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How TrueNorth CEO Jin Stedge grew TrueNorth to $4.3M revenue with a 45 person team in 2024.

TrueNorth gives truckers a single place to manage their business.

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TrueNorth Revenue

In 2024, TrueNorth's revenue reached $4.3M. The company previously reported $3.3M in 2023. Since its launch in 2020, TrueNorth has shown consistent revenue growth.

TrueNorth Revenue GrowthReported revenue / ARR by year$0$1M$2M$3M$4M$5M20202021202220232024$0$1M$3M$4MSource: GetLatka.com
YearMilestone
2024TrueNorth Hit $4.3m revenue in October 2024
2023TrueNorth Hit $3.3m revenue in December 2023
2021TrueNorth Hit $1.3m revenue in January 2021
2020Launched with $0 revenue

TrueNorth Valuation, Funding Rounds

TrueNorth is a bootstrapped Other Collaboration Software startup. Founded in 2020, TrueNorth has grown to $4.3M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, TrueNorth has built its business with no outside investment.

TrueNorth Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120202020 cumulative: $0 • 2020 Founded: $02020 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

TrueNorth Employees & Team Size

TrueNorth employs approximately 45 people as of 2026, down from 48 in 2023.

TrueNorth has 45 total employees in different roles and functions.

TrueNorth Team GrowthReported headcount over time02040608010020202021202220232024004545Source: GetLatka.com
YearMilestone
2024Reached 45 employees (October 2024)
2023Reached 48 employees (December 2023)
2022Reached 86 employees (December 2022)
2021Reached 55 employees (December 2021)
2021Reached 13 employees (January 2021)

Founder / CEO

Jin Stedge

Jin Stedge was born in Korea, and came to the United States at age 7 following her adoption by a family of truckers. Trucking, as it turns out, was in her blood, too. Stedge worked on autonomous trucks after graduating with a degree in aerospace engineering. Then, in 2019, she cofounded True North with Sanjaya Wijeratne (not under 30) as a carrier and software service that helps independent truckers manage all aspects of their business, from invoice tracking to fuel and insurance and compliance issues. After graduating Y Combinator, TrueNorth has raised $12.3 million, including an investment fr... MORE . CEO at TrueNorth

Q&A

QuestionAnswer
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Customers

We do not have customer count information for TrueNorth yet.

Frequently Asked Questions about TrueNorth

What is TrueNorth's revenue?

TrueNorth generates $4.3M in revenue.

Who founded TrueNorth?

TrueNorth was founded by Jin Stedge.

Who is the CEO of TrueNorth?

The CEO of TrueNorth is Jin Stedge.

How much funding does TrueNorth have?

TrueNorth raised $0.

How many employees does TrueNorth have?

TrueNorth has 45 employees.

Where is TrueNorth headquarters?

TrueNorth is headquartered in San Francisco, California, United States.

Compare TrueNorth to the industry

TrueNorth operates across multiple industries. Browse revenue, funding, and growth data for TrueNorth in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

TrueNorth Revenue 2024: $4.3M ARR (Bootstrapped)