Latka logo

How Yardstick CEO Chris Labossiere grew Yardstick to $1.8M revenue with a 22 person team in 2021.

Provider of an online testing and training software intended to provide e-learning instructional design and developmental services to governments, associations, licensing and certification bodies and corporations. The company's online testing and training software for exam administration, psychometrics and e-learning instructional design and developmental services, enabling clients to create several questions at a time.

Last updated

Yardstick Revenue

In 2021, Yardstick's revenue reached $1.8M. Since its launch in 2005, Yardstick has shown consistent revenue growth.

Yardstick Revenue GrowthReported revenue / ARR by year$0$400K$800K$1M$2M$2M200520072009201120132015201720192021$0$2MSource: GetLatka.com
YearMilestone
2021Yardstick Hit $1.8m revenue in April 2021
2005Launched with $0 revenue

Yardstick Valuation, Funding Rounds

Yardstick's most recent disclosed valuation is $5.3M.

Yardstick is a bootstrapped Other Collaboration Software startup. Founded in 2005, Yardstick has grown to $1.8M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, Yardstick has built its business with no outside investment.

Yardstick Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120052005 cumulative: $0 • 2005 Founded: $02005 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Yardstick Employees & Team Size

Yardstick employs approximately 22 people as of 2026.

Yardstick has 22 total employees in different roles and functions and 1 sales reps that carry a quota.

Yardstick Team GrowthReported headcount over time0510152025200520072009201120132015201720192021002222Source: GetLatka.com
YearMilestone
2021Reached 22 employees (April 2021)

Founder / CEO

Chris Labossiere

Isabelle Gonthier is the Chief Assessment Officer at Meazure Learning (Yardstick-ProctorU) and in this role, she oversees and provides strategic direction for the professional testing business, including psychometrics, exam administration and operations, account management, customer success, product development and implementation, and business development. Over the course of her career, Dr. Gonthier has managed the development and administration of large-scale national licensure and certification examinations and assessment tools for various professions in the health, financial, and IT sectors. Dr. Gonthier earned her Doctorate in Experimental Psychology at the University of Ottawa. Prior to her work with Meazure Learning, she has worked at Financial Planning Standards Council (FPSC, now FP Canada) & CFP Board as Vice President of Certification and Director of Examinations, respectively. She has served as a psychometric commissioner and as Chair of the NCCA commission and is now involved with the conference executive committee and is the Chair of the Program Committee for the Association of Testing Publishers (ATP). Isabelle is a high energy, sought after speaker at many industry conferences and meetings including ATP, ICE, CLEAR, CNAR and others. Isabelle is fluently bilingual and works in both English and French.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Yardstick yet.

Frequently Asked Questions about Yardstick

What is Yardstick's revenue?

Yardstick generates $1.8M in revenue.

Who founded Yardstick?

Yardstick was founded by Chris Labossiere.

Who is the CEO of Yardstick?

The CEO of Yardstick is Chris Labossiere.

How much funding does Yardstick have?

Yardstick raised $0.

How many employees does Yardstick have?

Yardstick has 22 employees.

Where is Yardstick headquarters?

Yardstick is headquartered in Edmonton, Alberta, Canada.

People Also Viewed

MishiPay logo

MishiPay

Developer of a mobile self-checkout technology designed to make online payments. The company's technology allows shoppers to pick up a product they wish to buy, scan the barcode and automatically pay with their phone, enabling shoppers to make secure cashless payments via a virtual mobile payment platform and save time by not waiting in queues.

DocLens.ai logo

DocLens.ai

Agentic AI Workflow for Complex Claims and Legal

Treiner logo

Treiner

TREINER (treiner.com.au) is an Australian & New Zealand based holistic football coach booking marketplace offering a vast range of coaches in different fields & specialisations at locations, budget and experience to suit football players of all ages and abilities, whether you are a young player starting out, a youth player looking to move to the next level or a professional player looking for some specialist unbiased and objective training and feedback away from a club environment to help you gain your next contract.

dotin logo

dotin

Developer of an artificial intelligence platform designed to capture digital personality fingerprint. The company's business to business, SaaS platform combines psychology, structured/unstructured social and/or enterprise data, and machine learning to identify subconscious motivators and leverage these vital personality insights to improve business outcomes and the workplace itself.

LiquidText logo

LiquidText

Developer of a computer-based active reading system software. The company offers a fluid document representation built on multi-touch input interaction techniques designed to facilitate the activities of active reading including manipulation of presentation of content, control what content is displayed and where, creation of annotations and other structures on top of content, as well as navigation through content.

Apex Loyalty logo

Apex Loyalty

Loyalty isn’t about points. It’s about impact. Apex Loyalty is the Loyalty-Driven Growth Platform, designed to help brands influence every buying decision by engineering behavior through smart, measurable incentives. We don’t build programs. We build systems that drive the right actions and reward them meaningfully, with revenue growth as the outcome. 🧠 Three key layers we focus on: 1. Outcome: Drive incremental sales, reduce missed opportunities, and strengthen engagement where it matters most. 2. Enabler: Use incentive automation, behavioral targeting, and gamified campaigns to guide decision-making across every audience. 3. Impact: Achieve real behavior change — from point-of-sale reps to end-users, from sales teams to distributors. ⚡️ And the impact is fast. Apex Loyalty delivers measurable ROI in weeks. Brands have seen up to 40% uplift in sales by creating customer-level business targets, time-limited campaigns, and tailored reward mechanics! When incentives are designed right, revenue becomes repeatable. And loyalty becomes the signal that it’s working. 💡 Solutions • Channel Loyalty Platform: Motivate trade partners and sales points with performance-based incentives. • Consumer Loyalty Platform: Boost repeat purchases and LTV with personalized reward journeys. • Loyalty as a Platform: Drive internal performance through smart incentives for your sales, ops, or field teams. • Loyalty-Driven eB2B Ordering: Embed incentives into the digital ordering flow to increase adoption and order frequency. Built on Salesforce. Delivered your way. Full stack or Headless. Apex Loyalty adapts you. 🌍 Trusted by: PepsiCo, Haleon, Suntory Global Spirits, Daikin, BAT, Bridgestone, Royal Canin, SAB Miller, and more. 🐾 Inspired by Saint Bernards We walk alongside our clients. Loyal, resilient, purpose-driven, and equipped for any challenge. Apex Loyalty is built to help brands reach their growth summit, and stay there.

Compare Yardstick to the industry

Yardstick operates across multiple industries. Browse revenue, funding, and growth data for Yardstick in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Yardstick Revenue 2021: $1.8M ARR, $5.3M Valuation