Founder Interview Video
How ZenBusiness Doubled Revenue Past $82M and Reached 400,000+ Active Customers (Interview with CEO Ross Buhrdorf)
Chapters
- 0:00Event context and intro
- 0:18Revenue tease and doubling since 2021
- 1:00Nathan Latka introduces himself and founderpath
- 1:27Ross Buhrdorf background and HomeAway exit
- 2:14What ZenBusiness does and who it serves
- 3:372018 launch, PLG motion, and free pricing
- 4:46Pricing evolution from free to paid tiers
- 8:20Organic SEO strategy and acquisition-driven search
- 9:59Mark Cuban partnership and homepage conversion
- 11:00Product strategy: launch, run, and grow
- 14:00Banking product, Joust acquisition, and Unit middleware
- 18:02Fundraising history: Series B, $205M round, and valuation
- 21:30Secondary liquidity for employees
- 23:52M and A strategy and customer cross-sell
- 26:54Closing advice on customer success