Yoast revenue is $12 million
Yoast team size is 100 employees
How did Latka collect this data?
Latka collected this data by interviewing Yoast CEO Joost De on 01/16/2019
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Yoast
3-Don Emanuelstraat Wijchen, Gelderland, Netherlands
How Yoast hit $12M Revenue with 200K customers in 2022.
SEO for everyone
2010
Founded
$12M
2022 Revenue
YOY
Funding
Yoast Revenue
In 2022, Yoast revenue run rate hit $12M in revenue.
2019
Yoast hit $12M in revenue in 2019
2010
Yoast launched in 2010 with $0 revenue
Yoast Funding History
Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|
Team
Yoast has 100 total employees They have 200000 customers
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 100 |
| Engineer | 0(0%) |
| Sales | 0(0%) |
| Marketing | 0(0%) |
CEO/Founder
Joost De
Joost de Valk is a web developer, SEO and open source fanatic from The Netherlands. He is the founder and CEO of Yoast, which provides software and training for website optimization i.e. SEO. Yoast SEO, Yoast’s main software product, currently runs on over 10 million WordPress websites.
Q&A
What`s your age?
36
Favorite online tool?
Google.com
Favorite book?
Lord of Rings
Favorite CEO?
CEO Modderkolk
Advice for 20 year old self
Start a company sooner
Customers
Yoast has 200K customers.
Lifetime Months
80
x
Monthly ARPU
$5
=
Lifetime Dollar
$400
Acquisition Cost
-
Average Annual Price
$60
Churn
Yoast has an annual churn rate of 15.00%.
Gross Annual Dollar Churn
-15.00%
Annual Dollar Expansion
0.00%
Net Revenue Retention
85.00%
About Yoast
Monthly Revenue
$1M
-
Total Expenses
$0.0
=
Net Income
$0.0
EBIDTA Margin
0.0%
+
YOY Growth
0.0%
=
Rule of 40
0
Frequently Asked Questions about Yoast
When was Yoast founded?
Yoast was founded in 2010.
How much revenue does Yoast generate?
Yoast generates $12M in revenue.
Who is the CEO of Yoast?
The CEO of Yoast is Joost De.
How much funding does Yoast have?
Yoast was raised $0.
How many employees does Yoast have?
Yoast has raised 100 employees.
Where is Yoast headquarters?
Yoast headquater is at Netherlands