Founder Interview Video
How WhatConverts Reached $3.6M ARR and 40,000 Customers While Staying Bootstrapped (Interview with CEO Michael Cooney)
Chapters
- 0:00Event intro and context
- 0:36How WhatConverts was founded
- 2:35Early growth and the scary phase
- 3:27Competing against $1B in funded rivals
- 4:14Why the founders chose to stay bootstrapped
- 5:28Problem, product, promotion framework
- 7:12Living the problem and 60% annual growth
- 9:25Building the best customer support in SaaS
- 11:0470% free trial conversion rate
- 12:07Land and expand through agencies
- 14:41Usage-based pricing and revenue expansion
- 15:03The $15M acquisition offer and the decision to decline
- 16:2440,000 paid companies and Google Ads strategy
- 21:01Google Organic becomes the top channel by 2021
- 23:07Next goals: $10M ARR and mission alignment