Marketing Analytics Software1016 West Church Street, Orlando, FloridaFounded 2018CEO Dan McGaw
UTM.io is a campaign management and UTM data governance tool that lets marketing teams build, shorten and track UTM links under shared naming rules, so campaign data stays consistent in Google Analytics, Adobe and other analytics tools.
UTM.io's last reported revenue was $40.8K in September 2019 (Dan McGaw on camera; current MRR $3,400). GetLatka estimates it at about $1M a year (October 2024). UTM.io is #964 on the Latka List. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Sep 2018 | $6K | Dan McGaw on cameraWatch at 10:12his estimate: about $500 MRR a year before the interview |
| Sep 2019 | $40.8K | Calculated from what Dan McGaw saidWatch at 6:59current MRR $3,400 |
| Dec 2020 | $100K | – |
| Dec 2023 | $390KEST | GetLatka estimate |
| Oct 2024 | $1MEST | GetLatka estimate |
– source not recorded
Nathan Latka has interviewed UTM.io once, speaking with Dan McGaw. Each figure links to the second it was said.
Watch: How UTM.io Reached $3,400 MRR with About 100 Paid Customers in 2019 (Interview with CEO Dan McGaw)September 2019 · Dan McGaw, Co-Founder and CEO
Dan McGaw founded UTM.io in 2018 and runs it as CEO. UTM.io had 7 employees (October 2024, LinkedIn), down from 9 a year earlier.
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 7 | |
| Dec 2023 | 9 | |
| Dec 2022 | 7 | |
| Dec 2021 | 5 | |
| Sep 2019 | 3 | – |
GetLatka estimates UTM.io's revenue at about $1M a year (October 2024). The last reported figure was $40.8K in September 2019 (current MRR $3,400), as Dan McGaw said on camera.
UTM.io had 7 employees in October 2024, according to LinkedIn.
Dan McGaw is the CEO of UTM.io and founded the company in 2018. Nathan Latka interviewed Dan McGaw in September 2019.
Dan McGaw founded UTM.io in 2018.
4 said on camera · 4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile