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How waylay CEO Leonard Donnelly grew waylay to $9M revenue and 50K customers in 2024.

Developer of an IoT middleware platform designed to connect IoT services to IT systems and cloud applications. The company's platform offers to break down silos by connecting devices with applications and online services to make business decisions based on real-time sensor information via real-time automation and notifications in energy, logistics, online retail and smart city projects, enabling clients to make automation and integration faster, smarter and more scalable.

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waylay Revenue

In 2024, waylay's revenue reached $9M. The company previously reported $5.4M in 2024. Since its launch in 2014, waylay has shown consistent revenue growth.

waylay Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M$10M201420162018202020222024$0$3M$4M$9MSource: GetLatka.com
YearMilestone
2024waylay Hit $9m revenue in November 2024
2024waylay Hit $5.4m revenue in October 2024
2023waylay Hit $3.6m revenue in December 2023
2021waylay Hit $3.2m revenue in April 2021
2014Launched with $0 revenue

waylay Valuation, Funding Rounds

waylay has not publicly disclosed its valuation. The company has raised $1.5M in total funding to date.

waylay has raised $1.5M in total funding across 1 round, with its most recent round in 2017.

waylay Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$400K$800K$1M$2M20142015201620172014 cumulative: $0 • 2014 Founded: $02017 cumulative: $1M • 2014 Founded: $0 • 2017 Funding round: $1M$1M2014 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2017Funding round$1.5M--

waylay Employees & Team Size

waylay employs approximately 33 people as of 2026, down from 35 in 2023.

waylay has 33 total employees in different roles and functions. They have 50K customers that rely on the company's solutions.

waylay Team GrowthReported headcount over time010203040201420162018202020222024003333Source: GetLatka.com
YearMilestone
2024Reached 33 employees (December 2024)
2024Reached 33 employees (October 2024)
2023Reached 35 employees (December 2023)
2022Reached 36 employees (December 2022)
2021Reached 38 employees (December 2021)
2021Reached 38 employees (April 2021)

Founder / CEO

Leonard Donnelly

A career spanning 28 years in Cybersecurity, AI, Deeptech, Cloud, PowerGrids, Telecoms & Investment Banking from start-ups to multinationals. Executive, Non Executive & Public Board Roles. Five Next Generation Technology Product Builds & Market Entry Strategies with a combined product engineering investment level of $400m.

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Customers

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Frequently Asked Questions about waylay

What is waylay's revenue?

waylay generates $9M in revenue.

Who founded waylay?

waylay was founded by Leonard Donnelly.

Who is the CEO of waylay?

The CEO of waylay is Leonard Donnelly.

How much funding does waylay have?

waylay raised $1.5M.

How many employees does waylay have?

waylay has 33 employees.

Where is waylay headquarters?

waylay is headquartered in Ghent, Belgium.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .