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Valuation

$227.7K

2024 Revenue

$75.9K

Funding

$0

YOY

26.5%

Team

1

Founded

2023

How New Standard CEO Samuli Pehkonen grew New Standard to $75.9K revenue with a 1 person team in 2024.

100% recycled essentials with 50% smaller CO2 footprint

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New Standard Revenue

In 2024, New Standard's revenue reached $75.9K. The company previously reported $60K in 2023. Since its launch in 2023, New Standard has shown consistent revenue growth.

New Standard Revenue GrowthReported revenue / ARR by year$0$20K$40K$60K$80K20232024$60K$76KSource: GetLatka.com
YearMilestone
2024New Standard Hit $75.9k revenue in October 2024
2023New Standard Hit $60k revenue in November 2023
2023Launched with $0 revenue

New Standard Valuation, Funding Rounds

New Standard's most recent disclosed valuation is $227.7K.

New Standard is a bootstrapped SaaS startup. Founded in 2023, New Standard has grown to $75.9K in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, New Standard has built its business with no outside investment.

New Standard Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120232023 cumulative: $0 • 2023 Founded: $02023 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

New Standard Employees & Team Size

New Standard employs approximately 1 people as of 2026.

New Standard has 1 total employees in different roles and functions.

New Standard Team GrowthReported headcount over time001111202320241111Source: GetLatka.com
YearMilestone
2024Reached 1 employees (October 2024)
2023Reached 1 employees (November 2023)

Founder / CEO

Samuli Pehkonen

Transforming the fashion system is a necessity to face humanity’s greatest challenges across environment and climate –New Standard was founded on the belief that everyone can make a difference.

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Customers

We do not have customer count information for New Standard yet.

Frequently Asked Questions about New Standard

What is New Standard's revenue?

New Standard generates $75.9K in revenue.

Who founded New Standard?

New Standard was founded by Samuli Pehkonen.

Who is the CEO of New Standard?

The CEO of New Standard is Samuli Pehkonen.

How much funding does New Standard have?

New Standard raised $0.

How many employees does New Standard have?

New Standard has 1 employees.

Where is New Standard headquarters?

New Standard is headquartered in Helsinki, Finland.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .