Founder Interview Video
How Upekkha's 108-Startup Cohort Beats the 15% SaaS Survival Rate (Interview with Accelerator Co-Founder Rajan Maruthavanan)
Chapters
- 0:00Opening: SaaS Survival Statistics
- 1:51Time Series View and India SaaS Data
- 2:41Zero-to-One Mortality and Upekkha's Origin
- 3:40Upekkha Overview: 108 Startups, 11 Cohorts
- 4:32The SaaS Flywheel Framework
- 6:33Choice 1: Solving a High-Value Problem
- 8:45IMOCA Case Study: ICP Repositioning
- 10:28Choice 2: Geography Selection
- 13:39Choice 4: Deliberate Positioning
- 15:44Neurotags Case Study: Positioning and Rebranding
- 16:32Choice 5: Raising Prices
- 16:58Social Pilot Case Study: Doubling Growth by Raising Prices