Founder Interview Video
How Vtiger Grew to Over 3,000 Customers Without Raising Capital, Spending Under $50,000 on Ads in 13 Years (Interview with CEO Sreenivas Kanumuru)
Chapters
- 0:00Introduction and Background
- 0:31Why Tony Left Zoho and Vtiger's Origins
- 1:55What Vtiger Does and How It Makes Money
- 2:56Pricing and Subscription Plans
- 3:17From Open Source to SaaS: The 2010 Pivot
- 3:42Early Profitability and Open-Source Customers Like Nokia
- 4:33Customer Count and Bootstrapping
- 5:13Late-2016 Revenue and Churn
- 5:55Customer Stickiness and Onboarding
- 7:20Customer Acquisition and Inbound Marketing
- 8:06LTV, CAC, and Unit Economics
- 12:27Team Size and Location
- 12:48Famous Five: Books, CEOs, Tools, and Life