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Yoast revenue is $12 million

Yoast team size is 100 employees


How did Latka collect this data?

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Latka collected this data by interviewing Yoast CEO Joost De on 01/16/2019

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Yoast

3-Don Emanuelstraat Wijchen, Gelderland, Netherlands

website

How Yoast hit $12M Revenue with 200K customers in 2022.

SEO for everyone

Founded

2010

Founded

Revenue

$12M

2022 Revenue

YOY
-----

YOY

Funding
$0.0

Funding


Yoast Revenue

In 2022, Yoast revenue run rate hit $12M in revenue.

  • 2019

    Yoast hit $12M in revenue in 2019

  • 2010

    Yoast launched in 2010 with $0 revenue

$12M

Yoast Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

    FUNDING DATEROUNDAMOUNTVALUATION

    Team

    Yoast has 100 total employees They have 200000 customers

    2019
    DISTRIBUTIONQTY
    Total team size
    100
    Engineer
    0(0%)
    Sales
    0(0%)
    Marketing
    0(0%)

    CEO/Founder

    Joost De

    Joost de Valk is a web developer, SEO and open source fanatic from The Netherlands. He is the founder and CEO of Yoast, which provides software and training for website optimization i.e. SEO. Yoast SEO, Yoast’s main software product, currently runs on over 10 million WordPress websites.

    Q&A

    What`s your age?

    36

    Favorite online tool?

    Google.com

    Favorite book?

    Lord of Rings

    Favorite CEO?

    CEO Modderkolk

    Advice for 20 year old self

    Start a company sooner


    Customers

    Yoast has 200K customers.

    Lifetime Months

    80

    x

    Monthly ARPU

    $5

    =

    Lifetime Dollar

    $400

    Acquisition Cost

    -

    Average Annual Price

    $60

    $0$60024681012
    $0$60024681012

    Churn

    Yoast has an annual churn rate of 15.00%.

    -100-500%50100

    Gross Annual Dollar Churn

    -15.00%

    Annual Dollar Expansion

    0.00%

    Net Revenue Retention

    85.00%


    About Yoast

    Monthly Revenue

    $1M

    -

    Total Expenses

    $0.0

    =

    Net Income

    $0.0

    EBIDTA Margin

    0.0%

    +

    YOY Growth

    0.0%

    =

    Rule of 40

    0


    Yoast Board of Directors

    NamePosition

    Yoast Executives

    NamePosition
    Joost De CEO

    Yoast Employees

    NamePosition
    Joost De CEO

    Frequently Asked Questions about Yoast

    When was Yoast founded?

    Yoast was founded in 2010.

    How much revenue does Yoast generate?

    Yoast generates $12M in revenue.

    Who is the CEO of Yoast?

    The CEO of Yoast is Joost De.

    How much funding does Yoast have?

    Yoast was raised $0.

    How many employees does Yoast have?

    Yoast has raised 100 employees.

    Where is Yoast headquarters?

    Yoast headquater is at Netherlands