How UserPeek CEO Tina Banerjee grew UserPeek to $440K revenue with a 4 person team in 2025.

userpeak.com she started coding as a side project in 2019 on the back were very successful Consulting business which she consults on growth userpeak.com is aimed at being an earlier sort of further Downstream product to user testing and user Zoom so lower pricing but still same quality product hoping to get pricing live here shortly and their first customer she's worked with 40 bet users so far working on building building out their user testing pool so their pool of available testers for all the new projects from companies that sign up hey folks my guest today is Tina Banerjee she is a managing General partner of brainpath.de and co-founder of userpeak.com she advises startups on growth with user Peak she has founded a new company that Amos revolutionized the user testing space do you know you ready to take us to the top absolutely thanks all right user test user testing is tough there was a multi-billion dollar in the space recently with user zoom and user testing and others how do you build a wedge to steal market share from these folks uh well we know usual testing we now use a zoom and all the competitors in the market and we think that their needs another solution for a small and medium-sized Enterprises and for uh one only Freelancers because you're testing you can only like go into a few really big budget so this is why we established user Peak so what's the starting price if your thesis is you're going to win because you're going to be better pricing for one man or one woman shops um you always have a deep understanding of current pricing in the market so so what is the starting point right now at your competitors users and user testing and where do you plan to launch pricing well you cannot really say um with users testing and I don't know which the new pricing will be for um uh the new user Zoom user testing but you cannot tell it's like rumors like um on in communities uh that's a six-figure number and but you honestly cannot say because you're only in a sales funnel and you need to tell exactly what you need and the base uh the pricing is based on that um exactly but what we figured out from ourselves from our own work is that you actually want to have a pricing a clear and transparent pricing and that's what we offer um where you have like a subscription and you can say Okay um just pay as you go package just 10 user testings um each and then you're fine or you know you're like a researcher product manager marketer that really constantly and habit testing uh so to say uh you um you would probably take the subscription which is a good pricing for that yep you mentioned before they'll show that you're in stealth that means you're you're pretty Revenue today right no customers yet right so this is a very very detailed pricing page for somebody that has no customers to like learn from so so how did you what informed how you structure this current pricing page I mean you've got detail down to you know AI speech to text transcripts annotation and tagging clips and highlight reels I mean how do you know these are things people care about if you don't have customers yet or first of all I'm testing Solutions ourselves the last like 15 years um in our own career and we know exactly what we are actually looking for in user testing so that's why we actually create the user testing solution um first of all second of all um although insta Health mode um we're having better testers already so we're like in communication with various customers um we're testing we're getting feedback and of course if you are providing a really good user testing solution you need to provide also a test panel so um a pool of at least a specific number of testers that you can actually serve customers to test on your platform so this is what we're actually doing uh right now aggregating A really a very very qualitative tester panel um and after that if also everybody on the beta test side is really satisfied we're like launching and going public oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different valuations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from Real Time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash valuations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview Tina how do you convince you're building this testing pool how do you convince someone to sign up to test on user Peak you know you might say Hey you can make a hundred bucks a month going through you know flows that businesses submit to user Peak but they're going to then say Tina why should I dedicate time to this you have no you have no customers yet so how do you solve the chicken and egg problem here a good question or first of all uh we um we say how much we pay our testers so this is on the market as well a good a very good survey in our opinion so what do you pay them well um right now it's uh ten dollars per 20 minutes okay and but you're not but you're not committing to that right they're not full-time employees of user Peak no they're actually gestures and um like I guess or Freelancers so self-employed and in this case yes so when you say you're building a tester panel I guess what does that mean I mean why why are they what are they signing or what what how do you know they're committed isn't the best measurement for commitment to actually start like get one job in the door and see how quickly your group of user testers like deliver the test well everybody needs to apply um so they go through a testing sequence um they're manually one by one tested and viewed if they have the ability to be a good tester first of all second of all um uh if we have customers and we're doing tests our own they get like a rating every customer is supposed to rate each video after providing or got provided from the testers so they're going to be uh there's gonna be a quality review in this case as well so and the more a good ratings the tests or the participants get the more tests they will get so they have first of all the need to deliver very good videos and very good feedback and various feedback and second of all we only also provide guides manuals um uh workshops to actually develop those testers to be an more and more an expert but you also see that there are different kinds of participants so we need to focus on that as well understood when you mention you have beta users right now how many have launched at least one beta sort of user test through the platform uh you mean as a customer you said that um quote you have beta testers right now what does it what does that mean what are they doing uh well um we're getting this moderated feedback a platform and I'm asking so doing it um like for um I think like a 30 to 40 um better testers right now so we'll have a good good a pretty good overview of what we can expect from the platform and what is still in question does mean that it doesn't work but it's meant that how we're going to prioritize on our coming up roadmap because I guess if people or customers want to get on to use a peak and see well it's everything is great cool pricing cool service cool everything and trustworthy...