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Tru-Signal revenue is $4.8 million

Tru-Signal team size is 21 employees


How did Latka collect this data?

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Latka collected this data by interviewing Tru-Signal CEO David Dowhan on 10/02/2017

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Tru-Signal

650-California Street San Francisco, California, United States

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How Tru-Signal hit $4.8M Revenue with 16 customers in 2022.

We use offline data and predictive scoring to build custom advertising solutions for brands, agencies and platforms to power digital audience targeting.

Founded

2012

Founded

Revenue

$4.8M

2022 Revenue

YOY
-----

YOY

Funding

$5M

Funding


Tru-Signal Revenue

In 2022, Tru-Signal revenue run rate hit $4.8M in revenue.

  • 2018

    Tru-Signal hit $4.8M in revenue in 2018

  • 2012

    Tru-Signal launched in 2012 with $0 revenue

$4.8M

Tru-Signal Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2017

    Tru-Signal raised a of $5M

FUNDING DATEROUNDAMOUNTVALUATION
10/02/2017 $5M

Team

Tru-Signal has 21 total employees and 4 sales reps that carry a quota. They have 16 customers an engineering team of 4 and a marketing team of 2

20182019-22▼
DISTRIBUTIONQTY
Total team size
21
Engineer
4(19%)
Sales
4(19%)
Marketing
2(10%)

CEO/Founder

David Dowhan

David brings a successful track record of executive leadership at growing both private and public venture-backed companies and has been a pioneer in online marketing since 1997. Before TruSignal, David joined eBureau in December 2007, spearheading strategic business and product development efforts. In his previous role as general manager and SVP, marketing analytics at Adteractive, David managed a team of 45 people, spanning all of Adteractive’s business units. Under his leadership, Adteractive became one of the fastest growing private companies in America and a leader in online lead generation. Prior to Adteractive, David held executive roles at Drugstore.com and NextCard, Inc, where he was responsible for product management and customer acquisition. David began his career as a software engineer at Decision Systems, a research and development firm focused on voice telephony solutions for the health care industry. David earned a Bachelor of Science in symbolic systems from Stanford University in 1990 and a Master of Business Administration from the Haas School of Business at UC Berkeley.

Q&A

What`s your age?

50

Favorite online tool?

skype

Favorite book?

Chrossing The Chasm

Favorite CEO?

bezos

Advice for 20 year old self

Hire smart!


Customers

Tru-Signal has 16 customers.

Lifetime Months

150

x

Monthly ARPU

$25K

=

Lifetime Dollar

$3.8M

Acquisition Cost

$50K

Average Annual Price

$300K

$0$300K2 month payback period024681012
$0$300K2 month payback period024681012

Churn

Tru-Signal has an annual churn rate of 8.00%.

-100-500%50100

Gross Annual Dollar Churn

-8.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

92.00%


About Tru-Signal

Monthly Revenue

$400K

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


Tru-Signal Board of Directors

NamePosition

Tru-Signal Executives

NamePosition
David Dowhan CEO

Tru-Signal Employees

NamePosition
David Dowhan CEO

Frequently Asked Questions about Tru-Signal

When was Tru-Signal founded?

Tru-Signal was founded in 2012.

How much revenue does Tru-Signal generate?

Tru-Signal generates $4.8M in revenue.

Who is the CEO of Tru-Signal?

The CEO of Tru-Signal is David Dowhan.

How much funding does Tru-Signal have?

Tru-Signal was raised $5M.

How many employees does Tru-Signal have?

Tru-Signal has raised 21 employees.

Where is Tru-Signal headquarters?

Tru-Signal headquater is at United States