Undress AIwhat it was and what happened

Which "Undress AI" is this?

"Undress AI" is a generic label used by many unrelated websites that turn ordinary photos of real people into fake nude images, usually without their consent. This profile covers undressingai.pro, an anonymous WordPress site first archived in July 2024. It was a marketing front that sent visitors to a separate web app. A sister site, undress-ai.ai, used the same template and pages. Neither is the "Undress" site that Ofcom says is run by Itai Tech Ltd, and we found no public record linking them.

Is it still working?

No. By June 2025 the homepage had become a generic AI porn page, and the last archived copy dates from September 2025. The domain then lapsed, was registered again on 1 September 2026, and now redirects to a different adult website.

Who ran it, and how did it make money?

The operator has not been publicly identified. The site never named a company, owner or address. In July 2024 it sold prepaid image credits at $4 to $8 a pack. That is the usual model: Wired, reporting an Indicator analysis of 85 such sites, said they "often make money by selling 'credits' or subscriptions" and may together earn up to $36 million a year. No traffic or revenue figure has been published for this site.

Is it legal?

• United States: the TAKE IT DOWN Act, law since 19 May 2025, makes publishing non-consensual intimate images, including AI-generated ones, a federal crime and requires platforms to remove them within 48 hours of notice.
• San Francisco: the City Attorney sued the owners of 16 of the most-visited undress sites in August 2024. By June 2025, 10 were offline or blocked in California, and Briver LLC had agreed to a permanent injunction and a $100,000 penalty.
• United Kingdom: Ofcom fined Itai Tech Ltd £50,000 in November 2025 over missing age checks, plus £5,000 for not answering an information request. The government has announced a ban on nudification tools.
• Australia: after eSafety enforcement, the country's seven most-used nudify services had withdrawn or added age checks by June 2026.
• Platforms: Meta sued the maker of CrushAI in June 2025 and restricts searches for "undress". Apple and Google pulled dozens of nudify apps in 2026 after Tech Transparency Project reports and a San Francisco order.

The harm

San Francisco's City Attorney says these images are used to extort, bully, threaten and humiliate women and girls. It cites fake nudes of 16 eighth-grade students shared at a California middle school in February 2024. In Australia, eSafety says children's reports of digitally altered images over 18 months were more than double the total of the previous seven years, and four in five targeted females.