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Developer of an IoT middleware platform designed to connect IoT services to IT systems and cloud applications. The company's platform offers to break down silos by connecting devices with applications and online services to make business decisions based on real-time sensor information via real-time automation and notifications in energy, logistics, online retail and smart city projects, enabling clients to make automation and integration faster, smarter and more scalable.
Last updated
In 2024, waylay's revenue reached $9M. The company previously reported $5.4M in 2024. Since its launch in 2014, waylay has shown consistent revenue growth.
waylay has not publicly disclosed its valuation. The company has raised $1.5M in total funding to date.
waylay has raised $1.5M in total funding across 1 round, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2017 | Funding round | $1.5M | - | - |
CEO
A career spanning 28 years in Cybersecurity, AI, Deeptech, Cloud, PowerGrids, Telecoms & Investment Banking from start-ups to multinationals. Executive, Non Executive & Public Board Roles. Five Next Generation Technology Product Builds & Market Entry Strategies with a combined product engineering investment level of $400m.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
waylay serves 50K customers.
waylay employs approximately 33 people as of 2026, down from 35 in 2023. It serves 50K customers that rely on its solutions.
waylay generates $9M in revenue.
waylay was founded by Leonard Donnelly.
The CEO of waylay is Leonard Donnelly.
waylay raised $1.5M across 1 round.
waylay has 33 employees.
waylay is headquartered in Ghent, Belgium.
waylay operates across multiple industries. Browse revenue, funding, and growth data for waylay in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
2024 Revenue
$9M
Customers
50K
Funding
$1.5M
Avg ACV
$180
Team
33
Founded
2014
| Year | Milestone | Source |
|---|---|---|
| 2024 | waylay Hit $9m revenue in November 2024 | |
| 2024 | waylay Hit $5.4m revenue in October 2024 | Estimated |
| 2023 | waylay Hit $3.6m revenue in December 2023 | Estimated |
| 2021 | waylay Hit $3.2m revenue in April 2021 | |
| 2014 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 33 employees (December 2024) | |
| 2024 | Reached 33 employees (October 2024) | |
| 2023 | Reached 35 employees (December 2023) | |
| 2022 | Reached 36 employees (December 2022) | |
| 2021 | Reached 38 employees (December 2021) | |
| 2021 | Reached 38 employees (April 2021) |
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