Latka logo

2024 Revenue

$24M

Customers

400

Funding

$0

YOY

120.7%

Avg ACV

$60K

Team

119

Founded

2002

How SmartSimple CEO Mike Reid grew to $24M revenue and 400 customers in 2024.

Developer of business management software designed to help organizations connect with their communities and streamline critical processes. The company's software accommodate client's processes, information and communication needs in a changing world and offers processes, information, accommodate people and communication needs as well as publish computer software management products such as grants, research, case and machine learning, enabling clients to get personalized software systems that they will be able to administer on their own.

Last updated

SmartSimple Revenue

In 2024, SmartSimple's revenue reached $24M. The company previously reported $20M in 2024. Since its launch in 2002, SmartSimple has shown consistent revenue growth.

SmartSimple Revenue GrowthReported revenue / ARR over time$0$6M$12M$18M$24M$30M200220042006200820102012201420162018202020222024$0$8.4M$24MSource: GetLatka.com
YearMilestoneQuote
2024SmartSimple Hit $24m revenue in November 2024
2023SmartSimple Hit $10.9m revenue in December 2023
2021SmartSimple Hit $8.4m revenue in April 2021
2002Launched with $0 revenue

SmartSimple Valuation, Funding Rounds

SmartSimple is a bootstrapped Other Collaboration Software startup. Founded in 2002, SmartSimple has grown to $24M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, SmartSimple has built its business with no outside investment.

SmartSimple Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12002Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Mike Reid

CEO

Computer technology in my blood, 40 plus years’ experience in the growth of this industry; from mainframes through personal computers, networking, client server to cloud computing. Along the way, startups, corporations, software development, business development and above all innovation. I started my career and honed my programming craft at the same facility where the first computer was developed: the Colossus Computer at Dollis Hill created by one of my heroes: Tommy Flowers

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

SmartSimple serves 400 customers.

SmartSimple Employees & Team Size

SmartSimple employs approximately 119 people as of 2026, down from 123 in 2023, including 7 sales reps that carry a quota. It serves 400 customers that rely on its solutions.

SmartSimple Team GrowthReported headcount over time030609012015020022004200620082010201220142016201820202022202400119119Source: GetLatka.com
YearMilestone
2024Reached 119 employees (December 2024)
2024Reached 123 employees (October 2024)
2023Reached 123 employees (December 2023)
2023Reached 123 employees (September 2023)
2023Reached 121 employees (January 2023)
2022Reached 121 employees (December 2022)
2022Reached 119 employees (January 2022)
2021Reached 114 employees (December 2021)
2021Reached 108 employees (August 2021)
2021Reached 100 employees (April 2021)

Frequently Asked Questions about SmartSimple

What is SmartSimple's revenue?

SmartSimple generates $24M in revenue.

Who founded SmartSimple?

SmartSimple was founded by Mike Reid.

Who is the CEO of SmartSimple?

The CEO of SmartSimple is Mike Reid.

How much funding does SmartSimple have?

SmartSimple is bootstrapped and has not raised outside funding.

How many employees does SmartSimple have?

SmartSimple has 119 employees.

Where is SmartSimple headquarters?

SmartSimple is headquartered in Toronto, Ontario, Canada.

Compare SmartSimple to the industry

SmartSimple operates across multiple industries. Browse revenue, funding, and growth data for SmartSimple in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile

People Also Viewed

Thehotelsnetwork logo

Thehotelsnetwork

Improve your hotel's profitability with tools that increase direct bookings and bring in new clients. Including price comparison widget, reviews, notifications and retargeting.

Mphasis Wyde logo

Mphasis Wyde

Since its inception in 1997, Wyde, an Mphasis Company, has been a leading international software vendor and is the creator of Wynsure, a professional Insurance Policy Administration Solution. Headquartered in Bloomington, Minnesota, USA, with offices in Canada, a modern Research & Development Center in Paris, France, and Delivery Centers of Excellence in both Poland and India. Wyde has developed and deployed Wynsure, a proven software platform, at many of the leading insurance carriers in North America and Europe. Wynsure is a multi-language, multi-currency, easily configurable software product that offers policy administration, claims and billing solutions focused on the Group Benefits market. Wynsure can be deployed for one or multiple lines of business as a complete end-to-end solution, as functional components specific to current business challenges such as bill or as a SaaS offering. Our success is driven by our core strategic values: - Excellence in our technology and expertise - Customer Centric solution design to anticipate market trends - Continued Investment in product development and R&D - Innovation and our solution’s capacity to quickly evolve to meet your needs

Talenthouse logo

Talenthouse

Provider of a creative freelance platform intended to connect artists with agencies. The company platform connects brands and agencies with on-demand creative community, enabling artists to showcase their creative work and brands to produce original ideas, concepts and high quality branded content at scale.

Lepide logo

Lepide

Lepide delivers the industry's most effective and affordable data security and governance solution - simple to implement, but powerful in protection. Unlike other vendors, our AI-driven audit reports, permissions analysis, and real-time threat remediation provides enterprise-grade security across file servers and Active Directory - without the enterprise price. Trusted by over 1,000 companies worldwide, Lepide combines cutting-edge technology with intuitive usability, keeping you ahead of risks and regulations with ease. With our Data Security Platform, you can locate and classify your sensitive data, govern access and track permission changes, analyze user behavior to spot anomalies, and much more. Detect a wide range of threats, from ransomware to rogue insiders, and alert and respond automatically in real-time. Reduce your attack surface by identifying privileged users and implementing zero trust. Meet compliance 70x faster with pre-configured reports. All from one comprehensive, scalable solution.

Orbus Software logo

Orbus Software

Orbus Software is a leading provider of cloud solutions for enterprise transformation, with regional offices in Australia, Poland, the US, and the UK. Our enterprise platform provides a comprehensive view of applications, systems, and data, allowing organizations to make informed decisions, optimize costs, minimize risks, and maintain operational resilience in the face of constant disruption. Founded in 2004, we have 20 years of experience in supporting customers to transform smarter. These customers are predominantly global blue-chip enterprises and government organizations, including AstraZeneca, CIMB Bank, Investec, Three, and Saab.

Onset Financial logo

Onset Financial

Firm in the equipment lease and finance industry, with a best-in-class team and an award-winning culture boasting consistent growth