Augmented Reality Software
Magnettu is a software-as-a-service platform that helps companies transform their employees into an inbound marketing channel by providing personalized, shareable social media content. The company was founded in 2022 by Rafael Calle, who serves as CEO, along with two co-founders, and is headquartered in Spain. Its initial vertical focus is the real estate sector, where agents use the platform to attract property owners through branded content rather than paid advertising.
As of July 2023, Magnettu had 11 paying customers across 5 countries, generating approximately $2,860 per month in revenue. The company raised a pre-seed round of $255,000 in October 2022 at a $2.5 million post-money valuation, selling 10% equity, and has since committed an additional 70,000 euros in a friends-and-family extension round. With roughly 120,000 euros in the bank and a monthly burn of approximately 7,000 euros, the team of eight is targeting a seed round at the start of 2024.
Pricing runs from 24 euros per seat per month to 99 euros per seat per month depending on content volume and frequency. The average deal currently carries 15 seats, implying a monthly contract value of roughly 360 euros per customer at the entry price point. The company built its MVP for approximately $200 and acquired its first paying customer in October 2022, the same month it closed its pre-seed round.