Tyler Denk

“The first is we are a SaaS platform for publishers, content creators, businesses to send email. So anything from Mailchimp, Constant Contact, Substack, like, are kind of the competitors. If you are sending email to your audience or to your customers, we are first and foremost a SaaS platform to send emails. What you hit on is actually the second part, which is we are building an ad network on top of the SaaS platform.”

“Revenue is easy because it actually means you do so many other things. Right? Right? Like, if retention is important to you, but a decrease in revenue will show that you aren't retaining users, or if a decrease or slowing of revenue shows that you aren't attracting the right users to adopt the platform and converting them. So revenue really is the north star, but layers below that is volume of email because we are building an ad network.”

“The fact that 20 to 25% of our active users are earning revenue through our platform, I think is an incredibly positive signal. Also, though our North Star metric really is how many of our users are earning more revenue than they are paying us. Right? Like, you might be paying us $99 a month, but you're earning $6,700 a month through the ad network alone, then we are value additive to your tech stack, which is very unique in the SaaS ecosystem where it's usually just an expense for your business.”