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TrueNorth Revenue (2024)

TrueNorth gives truckers a single place to manage their business.

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TrueNorth Revenue

In 2024, TrueNorth's revenue reached $4.3M. The company previously reported $3.3M in 2023. Since its launch in 2020, TrueNorth has shown consistent revenue growth.

TrueNorth Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1M$2M$3M$4M$5M20202021202220232024$0$1.3M$3.3M$4.3MSource: GetLatka.com
YearMilestoneSource
2024TrueNorth Hit $4.3m revenue in October 2024Estimated
2023TrueNorth Hit $3.3m revenue in December 2023Estimated
2021TrueNorth Hit $1.3m revenue in January 2021
2020Launched with $0 revenue

TrueNorth Valuation, Funding Rounds

TrueNorth is a bootstrapped Other Collaboration Software startup. Founded in 2020, TrueNorth has grown to $4.3M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, TrueNorth has built its business with no outside investment.

TrueNorth Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12020Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Jin Stedge

CEO

Jin Stedge was born in Korea, and came to the United States at age 7 following her adoption by a family of truckers. Trucking, as it turns out, was in her blood, too. Stedge worked on autonomous trucks after graduating with a degree in aerospace engineering. Then, in 2019, she cofounded True North with Sanjaya Wijeratne (not under 30) as a carrier and software service that helps independent truckers manage all aspects of their business, from invoice tracking to fuel and insurance and compliance issues. After graduating Y Combinator, TrueNorth has raised $12.3 million, including an investment fr... MORE . CEO at TrueNorth

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Customers

We do not have customer count information for TrueNorth yet.

TrueNorth Employees & Team Size

TrueNorth employs approximately 45 people as of 2026, down from 48 in 2023.

TrueNorth Team GrowthReported headcount over time02040608010020202021202220232024004545Source: GetLatka.com
YearMilestoneSource
2024Reached 45 employees (October 2024)
2023Reached 48 employees (December 2023)
2022Reached 86 employees (December 2022)
2021Reached 55 employees (December 2021)
2021Reached 13 employees (January 2021)

Frequently Asked Questions about TrueNorth

What is TrueNorth's revenue?

TrueNorth generates an estimated $4.3M in annual revenue.

Who founded TrueNorth?

TrueNorth was founded by Jin Stedge.

Who is the CEO of TrueNorth?

The CEO of TrueNorth is Jin Stedge.

How much funding does TrueNorth have?

TrueNorth is bootstrapped and has not raised outside funding.

How many employees does TrueNorth have?

TrueNorth has 45 employees.

Where is TrueNorth headquarters?

TrueNorth is headquartered in San Francisco, California, United States.

Compare TrueNorth to the industry

TrueNorth operates across multiple industries. Browse revenue, funding, and growth data for TrueNorth in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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