Trust & Willrevenue & funding

Trust & Will revenue

Trust & Will's annual revenue was $32M in October 2024, the most recent figure on record. That is up 68% from $19M a year earlier. Trust & Will is #200 on the Latka Top. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.

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Trust & Will funding rounds & investors

Trust & Will has raised $25M across five rounds since 2018. The latest was a $15M Series B in November 2020.

Interviews with Cody Barbo

Nathan Latka has interviewed Trust & Will once, speaking with Cody Barbo. Each figure links to the second it was said.

Watch: How Trust & Will Passed 5,000 Paid Customers with Three Estate Planning Products (Interview with CEO Cody Barbo)

2020 · Cody Barbo, CEO

How Trust & Will Passed 5,000 Paid Customers with Three Estate Planning Products (Interview with CEO Cody Barbo)

• ProfitableNoWatch at 20:20
• CustomersNorth of 5,000 (paid at least a dollar, to date)Watch at 13:01
• Price per seat$399 or $499 upfront (Trust package), then $50 a yearWatch at 3:16
• Price per seat$69 upfront for an individual (Will; $129 for a couple), then twenty to thirty dollars a yearWatch at 2:54
• Price per seat$39 upfront for an individual (Guardian; $49 for a couple), then $10 a yearWatch at 2:57
• Employees11Watch at 15:37
• +2 more

Read the interviewWatch

Trust & Will competitors

Trust & Will competes most directly with Willful.

Company	Revenue	Funding	Employees	Customers	Founded
Trust & Will	$32M	$25M	105	5K	2017
Willful	$3.1M	$800K	30	10K	2017

#11 of 239 Legal Software companies by revenue · category median $1.9M · See the ranking

Trust & Will CEO, founders & employees

Cody Barbo founded Trust & Will in 2017 with Lisa Dolan and Jennifer Villamin and runs it as CEO. Trust & Will had 105 employees (October 2024, LinkedIn), up from 100 a year earlier.

• CB
  Cody BarboCo-founder & CEO
  1 interview
• LD
  Lisa DolanFounder & CEO
• JV
  Jennifer VillaminFounder and CEO
• DG
  Daniel GoldsteinPresident & COO
• DS
  Dale SperlingChief Marketing Officer
• JD
  Jesse DraperCFO

InvestorsAndy Kuchera, Matthew Lydecker

Also at Trust & WillNik Stansbury, Erin Delacroix, James Beange, Zach Cannon, Chris Davis, Sean Padon, Madeline Surette, Henry Frank, Ben Lugavere, Aaron Sarazan, David Ross, Kevin Noonan, Meaghan Maldonado, Larry Hendrix, Britney Busch, Alexa Zin, Whitney Hartshorne, Santhosh Devati, Michael Jones, James Collins, Kylie Hodges, Katie Anderson, Larry Kiger, Diana Cabrices, Megan Sornson Modl, Alexandra Sepulveda, Nicholas Schilling, Joseph Aranez, Victor Echevarria, Hanson Yu, Allyson Downey, Fabio V., Misty Mittelman, Ally Spencer, Tom Grinberg, Mavis Norwich, Ryan Kinkel, Nicholas Lee, Denilson Lopez, Afshan M., Whitney Furnholm, Stephany Bader, Kate Teal, David Weisman, Hassan Bazzi, O'Neill Dewey, Xochilpili F, Suhas Jagannath, Mel Lent, Abigail Carbonneau, Dan Summers, Grae Garnet, Jay S., Andrew Uebelein, Jill Nebeker, Ron Wangerin, Ada Madigan, Winter Faulk, Tim Frazer, Molly Peters, Chloe Burcell, Dan L., Jesse Ignell, Sarah White, Jennifer Dorothea, Sophie Heller, Sunny Rathor, Matt Bugbee, Michael Fiammetta, Giselle Krachenfels, Brandon Dees, Kari Hibler, Kyle R., Anastasia Santos, Jaden Rones, Justin Hersey, Corinne Wolfe, Domenic Scarpato, Emily Marshall, Chris Gast, Maxwell Moon, Payton Mayo, Maya Powers, Aaron Burcell, Brian Lee, Natalie Neto, Michael Salazar, Ashley Brooks, Tyler Bowen, Kelly Sobol, Travis Crocker

Formerly at Trust & WillChitra Patel

Trust & Will FAQ