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TrueNorth gives truckers a single place to manage their business.
Last updated
In 2024, TrueNorth's revenue reached $4.3M. The company previously reported $3.3M in 2023. Since its launch in 2020, TrueNorth has shown consistent revenue growth.
TrueNorth is a bootstrapped Other Collaboration Software startup. Founded in 2020, TrueNorth has grown to $4.3M in revenue without raising any venture capital or outside funding.
As a self-funded Other Collaboration Software SaaS company, TrueNorth has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Jin Stedge was born in Korea, and came to the United States at age 7 following her adoption by a family of truckers. Trucking, as it turns out, was in her blood, too. Stedge worked on autonomous trucks after graduating with a degree in aerospace engineering. Then, in 2019, she cofounded True North with Sanjaya Wijeratne (not under 30) as a carrier and software service that helps independent truckers manage all aspects of their business, from invoice tracking to fuel and insurance and compliance issues. After graduating Y Combinator, TrueNorth has raised $12.3 million, including an investment fr... MORE . CEO at TrueNorth
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We do not have customer count information for TrueNorth yet.
TrueNorth employs approximately 45 people as of 2026, down from 48 in 2023.
TrueNorth generates an estimated $4.3M in annual revenue.
TrueNorth was founded by Jin Stedge.
The CEO of TrueNorth is Jin Stedge.
TrueNorth is bootstrapped and has not raised outside funding.
TrueNorth has 45 employees.
TrueNorth is headquartered in San Francisco, California, United States.
TrueNorth operates across multiple industries. Browse revenue, funding, and growth data for TrueNorth in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$4.3M(Est.)
Funding
$0
Team
45
Founded
2020
| Year | Milestone | Source |
|---|---|---|
| 2024 | TrueNorth Hit $4.3m revenue in October 2024 | Estimated |
| 2023 | TrueNorth Hit $3.3m revenue in December 2023 | Estimated |
| 2021 | TrueNorth Hit $1.3m revenue in January 2021 | |
| 2020 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 45 employees (October 2024) | |
| 2023 | Reached 48 employees (December 2023) | |
| 2022 | Reached 86 employees (December 2022) | |
| 2021 | Reached 55 employees (December 2021) | |
| 2021 | Reached 13 employees (January 2021) |
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