly Revenue

$400.0K

Total Expenses

$400.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Tru-Signal CEO David Dowhan on 12/01/2019

Watch the podcast


Headquarters

650 California Street San FranciscoCaliforniaUnited States

Tru-Signal Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Tru-Signal revenue run rate hit $4.8M in revenue.

$4.8M

Funding History

Tru-Signal has raised a total of $5.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
10/02/2017$5.0M

Customers

Tru-Signal has 16 customers.

Lifetime Months

150

×
Monthly ARPU

$25.0K

=
Lifetime Dollars

$3.8M


Acquisition Cost

$50.0K

Average Annual Price

$300.0K

$0$300.0K2 month payback period024681012

Churn

Tru-Signal has an annual churn rate of 8.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-8.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

92.00%

Team

Employees

Tru-Signal has 29 employees. They have 4 sales reps that carry a quota They have an engineering team of 4. and a marketing team of 2.

20182019-22.00%▼
DistributionQty

Total Team Size

29

Engineers

4 (14%)

Sales

4 (14%)

Marketing

2 (7%)

CEO/Founder

David Dowhan

David brings a successful track record of executive leadership at growing both private and public venture-backed companies and has been a pioneer in online marketing since 1997. Before TruSignal, David joined eBureau in December 2007, spearheading strategic business and product development efforts. In his previous role as general manager and SVP, marketing analytics at Adteractive, David managed a team of 45 people, spanning all of Adteractive’s business units. Under his leadership, Adteractive became one of the fastest growing private companies in America and a leader in online lead generation. Prior to Adteractive, David held executive roles at Drugstore.com and NextCard, Inc, where he was responsible for product management and customer acquisition. David began his career as a software engineer at Decision Systems, a research and development firm focused on voice telephony solutions for the health care industry. David earned a Bachelor of Science in symbolic systems from Stanford University in 1990 and a Master of Business Administration from the Haas School of Business at UC Berkeley.


CEO Q&A

What's your age?

50

Favorite online tool?

skype

Favorite book?

Chrossing The Chasm

Favorite CEO?

bezos

Advice for 20 year old self

Hire smart!


Is this your company? Add our badge to your website:

Frequently Asked Questions about Tru-Signal

When was Tru-Signal founded?

Tru-Signal was founded in 2012.


Who is the CEO of Tru-Signal?

The CEO of Tru-Signal is David Dowhan


How many employees does Tru-Signal have?

Tru-Signal has 29 employees.

How much revenue does Tru-Signal generate?

Tru-Signal generates $4.8M in revenue.


How much funding does Tru-Signal have?

Tru-Signal has raised $5.0M.


Where is Tru-Signal headquarters?

Tru-Signal is headquartered at 650 California Street San FranciscoCaliforniaUnited States

View all SaaS Companies

Create a free account now to view instantly

Create an account