TrustandWill logo
Founded 2017

TrustandWill

2020 Revenue

$5.0M

YOY

Funding

$22.5M

How TrustandWill hit $5.0M in Revenue with 5K Customers in 2020.

About TrustandWill

Simple, online estate planning.

Monthly Revenue

$416.7K

$391.7K (0.00%)
Total Expenses

$416.7K

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing TrustandWill CEO Cody Barbo on 12/02/2020

Watch the podcast


Headquarters

961 West Laurel Street San DiegoCaliforniaUnited States
$Funding$Revenue

TrustandWill Revenue

In 2020, TrustandWill revenue run rate hit $5.0M in revenue.

1567.00%▲$300.0K$5.0M

TrustandWill Valuation and Funding History

TrustandWill has raised a total of $22.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
12/02/2020$15.0M
12/09/2019$7.5M

Customers

TrustandWill has 5K customers.

Lifetime Months

120

×
Monthly ARPU

$5.0

=
Lifetime Dollars

$600.0


Acquisition Cost

Average Annual Price

$60.0

$0$60.0024681012

Churn

TrustandWill has an annual churn rate of 10.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-10.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

90.00%

Team

Employees

TrustandWill has 11 employees. They have 1 sales rep that carries a quota and an engineering team of 5.

2020
DistributionQty

Total Team Size

11

Engineers

5 (45%)

Sales

0

Marketing

0

CEO/Founder

Cody Barbo

Please follow this link: https://kitcaster.com/mission-identity/cody-barbo/


CEO Q&A

What's your age?

30

Favorite online tool?

Slack

Favorite book?

Secrets of sand hill road

Favorite CEO?

Justin Kahn, Atrium

Advice for 20 year old self

Its going to work out


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Frequently Asked Questions about TrustandWill

When was TrustandWill founded?

TrustandWill was founded in 2017.


Who is the CEO of TrustandWill?

The CEO of TrustandWill is Cody Barbo


How many employees does TrustandWill have?

TrustandWill has 11 employees.

How much revenue does TrustandWill generate?

TrustandWill generates $5.0M in revenue.


How much funding does TrustandWill have?

TrustandWill has raised $22.5M.


Where is TrustandWill headquarters?

TrustandWill is headquartered at 961 West Laurel Street San DiegoCaliforniaUnited States

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