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Yoastrevenue & acquisition

Other Marketing SoftwareDon Emanuelstraat 3, Wijchen, Gelderland, NetherlandsFounded 2010

Yoast was acquired by Newfold Digital.

Yoast is a Dutch software company that builds the Yoast SEO plugin for WordPress, operating on a freemium model with a free version and a premium annual subscription.

yoast.comLinkedInUpdated Oct 14, 2026
Annual revenue
$12M
Jan 2019
Owner
Newfold Digital
Date not on record
Employees
210
Jul 2023
Customers
200K

Yoast revenue

Yoast's annual revenue was $12M in January 2019, its last figure before Newfold Digital bought it (source not recorded).

$0
$5M
$10M
$12M
2019
ReportedOne figure per year; a reported figure wins over an estimate
As ofRevenueSource
Jan 2019$12M–

– source not recorded

Who owns Yoast

Newfold Digital owns Yoast. The date and price of the deal are not on record.

Interviews with Joost de Valk

Nathan Latka has interviewed Yoast once, speaking with Joost de Valk. Each figure links to the second it was said.

Watch: How Yoast Reached EUR 10M Revenue and 200,000 Premium Customers on Zero Marketing Spend (Interview with Founder Joost de Valk)

January 2019 · Joost de Valk, Founder and CEO

How Yoast Reached EUR 10M Revenue and 200,000 Premium Customers on Zero Marketing Spend (Interview with Founder Joost de Valk)

Read the interviewWatch

Growth tactics they described: Organic SEOWatch at 10:53

Yoast CEO, founders & employees

Thijs de Valk founded Yoast in 2010 and led it as CEO. Yoast had 210 employees (July 2023).

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100
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210
20192020–222023
ReportedOne figure per year; a reported figure wins over an estimate
All 2 headcount readings, with sources
As ofEmployeesSource
Jul 2023210–
2019100Joost de Valk on cameraWatch at 7:07

Yoast FAQ

What was Yoast's revenue?

Before Newfold Digital bought it, Yoast's annual revenue was $12M in January 2019 (source not recorded).

Who owns Yoast?

Newfold Digital owns Yoast.

Is Yoast profitable?

Yoast was profitable in January 2019, as Joost de Valk said on camera.

How many employees does Yoast have?

Yoast had 210 employees in July 2023.

Who founded Yoast?

Thijs de Valk founded Yoast in 2010.

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How this page is sourced

11 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 14, 2026Data disclaimerReport a correctionClaim this profile