Yoast logo

Yoast

2019 Revenue

$12.0M

YOY

Funding

$0.0

Overview

About Yoast

SEO for everyone

Monthly Revenue

$1.0M

Total Expenses

$750.0K

=
Net Income

$250.0K

Ebidta Margin

25.00%

+
YOY Growth

=
Rule of 40

25


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Yoast CEO Joost De on 01/16/2019

Watch the podcast


Headquarters

Don Emanuelstraat 3 6602 GX WijchenNetherlands
Website

yoast

Yoast Revenue vs Funding

$Funding$Revenue

Yoast Revenue

In 2019, Yoast revenue run rate hit $12.0M in revenue.

$12.0M

Yoast Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Yoast has 200K customers.

Lifetime Months

80

×
Monthly ARPU

$5.0

=
Lifetime Dollars

$400.0


Acquisition Cost

Average Annual Price

$60.0

$0$60.0024681012

Churn

Yoast has an annual churn rate of 15.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-15.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

85.00%

Team

Employees

Yoast has 100 employees.

2019
DistributionQty

Total Team Size

100

Engineers

0

Sales

0

Marketing

0

CEO/Founder

Joost De

Joost de Valk is a web developer, SEO and open source fanatic from The Netherlands. He is the founder and CEO of Yoast, which provides software and training for website optimization i.e. SEO. Yoast SEO, Yoast’s main software product, currently runs on over 10 million WordPress websites.


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about Yoast

When was Yoast founded?

Yoast was founded in 0.


Who is the CEO of Yoast?

The CEO of Yoast is Joost De


How many employees does Yoast have?

Yoast has 100 employees.

How much revenue does Yoast generate?

Yoast generates $12.0M in revenue.


How much funding does Yoast have?

Yoast has raised $0.0.


Where is Yoast headquarters?

Yoast is headquartered at Don Emanuelstraat 3 6602 GX WijchenNetherlands

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