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2024 Revenue

$5.2M(Est.)

Customers · 2022

300

Funding

$0

Team

12

Churn · 2021

20%

Founded

2018

Ready Reviews Revenue (2024)

Ready Reviews (operating as Wombot.io) is a Tennessee-based software company that provides automated online review and word-of-mouth marketing tools for local businesses. Founded and run by Mike Hall, the company generates revenue primarily through a value-added reseller (VAR) partner program in which independent salespeople pay a monthly platform fee, white-label the product, and sell directly to local businesses while retaining 100 percent of their end-customer revenue.

As of mid-2022, the company reported approximately $750,000 in annual recurring revenue, up from roughly $25,000 per month a year earlier, driven by an affiliate marketing program and a shift toward recruiting commission-only salespeople as resellers. Hall operates the business without any full-time employees, relying entirely on contract developers and marketing partners.

Hall was in early-stage conversations with two angel investors at the time of the interview and indicated he could deploy approximately $1,000,000 in capital toward payment-processing integration and targeted marketing. The company had not yet closed any outside funding round.

Last updated

Ready Reviews Revenue

Wombot.io reported approximately $750,000 in annual recurring revenue as of mid-2022, equivalent to roughly $60,000 per month. Hall told Latka that the business was generating about $24,000 to $25,000 per month approximately one year earlier, implying the monthly run rate more than doubled over the prior twelve months. An earlier appearance on the show, approximately two years before the July 2022 interview, placed ARR at roughly $450,000.

Ready Reviews Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1.3M$2.5M$3.8M$5M$6.3M2018201920202021202220232024$0$143.3K$453.5K$294K$750K$3.1M$5.2MSource: GetLatka.com interview on Jul 7, 2022 with Mike Hall
YearMilestoneSource
2024Ready Reviews Hit $5.2m revenue in October 2024Estimated
2023Ready Reviews Hit $3.1m revenue in November 2023Estimated
2022Ready Reviews Hit $750k revenue in July 2022Watch[1]Estimated
2021Ready Reviews Hit $294k revenue in January 2021Watch[2]
2020Ready Reviews Hit $453.5k revenue in December 2020
2019Ready Reviews Hit $143.3k revenue in January 2019
2018Launched with $0 revenue

The $60,000 monthly figure is derived almost entirely from the VAR partner program. Hall noted that the math is not exact because some partners access the platform through a discounted three-month introductory plan at $99 per month rather than the standard $199 rate, and ongoing churn among partners means the active base fluctuates. Hall said the business is fully bootstrapped and that he retains 100 percent of the platform fees paid by resellers, with a marketing contractor receiving a percentage on certain deals he sources.

Hall estimated that if the company added payment-processing infrastructure to capture a share of end-customer revenue without growing the reseller base, ARR would more than double from its current level. He declined to sell the business for $1,000,000 or $2,000,000, indicating his own assessment of its growth trajectory.

Ready Reviews Valuation, Funding Rounds

Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.

Ready Reviews Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12018Source: GetLatka.com interview on Jul 7, 2022 with Mike Hall
YearRoundAmountValuation% SoldSource

Founder / CEO

Mike Hall

CEO

Mike Hall, 41 at the time of the July 2022 interview, is the founder and CEO of Wombot.io and describes himself as a serial entrepreneur focused on marketing tools for local businesses. He is based in Tennessee, is married, and has one son. Hall does not code; he told Latka he attended one HTML class at age 18 and wishes he had continued learning to build software himself.

Hall has worked with the same offshore development team in India for seven to eight years. He operates the business without any full-time employees, managing all functions through contractors and partnership arrangements. His marketing operations are led by a contractor he refers to as David Dubs, who came from the affiliate and MLM marketing world and is credited with driving the surge in free-trial volume that fueled the company's growth over the prior eighteen months.

Net worth was not discussed in the interview. No prior company exits or valuations were disclosed by Hall for his own ventures.

Q&A

QuestionAnswer
What's your age?44
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Wombot.io had approximately 300 value-added reseller partners as of mid-2022, each paying $199 per month for access to 50 resellable locations. Some partners access the platform through a discounted introductory plan at $99 per month for the first three months. Hall noted that resellers charge their own end customers anywhere from $99 to $499 per month, and that top-performing resellers generate $10,000 to $20,000 per month in recurring revenue from their local business clients.

The company also serves local businesses directly, though the interview focused primarily on the VAR channel. Hall reported that the free-trial program was generating 500 to 600 free trials per month on average, with a peak of approximately 700 per month. Of those trials, roughly 40 converted to paying users on average, implying a conversion rate of approximately 8 percent at the 500-trial baseline. Hall said direct-business churn is very low at roughly 2 to 3 percent, while partner churn ran as high as approximately 20 percent during the period when the reseller base included a large share of MLM-oriented participants. Hall said the company has since shifted its recruiting focus to commission-only salespeople, which he expects to reduce partner churn materially.

Hall estimated that his VAR partners collectively generate approximately $500,000 per month, or $6,000,000 per year, in revenue from their own end customers, though he acknowledged he no longer has direct visibility into those figures.

Ready Reviews serves 300 customers.

Ready Reviews Business Model

Wombot.io monetizes through a flat monthly platform fee of $199 per reseller partner, which includes access to 50 resellable locations. The company does not currently take a percentage of the revenue its VAR partners collect from end customers, though Hall said integrating a payment-processing layer to capture a share of that downstream revenue is a near-term priority. He estimated that adding this capability alone, without growing the reseller count, would more than double current ARR.

The company carries no full-time payroll. All development is handled by a long-tenured offshore team in India on an on-call basis, and marketing is managed by a contractor on a revenue-share arrangement. Hall described the customer acquisition process for partners as fully self-serve: partners sign up through funnels, access a free trial, and convert without requiring demos or direct sales contact from Wombot.

Gross partner churn reached approximately 20 percent during the MLM-heavy period of 2021 and has since declined to approximately 2 to 3 percent as the reseller mix has shifted toward professional salespeople. Profitability was not explicitly discussed in the interview, though the bootstrapped, near-zero-payroll structure suggests the business operates with low fixed costs. Burn rate, gross margin, LTV, CAC, and payback period were not discussed.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

300

Nathan Latka: How many value added resellers do you have today? Mike Hall: A little bit under 300. It was a little under 300 in total.

Watch

Gross churn (2021)

20%

Mike Hall: When it comes to partners, from the last year and a half, I can't even give an exact number, but it's too much. It's like maybe twenty, twenty some percent. It's a lot.

Watch

Free trials / month (2022)

500

Mike Hall: We were having five, six hundred free trials per month. At the height, it was almost 700. So we kind of ramped it up for a lot of free trials.

Watch

Ready Reviews Employees & Team Size

As of mid-2022, Wombot.io had no full-time employees. Hall told Latka, "I don't have any employees. I don't have any full time staff. I do everything through partnerships." Development is handled by an offshore team in India that Hall has worked with for seven to eight years, available on call but not on payroll. Marketing is managed by a contractor. Hall himself handles all other operational functions.

Ready Reviews employs approximately 12 people as of 2026. It serves 300 customers that rely on its solutions.

Ready Reviews Team GrowthReported headcount over time036912152018201920202021202220232024002212121212Source: GetLatka.com interview on Jul 7, 2022 with Mike Hall
YearMilestoneSource
2024Reached 12 employees (October 2024)
2023Reached 12 employees (November 2023)
2019Reached 2 employees (January 2019)

Frequently Asked Questions about Ready Reviews

What is Ready Reviews's revenue?

Ready Reviews generates an estimated $5.2M in annual revenue.

Who founded Ready Reviews?

Ready Reviews was founded by Mike Hall.

Who is the CEO of Ready Reviews?

The CEO of Ready Reviews is Mike Hall.

How many employees does Ready Reviews have?

Ready Reviews has 12 employees.

Where is Ready Reviews headquarters?

Ready Reviews is headquartered in New York, New York, United States.

Compare Ready Reviews to the industry

Ready Reviews operates across multiple industries. Browse revenue, funding, and growth data for Ready Reviews in each sector below.

Full Interview Transcripts

Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man teamJul 7, 2022

[00:00] Folks. My guest today is Mike Hall. He's a serial entrepreneur, innovating easy to use, highly effective marketing tools for local businesses at his company called wombot.io. Mike, you ready to take us to the top? [00:09] >> I'm ready. Let's go, Nathan. [00:11] I know you joke. You said, Nathan, I was little bit late because I was getting out of my McLaren, and my audio wasn't connected. It has a slight flex, which we love, but it's working. [00:18] >> I I love flex on the McLaren every day. And just to flex even more, two weeks ago, I was in New York City in Manhattan when they unveiled the new Artura supercar McLaren. So McLaren invited me there. The president of McLaren was there, and and I got to I got to complain about the the maintenance issues. Well, you're [00:33] a car guy then. [00:34] >> Oh, I I love cars, man. Absolutely. [00:36] Amaze so that's why you do SaaS, profits to put into cars? [00:40] >> That's pretty much where it goes. [00:41] 100%. Amazing. I love I love the honesty. Alright. What is Wombot? What are people paying you for? [00:46] >> Okay. It's word-of-mouth bot, which basically is an automated system to get online reviews. But in the end of the day, the value that we're selling is business growth on autopilot for local businesses. But we have two types of users. We've got local businesses, but we've also got a partner program, is really blown up the last year and a half, where we have resellers selling the application, and they rebrand it for their own, and they keep 100% [01:09] >> of the revenue. It's completely new different type of strategy. We're seeing if it works here. [01:14] So I guess, tell me, well, let's reverse engineer first. Last time you came on, I think you said you were doing like $450 k in ARR or something like that? [01:23] >> I really can't remember. I know it was about two years ago, something like that. [01:27] What are [01:28] you at today? [01:30] >> For ARR, right around 750,000 right now. It might even be a little bit more at the end this year, but we're doing a little bit more than 60,000 per month right now in total. [01:39] That's great. [01:40] And that's all revenue you get. You don't have to pay a bunch of that out to your value added resellers, right? [01:45] >> Well, yes, I do have a marketing guy that gets a percentage on different things he brings in, but when it comes to the resellers, it's completely separate. So I keep 100% of that revenue. [01:55] So how do you make So from a value added reseller, how do you make money from them? [01:59] >> Okay. Well, right now we charge them 199 per month. Okay? But I give them 50 locations to resell. We have resellers all over the world right now that are reselling it for anywhere from $99 a month to $499 per month. So we have guys making 10 to $20,000 per month on reoccurring revenue, but they're going out and doing all the effort and and the work of selling it, which is not a lot of work to sell [02:22] >> Wombot, number one. But but the the the thing that makes that an attractive business model from my standpoint is that it's a very efficient sign up and customer acquisition, you know, process. We don't talk to them. We don't do demos. They go through funnels and everything else, and they sign up and, you know, we have a free trial so they can sign up to and and the cool thing is is last year and a half, we've [02:43] >> really kind of boiled down our our our ideal user, our ideal partner, and that the partners end up being salespeople. Okay? We had a bunch of different types of folks, marketing companies, and different things that would sign up. But salespeople, they don't have to be technically, you know, advanced. They just have to be able to So that's really our sweet spot, and we're just now really starting to crank that up. [03:06] But Mike, how many of them how many VARs do they pay you? $199 a month? [03:10] >> What is that? The beginning part? [03:12] How many value added resellers do you have today? [03:15] >> A little bit under 300. It was a little under 300 in total. [03:18] 300. So I can take 300 times $200 a month. That's where you get $60 k a month in MRR. [03:24] >> Yes. But some of those are on we have like a three month plan for we have different distribution platforms, but some of them go through like where they get $99 a month for the first three months, things like that. So so it doesn't add up exactly. And and also too, we do have a a pretty substantial churn rate. I hate to say it, but it's a fact. So but which it's always still growing. [03:44] But How big? [03:46] >> I it again, when it comes to direct users like businesses, it's it's very small, like, you know, maybe two or 3%. When it comes to partners, from the last year and a half, I can't even give an exact number, but it's it's too much. It's like maybe twenty twenty some percent. It's a lot. But the thing is we were not concentrating on salespeople. My marketing guy that does a great job, you know, getting free trials in [04:10] >> for the partner side, it came from the MLM world. We had a lot of MLM people in there. They come with a lot of problems. And, you know, what that ended up happening is they were trying to sell it to resell it to resell it. They weren't actually but but but they but they ended up finding some terrific salespeople that that really, you know, took off with it. [04:27] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect [04:50] your Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna [05:14] get a different valuation. A VC is gonna pay a different valuation. Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, Right? So the teal is what a VC would pay. Yellow is what private equity and red is if you sold the whole thing outright. Now what's cool about this is this is [05:36] not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction, 1,200,000 seed round, 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're [06:02] going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at, and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. Alright. We're gonna go back to the YouTube video here in a second, but if [06:24] you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into the [06:50] interview. Mike, when you add up all the volume of all the revenue your VARs make together, do you know what that is? What they charge their customers? [06:57] >> No. I I was talking to somebody yesterday about this. My my guess is somewhere around a 500,000 a month, maybe a little bit more that they are bringing in directly to themselves. But again, I have no way at this point, and we don't have enough time to tell you exactly why. I used to be able to track it, now I don't just to make it easier on them. [07:15] Why not take why not try and take like I mean, can you not take 10% of that? [07:19] >> Okay. So I I watched one of your shows the other day. I I forget the app's name, but I have it on my phone. I contacted them. My next step is to have an integrated payment processing platform and to capture a percentage of revenue. It does two things. It's gonna make it easier for new partners. They don't have to go out and get their own Stripe or PayPal accounts to do reoccurring payments, and we're gonna capture [07:39] >> more of that revenue. So You nailed it. The the that plus sales enablement tools is the path forward. So, you know, our current revenue, even if we didn't grow our user base and we had sales name with tools to sell to these partners, I'm thinking would more than double the the current ARR. Yep. So so those are the things I'm trying to work on at this point in time. But but it's still it's still in its [08:00] >> infancy, man. We we have a couple of investors, some guys that did really well. One one guy does 70,000,000 a year in a software company. Another guy sold his software for $84,000,000. [08:11] And How much have you raised? [08:13] >> None right now. So I I I'm just kind of at that that point that they're doing due diligence. We'll we'll we'll see whether or not I want, you know, or not I want, but we'll see whether or not it goes forward. [08:21] Mike, how much capital do you need? [08:26] >> It's it's I I I mean, if I had somewhere near a million dollars, I I think I could do a lot with that. [08:32] Do need that all right away? Or could you do like 200 k today? [08:35] >> No. It it wouldn't be right away. So there there's, you know, holes in the butt. There's a few problems I'm trying to solve development issues. I've had the same developers for seven, eight years. They're great guys, but [08:45] I How many full time today? [08:47] >> It's it's not maybe like one you can kinda say is full time. But we we don't I don't have any employees. I don't have any full time staff. I do everything through partnerships. [08:57] Do you code? No. So how do you get the how do you make sure that the the things keeps working for all these 300 value added resellers? All the white labels? [09:04] >> I I I have, developers that are basically on call every day. So it's but but but they're not full time. So let me ask that specific thing full time. I have developers at any time of the day, I could contact them and they will look into the problem, they will fix the bug, and it's usually fairly quickly. [09:22] Well, Mike, mean, look, one thing I'd encourage you to think about, don't know if you know this, but like, you know, Founderpath, my other company, you know, our whole goal is to help founders get to 5,000,000 in ARR, totally bootstrapped with a 100% control. We could give you take your MRR today times five. Right. We could give you 300 ks today. Like we wire it tonight, tomorrow. Where would you spend the money to get drive growth? [09:41] >> Well, there's a couple things. So the development side for integrating a payment process, which we already have Stripe, we don't use that connect for, know, what would you call it? We don't use the connect for, you know, partner payments. So that would be have a one development side. The other side is to have a targeted marketing campaign directly towards salespeople. And I have a number of things that are pretty much ready to go. But content is [10:09] >> a big hurdle. So that would be one place where the revenue would be spent. And just on getting the development off to par, really, think. Which the development process might take three, four months to get everything set [10:23] Who are you using? What's the Dev Shop you're using right now? [10:26] >> I I don't wanna say their name, but they're they're offshore. So Where where which country? It's it's in India. And they are like a larger organization. And actually, when I went to New York, when I told you that the guy flew in that that I've been dealing with for years. [10:39] Is it Cody Toss? [10:40] >> No. No. But if you have any recommendations, please let me know. [10:44] No, this is the number one thing we help founders with that use Founderpath when they take money from us. We help make sure they've got amazing engineers. And a lot of time it's an outsourced engineering firm that we've already vetted that we have other founders that are paying for. So we know it's good quality work. So we can chat about that offline, but this is great. So $60,000 a month. Now, if you're doing, call it 60,000 [11:00] a month today, what were you doing exactly a year ago? Do you remember? [11:04] >> It was probably about 20 some, maybe 24,000, 25,000, something like that. [11:08] Oh, that's a lot of growth. [11:10] So I mean, how have you doubled in the past twelve months? What changed? [11:12] >> Well, like I said, David Dubs, who does a lot of the marketing side, he was really going towards, you know, which I hate MLM side, but he was going through it. But we were having five, six hundred free trials per month. Okay? And I think at the height, it was almost 700. So we kind of ramped it up for a lot of free trials. We have an affiliate program so that they get paid and things like [11:32] >> that for referring others. But those 500 on average might end up being 40 new paying users, which is great, but then because of our churn rate, it was up down kind of growth. But the beginning of the year, it was starting to go down, think because of Christmas, things like that, MLM kind of thing again. And then I gave dubs a hard time, boom, he found some bigger guys to go out there and advertise it, and [11:57] >> went up properly. But like I said, at this point in time, we're not having great growth like today. But what we're doing, I'm getting rid of the churning disputing type of user partner, and I'm bringing on the salesperson. And the salesperson Would [12:13] you sell the whole business today for for a million dollars all cash upfront? [12:16] >> No. Not for a million bucks. No. [12:18] 2? [12:19] >> No. No. Probably not. Like, it would be like like, it's it's so easy to grow this thing. Like, and and it's from my perspective, like, it's clear now how to go go forward. And the problem is that there's so much opportunity. Mean like we're selling to salespeople. I just did a webinar last night for two hours, had a bunch of our salespeople on there. We got this guy from Australia. He's been doing commission only sales his [12:41] >> whole life, very successful guy, lives on a resort, but he says the best opportunities ever seen. He's signing up five to six local businesses per week at this point in time. And again, he's capturing 100% of the revenue. And like I said, our partners are flocking to people like him that are publicly saying things on his Facebook group because they're just hungry for sales enablement tools. So there's some missing pieces here that I'm trying to put [13:07] >> together this year. But, you know, sales enablement and capturing some of the revenue that our salespeople partners are, you know, getting from local businesses for sure. [13:16] Alright, Mike. Sounds good. We're out of time. Let's wrap up with the famous five quick answers here. Number one favorite book. [13:22] >> Jay Conrad Levinson and Guerrilla Marketing. [13:25] Number two, is there a CEO you're following or studying? [13:28] >> I'm not. I'm not. [13:30] >> No. [13:31] Number three, what's your favorite online tool for building Wombot? [13:35] >> Did it I you know, there's there's so many right now. I I I really don't have it. I'm I'm sorry, man. I wasn't ready for, like, the the the fast five. I I I like Wombot for growing a business. Business growth and all of that. [13:45] >> Too many. [13:46] Number four. How many hours of sleep do get every night? [13:47] >> You know, between four and eight. It all depends on what's going on that day. [13:51] Alright. [13:52] And situation, married, single kids? [13:53] >> I'm married, you know, happily here in Tennessee. [13:56] How many kids? [13:58] >> One son. We got one son. One kid. That's why that's why I'm here in the middle of the Alright. [14:01] Very cool. And and how old are you? [14:03] >> I'm 41. I'm too old. [14:05] 41. Question. Something you wish you knew when you were 20. [14:10] >> Just to to start a software business because when I was 18, I went to one class for HTML. I should have just kept going with it and continue to learn how to code. Because I I love to build stuff. So with software, the building blocks are free. I'm building a house right now. It takes forever. And but with software, if you know how to code, it's free. Guys, [14:32] wombot.io helps small businesses grow. He doesn't wanna deal with all the sales work. So he has over 300 value added resellers that sell his product. He does not take a cut from them right now, but they make about $6,000,000 a year through his program. That's his estimate. He makes about $60,000 a month because each VAR pays about $200, $300 bucks a month for the software. That's he's doing $60,000 a month right now, up from $25,000 a month [14:52] just a year ago. Totally bootstrapped, which we love. And he's a one man wrecking machine. All consultants building this tool, which we love. Mike, thanks for taking us to the top. [14:59] >> I appreciate it, Nathan. Talk to you soon. [15:02] One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers. They try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday one [15:27] p. M. Central. Additionally, remember these recorded Founder interviews go live. We release them here on YouTube every day at two p. M. Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button, and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's [15:48] an acquisition, a big fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you wanna take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You wanna get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are [16:11] saying. Sign up for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode. And if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, I do it so that we can all learn. We have to counter those [16:30] people. We got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.

TT 1758 Hall, YouTubeJan 16, 2019

hello everyone my guest today is mike hall he's a 38 year old serial entrepreneur gone digital he's been involved in startups entire life even when they were just called new businesses from patenting a product manufacturer in china to owning a construction company and now creating a cutting-edge marketing tool in the form of a sas with the word of mouth bot he's an innovator and creator at the core whether it be online or offline mike you're ready to take us to the top let's go all right it's onebot.io tell us what the company does and how you make money all right nathan uh wombot stands for word of mouth but and it's a marketing tool so basically it automates the process of getting a high volume of real online reviews for companies and once it gets those reviews it uses live data and our proprietary logic to decide where to put uh each review so this might mean internalizing a negative review as feedback or putting positive reviews on yelp until uh the rating is above a 4.0 for example and then wombat would automatically start sending the positive reviews to google where they're you know have the most impact and bottom line the purpose is over time uh this means ranking for more keywords on search and a dramatic increase in organic traffic and so how are you how are you incentivizing people to leave these reviews in the first place uh well what we found is timing is the most important thing uh i've talked to a lot of people on both sides so uh the customers the consumers that are buying these products and leaving the reviews a lot of them fully intend to leave a review if they have a great experience 90 percent of people that have good experiences in fact say they would leave a review if it was easy so we make it very easy for the business and very easy for the consumer uh to leave the review uh and by asking at exactly the right time uh we're getting people to write you know paragraphs and books online about uh how great their experience was with their electricity how are you asking them though like what's the electrician dude the electrician gives you the customer's email and you email them directly well it could be email through email or sms yeah so for example black time electric in salt lake city they started with 111 reviews now they have 929 as of today on google and this is because uh asking at the right time so with them specifically we integrate with their quickbooks uh so they invoice a customer as they always would and we programmatically get that data and we uh contact their customer at exactly the right time so what do you charge for this on average per month what do people pay well our customers are direct uh companies and then we also uh have a white label version that we distribute through partners like marketing companies for example so we do charge per location uh it's a very new business so uh the pricing we're still trying to do our best to figure out a hundred percent but on average right now uh the market seems pretty comfortable at 199 per location approximately um so just to be fair are you selling mainly to brick and mortar locations like you give the example an electrician which i imagine like what do you mean a location for an electrician sure so that could be a physical geographic location where if they have multiple um you know locations around the city or a region but it but reviews are really ubiquitous so the electrician is an example uh but it's not the status quo so we have service companies we've got doctors we've got lawyers we've got a lady how many how many companies today uh well in the last two weeks we've gone up a little bit more than 10 well we've got just under uh 60 uh paying users right now that that account for a little bit over 200 locations in total okay so can i take 60 times 200 bucks you're doing about 11 grand or 12 grand a month in revenue right now uh just just a little bit over 12 yes but but but also to like i said uh we charge per location so that doesn't mean that we're charging that 200 per location we we're still trying to figure out our pricing but you're doing about 12 grand a month right now with 60 clients correct okay so that's without each one paying 200 a month on average on average where were you exactly a year ago were you pre-revenue at that point uh a year ago this month i was making a hundred dollars a month yeah my my first customer and and and i i was moonlighting uh you know developing the software and uh you know i had a construction company i was working at it with it uh on a daily basis so year one was 20 2018 you launched in 2018 correct okay and i bootstrapped the company or raised capital no i i bootstrapped it everything's paid on my own how many people now today at the company well uh tomorrow i have my first sdr starting so as of tomorrow there will be two in the office but um we do have developers designers a lot of uh you know copywriters i mean in total i've contracted you know 20 30 people in total but that's not full-time employees how many full-time just okay yeah as of tomorrow that's great okay good what about churn it's critical in a sas company have you lost customers yeah absolutely at the beginning i did have a lower price point uh to try to accommodate folks like real estate agents or lower volume companies and i found that does not work so i had a 19 plan and found that those folks are the ones that turn uh the most so what i found was actually increasing the price to the direct user uh maintained uh you know that that partnership longer and decreasing the price uh to partners uh had the same effect uh for parts so mike what is your turn today what's the revenue turn per year uh i i mean like i said it really would if you split it into two different categories you know the direct users and the the partners i mean with the direct users right now it's it's probably i'd say 10 or less which is not great but but but it's going down much less in the last six seven months okay so about 10 logo churn per month uh well it it was initially uh but what's it today you mean give me the updated number uh 4.3 percent when i looked at it okay four point three percent logo turned permanent uh correct okay that's great and are you how are you getting these customers where did you get the first 60 well like i said i was working with my construction business i didn't have a lot of time to put towards it so everything was through cold emails i would spend 10 15 minutes a day i have a very robust system of gathering emails and i send out a high volume of emails uh on a daily basis and through cold emails is how i was obtaining the the user how are you getting the email in the first place uh through a number of that's a long answer we need a long time to talk about that but there is a number of different ways uh through you know crawling millions of sites uh through a technology i created or uh subcon you know not some contract but using other sas services that provide some of these name name one of the tools you use ah snob dot io is you know like a a known a known tool uh that i've just recently started using uh that's knob dot io ah snob snov dot io and then how do you once you get the email what are you using to send it i have a system set up uh it's called automatic i don't know atomic email and i have it it's a pretty unique system but uh i i send it through there uh in how many per day on average uh it it really goes up and down it fluctuates but i can send 20 30 000 emails a day currently i have millions of emails that uh again i've been very inefficient in uh copywriting and content and that's why and what's the tool you send these through it's called automatic email uh atomic email i'm sorry hey what's the website uh atomic email sender.com i think it it's uh it's not a sas product it's you pay it one time and it's a native application uh like you're used to in the 90s i guess okay just to be clear is it spelled spell it for me is it ato mic yeah correct like a like atomic bomb atomic email interesting okay good and so that's like a tool it's this on your desktop or it's a web tool it's a desktop so it's a native application it's not a web-based cloud cloud-based app is it called atomic email hunter no uh it's just a tablet yeah that's the same company but that hunter is not very good uh that atomic email hunter does not does not work very well but but their sender works uh it's kind of a clunky system but uh it it does the job interesting and how do you know that deliverability is high uh because i track it how uh through code i can i can track opens and clicks um you know uh it what i don't have right now is a ability to follow up and do a drip and uh you know uh action-based follow-up which i'm working on developing now but uh you know so everything would have to be manual to follow up with uh emails at this point in time interesting when you send out 20 000 in a day how many would respond well the response to me is uh signing up for a demo so they would go to my website wombat.io they would search around get interested in it sign up for a demo and my closing rate has been fairly high because of that you know like i said in the last four months i've worked on this full time and i've tried different lead generation tactics and email so far is has been the most efficient way of generating interest sorry what is the response rate uh it's all over the board when when i was doing it uh earlier last year i i believe it took about 33 000 emails to get a new user but when i increased the volume uh it took much more so uh i don't have the exact number but give me the actual response i don't want how many for a new user but for a replied email like a response if you send out twenty thousand what's your responsibility it all depends on the category so i'll give you an example uh you know recently we sent out uh about throughout a week about sixty thousand emails to a number of uh marketing companies or freelancers and we have a new plan that's 1.99 per month that includes 50 locations which they end up charging you know reselling it for 299 or more a month what was the response rate the response rate for that i think i had like seven or eight demos set up and you know probably about three three closes out of those eight demos i see but but again uh if i send it to a bunch of electricians i might have a lower response got it do you know yet what your cac is your fully weighted customer acquisition cost i i do not uh too early yeah i i i i'm assuming there's going to be a number of additional expenses uh to really grow it uh you know properly like i said right now it's it's completely bootstrapped in all my shoulders and so would you would you uh where are you based uh murfreesboro tennessee and it's about a half an hour uh south of nashville i'm originally from delaware but i moved here about seven years ago and i really like it around here very good when do you think you'll break 15 000 bucks a month uh well i believe i do have a commission only outside sales person and he's about to close a deal with 60 locations at 100 a month with a two-year term at 144 000 bucks for the two years so uh we should be breaking that as soon as that paper is signed mike but you and i both will believe that when it's signed and the money's in the bank right you you are correct it means nothing right now yeah how um how have you looked at raising capital to drive growth or no i i have not um you know there is there are um examples of uh competitors raising a large amount of capital and i can appreciate that but uh for me right now uh i i don't i don't have intention of raging capital though very good all right let's wrap up mike with the famous five one answers one word answers here if you can number one what's your favorite business book uh well i got a lot of books over here but the one on top is uh predictable rationality here by uh dan early it's a great great book about the psychology of uh you know illogical decision making and how we buy things number two is there a ceo you're following or studying um first when it comes to mine is jay conrad levinson he actually passed away about five years ago but he's the creator of gorilla marketing and i believe wombot really is a gorilla marketing tactic and he's somebody that i used to read books you know when i was a teenager good number three what's your favorite online tool uh it would probably have to be that atomic email sender i guess uh you know that that's that's one that's worked out the most uh for me so number four how many hours of sleep to get every night eight plus i get plenty of sleep and what's your situation married single kids yeah i got a wife and two sons all right so and how old are you i'm 38. 38 last question what do you wish your 20 year old self knew just to stick to one business at a time i've done too many different things and in uh if you stick yet anything for a while you you know it's easy to succeed guys stick to one business at a time launched wombot back in 2018 now 60 customers paying 200 bucks a month 12 grand a month in revenue got his first customers by cold emailing 10 to 15 minutes a day you know 10 20 000 emails sending out per day via snov dot io and atomic email again profitable bootstrap two people but in nashville tennessee 4.3 logo churn per month it's too early to talk about cac but as he looks to scale again makes reviews easy mike thanks for getting us to the top thank you nathan

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