Founder Interview Video
How Wave Financial Reached Nearly 80,000 New Small Business Sign-Ups a Month with Below 2% Monthly Gross Logo Churn (Interview with Co-Founder and CEO Kirk Simpson)
Chapters
- 0:00Introduction and What Wave Does
- 0:36Defining the Small Business Target Market
- 1:04Freemium Model and Monetization Strategy
- 1:32Building vs. Partnering: Payments and Payroll
- 2:11Average Revenue Per Paying Customer
- 2:49Company Timeline and Early Mistakes
- 3:13Sign-Up Volume and Distribution Advantage
- 4:13Churn Rates and Activation Metrics
- 8:35Paying Customers and Free User Base
- 9:43CAC, LTV, and Organic Growth Philosophy
- 13:40Paid vs. Organic Marketing Mindset
- 14:47Year-over-Year Growth Rate
- 15:35Capital Allocation and R&D Investment
- 16:52Team, Location, and Culture
- 18:07Famous Five Rapid-Fire Questions