Founder Interview Video
How Zembula Grew About 600% in Twelve Months Helping Clients Launch Interactive Lead Campaigns (Interview with Robert Haydock)
Chapters
- 0:01Introduction and Company Overview
- 0:24Why Zembula's Interactive Format Drives Higher Engagement
- 0:54Alpha Industries Black Friday Campaign Case Study
- 1:48Scratch-Off Psychology and How the Product Works
- 2:57Churn Rate and Enterprise Focus
- 3:37Pricing Model: From $99 a Month to Enterprise
- 4:28Customer Count and Enterprise vs SMB Split
- 6:22Company History: From Scratch It to Zembula
- 6:45Funding and Bootstrap Philosophy
- 8:08Early Revenue in 2015
- 8:39SMB Growth Tactic: Organic SEO and Content Team
- 10:34Powered By Zembula and Cannibalization Concern
- 11:09Year-over-Year Growth Rate
- 11:35Famous Five Rapid-Fire Questions