2024 Revenue
$24M
Customers
400
Funding
$0
YOY
120.7%
Avg ACV
$60K
Team
119
Founded
2002
How SmartSimple CEO Mike Reid grew SmartSimple to $24M revenue and 400 customers in 2024.
Developer of business management software designed to help organizations connect with their communities and streamline critical processes. The company's software accommodate client's processes, information and communication needs in a changing world and offers processes, information, accommodate people and communication needs as well as publish computer software management products such as grants, research, case and machine learning, enabling clients to get personalized software systems that they will be able to administer on their own.
Last updated
SmartSimple Revenue
In 2024, SmartSimple's revenue reached $24M. The company previously reported $20M in 2024. Since its launch in 2002, SmartSimple has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | SmartSimple Hit $24m revenue in November 2024 | |
| 2024 | SmartSimple Hit $20m revenue in October 2024 | |
| 2023 | SmartSimple Hit $10.9m revenue in December 2023 | |
| 2021 | SmartSimple Hit $8.4m revenue in April 2021 | |
| 2002 | Launched with $0 revenue |
SmartSimple Valuation, Funding Rounds
SmartSimple is a bootstrapped Other Collaboration Software startup. Founded in 2002, SmartSimple has grown to $24M in revenue without raising any venture capital or outside funding.
As a self-funded Other Collaboration Software SaaS company, SmartSimple has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Mike Reid
Computer technology in my blood, 40 plus years’ experience in the growth of this industry; from mainframes through personal computers, networking, client server to cloud computing. Along the way, startups, corporations, software development, business development and above all innovation. I started my career and honed my programming craft at the same facility where the first computer was developed: the Colossus Computer at Dollis Hill created by one of my heroes: Tommy Flowers
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
SmartSimple serves 400 customers.
SmartSimple Employees & Team Size
SmartSimple employs approximately 119 people as of 2026, down from 123 in 2023, including 7 sales reps that carry a quota. It serves 400 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 119 employees (December 2024) |
| 2024 | Reached 123 employees (October 2024) |
| 2023 | Reached 123 employees (December 2023) |
| 2023 | Reached 123 employees (September 2023) |
| 2023 | Reached 121 employees (January 2023) |
| 2022 | Reached 121 employees (December 2022) |
| 2022 | Reached 119 employees (January 2022) |
| 2021 | Reached 114 employees (December 2021) |
| 2021 | Reached 108 employees (August 2021) |
| 2021 | Reached 100 employees (April 2021) |
Frequently Asked Questions about SmartSimple
What is SmartSimple's revenue?
SmartSimple generates $24M in revenue.
Who founded SmartSimple?
SmartSimple was founded by Mike Reid.
Who is the CEO of SmartSimple?
The CEO of SmartSimple is Mike Reid.
How much funding does SmartSimple have?
SmartSimple raised $0.
How many employees does SmartSimple have?
SmartSimple has 119 employees.
Where is SmartSimple headquarters?
SmartSimple is headquartered in Toronto, Ontario, Canada.
Compare SmartSimple to the industry
SmartSimple operates across multiple industries. Browse revenue, funding, and growth data for SmartSimple in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
MyScript
MyScript is the worldwide leader in real-time handwriting recognition for all types of content (text, math, shape, music). Based on neural networks, its technology combines handwriting and artificial intelligence, leading to a natural human-machine interface.
Antavo AI Loyalty Cloud
Antavo is the leading AI loyalty program technology for retail, fashion, CPG and hospitality. A composable tech working well with others!
HumanTouch, LLC
For over 20 years, we have balanced innovation, ideas, teamwork and technology in line with our clients' mission. ONE FOCUS, ONE GOAL, ONE MISSION The hallmark of HumanTouch is our ability to strengthen our clients' effectiveness in the marketplace by bolstering their knowledge of the industry, anticipating and responding to growth and demands, and reducing risk in the digital age. We match our expertise with integrity, acumen and execution.
Valere
Valere is an award-winning AI services company that delivers end-to-end AI solutions to transform performance, accelerate growth, and create competitive advantages. As an expert-vetted, top 1% agency on Upwork, Clutch, and AWS, Valere serves as the trusted partner for venture-backed startups and Fortune 500 enterprises seeking comprehensive AI transformation. We guide organizations through every stage of their AI journey—from initial strategy and education to full-scale implementation and execution—helping them unlock value and generate competitive advantages. With over 200 dedicated professionals and domain experts, we specialize in end-to-end AI-native solutions using our proven crawl-walk-run methodology. Our approach transforms how organizations adopt AI and scale their vision into impactful results. Our hybrid framework delivers distinct value without compromising excellence, combining U.S.-based oversight and expertise with fully integrated nearshore and offshore Valere offices. This approach prioritizes quality and efficiency through continuous process optimization, a unified culture, and rigorous hiring standards—all in service of building something meaningful for every client we partner with.
iMatrix
iMatrix is the leader in advanced website and digital marketing solutions for small to medium-sized, health and wellness practices. Our digital marketing services include professionally designed, secure websites, social media, reputation management, paid advertising, advanced SEO solutions, and patient relationship management for chiropractors, veterinarians, and eye care professionals.
Velo Payments
Velo automates business payments for our customers. Through a single interface, businesses can make payouts to suppliers and independent workforces using our secure payments platform. Velo captures the payment preferences of buyers, vendors, and contract workers, then automatically executes the best payment method based on cost, speed, and predictability over many domestic and international payment options.