Founder Interview Video
How Yoast Reached EUR 10M Revenue and 200,000 Premium Customers on Zero Marketing Spend (Interview with Founder Joost de Valk)
Chapters
- 0:00Introduction and What Yoast Does
- 0:29Freemium Model and How Yoast Makes Money
- 1:36Early Growth Through Word-of-Mouth and Conferences
- 3:39Premium Pricing, Features and Paid Upgrades
- 5:55Free vs Premium User Split
- 7:00Bootstrapped, 2018 Revenue and Team Size
- 8:3760% Year-on-Year Growth for Five Years
- 9:08Churn: Manual Renewals vs Subscriptions
- 10:53Zero Marketing Spend and CAC
- 13:27The Acquisition Question: Price and Cultural Fit
- 14:52Board Structure and Joost's New WordPress Role
- 15:44Famous Five: Books, CEOs and Tools