2024 Revenue
$4.3M
Funding
$0
YOY
29.6%
Team
45
Founded
2020
How TrueNorth CEO Jin Stedge grew to $4.3M revenue with a 45 person team in 2024.
TrueNorth gives truckers a single place to manage their business.
Last updated
TrueNorth Revenue
In 2024, TrueNorth's revenue reached $4.3M. The company previously reported $3.3M in 2023. Since its launch in 2020, TrueNorth has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | TrueNorth Hit $4.3m revenue in October 2024 | |
| 2023 | TrueNorth Hit $3.3m revenue in December 2023 | |
| 2021 | TrueNorth Hit $1.3m revenue in January 2021 | |
| 2020 | Launched with $0 revenue |
TrueNorth Valuation, Funding Rounds
TrueNorth is a bootstrapped Other Collaboration Software startup. Founded in 2020, TrueNorth has grown to $4.3M in revenue without raising any venture capital or outside funding.
As a self-funded Other Collaboration Software SaaS company, TrueNorth has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Jin Stedge
Jin Stedge was born in Korea, and came to the United States at age 7 following her adoption by a family of truckers. Trucking, as it turns out, was in her blood, too. Stedge worked on autonomous trucks after graduating with a degree in aerospace engineering. Then, in 2019, she cofounded True North with Sanjaya Wijeratne (not under 30) as a carrier and software service that helps independent truckers manage all aspects of their business, from invoice tracking to fuel and insurance and compliance issues. After graduating Y Combinator, TrueNorth has raised $12.3 million, including an investment fr... MORE . CEO at TrueNorth
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for TrueNorth yet.
TrueNorth Employees & Team Size
TrueNorth employs approximately 45 people as of 2026, down from 48 in 2023.
| Year | Milestone |
|---|---|
| 2024 | Reached 45 employees (October 2024) |
| 2023 | Reached 48 employees (December 2023) |
| 2022 | Reached 86 employees (December 2022) |
| 2021 | Reached 55 employees (December 2021) |
| 2021 | Reached 13 employees (January 2021) |
Frequently Asked Questions about TrueNorth
What is TrueNorth's revenue?
TrueNorth generates $4.3M in revenue.
Who founded TrueNorth?
TrueNorth was founded by Jin Stedge.
Who is the CEO of TrueNorth?
The CEO of TrueNorth is Jin Stedge.
How much funding does TrueNorth have?
TrueNorth raised $0.
How many employees does TrueNorth have?
TrueNorth has 45 employees.
Where is TrueNorth headquarters?
TrueNorth is headquartered in San Francisco, California, United States.
Compare TrueNorth to the industry
TrueNorth operates across multiple industries. Browse revenue, funding, and growth data for TrueNorth in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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